Every year, the company does the same things at the beginning of the new year, including meetings, profit distribution, and meals.

This year is no exception.

Because Qin Xiaobao did not attend last year's annual meeting, a few media outlets have already speculated about shareholder discord.

Therefore, I participated in the whole process this time to save investors from overthinking.

The employees had no buffer time. After the meeting, they immediately got into work. "Supernatural Family" will be released on May Day, and "Let the Bullets Fly" will be launched shortly after. The total business will be hundreds of millions, billions or even billions.

, a lot of things are waiting for everyone.

In the blink of an eye, a month passed and April came.

On this warm spring day, the promotion of "Supernatural Family" officially kicked off.

The promotional video has been released during the Chinese New Year, and fans and moviegoers are still very interested in this "supernatural film", with a lot of clicks and comments on every platform.

Film critics, media, and colleagues have two focuses.

What kind of sparks can be created by the cooperation between Chen He and Qin Xiaobao? The former is good at comedy, but his routines have not changed much in the past few years. The great thing about the latter is that he does not follow the routines, so it is worth looking forward to.

Next, "Supernatural Family" is Qin Xiaobao's second officially released movie after "This Man is from Earth".

Reporters felt a little strange when they saw this data.

Only the second part?

Oh yes!

Qin Xiaobao came into focus and filmed "The Tuner", which was a short film. "Earth" won 800 million box office, "Buried Alive" was not released, and there was also the producer "The Interview"...

Why does he give people the illusion of being an old man?

According to convention, the director who makes his second film on the big screen should be a newcomer, but everyone is already wondering whether he can win a billion box office and break his own record.

In other words, Qin Xiaobao can maintain his halo without the support of super-big star lineups such as Leslie Cheung, Brother, and Sun Li.

The lineup of "Supernatural" and "The Man from Earth" are completely different. Naturally, they are inevitably compared.

Among them, there are many pessimists.

Qin Xiaobao doesn't care, and neither does the team behind him.

However, this does not prevent the two sides from quarreling.

On the surface, investors are warning reporters not to talk nonsense or wait to receive letters from lawyers, but in fact they have done nothing.

Before the movie is released, both the stars and everyone on the crew will become tolerant and generous.

Regardless of whether the heat is good or bad, take all orders.

However, Qin Xiaobao felt that these traditional publicity methods were not enough, or that they were a bit boring.

Road shows, live broadcasts, chatting, appearing on shows...

Today, publicity can be said to be used for everything, but after each relatively novel method comes out, if the effect is visible, it will be immediately copied by other works.

Just like a meme on the Internet, if you say it a few times, the novelty will be gone and the effect will be greatly reduced.

After running for three days, Qin Xiaobao came up with a new idea. He bought a plane ticket from Wuhan and returned to Shanghai. He organized investment, publicity, and meetings with the heads of the three major platforms.

"I need 500,000 in cash!" He said straight to the point: "I need the support of the three major platforms, and I also need 10 million in promotional expenses."

"Are we going to promote our movie on the three major platforms?" A person in charge was a little surprised: "This aspect has been negotiated long ago and is already in progress."

"No, I don't want to promote the movie. To be precise, I don't want to directly promote the movie." Qin Xiaobao spread his hands and asked: "Mr. Huang, how much is the publicity fee we have prepared?"

The man wearing glasses on the left answered directly: "Twenty-three million, and there is another ten million in reserve. We will decide whether to continue investing based on the box office in the first few days."

"Well, 33 million is indeed a lot. I suddenly have a doubt, what is the purpose of our promotion?"

"Director Qin," Mr. Huang looked at the others and said with a smile, "If you have anything to say, just say it. We're afraid we won't be able to keep up with the artist's ideas."

"This has nothing to do with the artist. I'm just thinking that before the audience watches the movie, the judgment of whether it is worth watching is based on factors such as investment, lineup, director, subject matter, etc. Then the best we can achieve through publicity is to make more people see it.

Does anyone know when the movie will be released?"

Everyone nodded.

In just over ten years, movies have developed rapidly, and audiences are no longer fools and will be easily tricked into entering movie theaters.

"I suddenly thought of a dirty trick. No one has tried it before, and I don't know if I will be scolded if I use it."

Now everyone is interested.

Most of the people sitting in the conference room today are responsible for publicity work. When they heard that Qin Xiaobao actually had an idea, they naturally wanted to listen.

"That's what I think!" Qin Xiaobao knocked on the table a few times: ""Supernatural Family" is an unqualified ghost movie, please agree."

"The essence of movie promotion is to use various methods to let the audience know that our movie is about to be released to the greatest extent. Do you agree?"

Everyone continued to nod.

"So, my idea is that with a cash prize of 500,000 yuan, and now that the premiere is almost a month away, I plan to hold a small competition across the country, a supernatural story competition.

Divided into 1st, 2nd and 3rd place, 500,000 yuan is the bonus.

The fee of 10 million is to let everyone know about this matter and get involved."

"It seems...it's not good for the movie?" someone asked.

"Don't worry, I haven't finished speaking yet." Qin Xiaobao smiled: "If you are an ordinary viewer, and I suddenly tell you that there is an opportunity to write a horror story of one or two thousand words, you will have the opportunity to win a bonus of two to three hundred thousand.

, in addition to requiring originality, there is no registration fee, and you only need to spend a short time typing, what do you think?"

"I am an ordinary person, and I am very willing to participate. It costs two yuan to buy a lottery ticket. What if I am chosen?"

"That's right!" Qin Xiaobao snapped his fingers: "Ten million will be used to let people know that we are organizing this national supernatural story meeting, and maybe more. We will discuss this after I finish.

Then I select outstanding works and shoot them into short films. Here comes the key point.

Who gets the hundreds of thousands of bonuses will not be officially announced, but will be placed at the end of "Supernatural Family" as an easter egg... and will be broadcast on the three major platforms after it is completed. Even, if the effect is good, we can do it

This is the first time for a similar competition."

Qin Xiaobao did not continue speaking, as others fully understood what he meant.

"You can make money by watching movies."

"The suspense is left at the end."

“You can still have a sense of anticipation while watching a movie.”

"It looks pretty good."

There are risks, of course. If the audience doesn't like the so-called supernatural stories submitted, these lines will become a laughing stock. In addition, the length of the movie is strictly controlled. Adding an easter egg will require re-coordination of the theater schedule.

It can be said that Qin Xiaobao's idea will cost a lot of money, a lot of labor, and a lot of trouble.

The meeting actually lasted for more than four hours. In addition to bringing the problems they might encounter to the table for discussion, everyone also called their respective companies to negotiate.

Finally decided to implement Qin Xiaobao's plan.

The reason is very simple. If we follow the original plan, the money will still be spent, but the effect will be the same.
Chapter completed!