Not long after, an embarrassing thing happened...

To be precise, it just embarrasses those giants!

That is, the reputation in Yunzhong Province is very good, but the sales volume is constantly shrinking...

What were the tricks they used in the past?

There are overwhelming advertisements to promote how awesome their brand is, as if only the products bought in stores like theirs are of high quality, while other places only buy leftovers from street stalls.

Cheap is cheap, let me ask you who to choose?

This marketing point is very in line with the hearts of those middle- and upper-class people. They are a new generation of outstanding young people. They live in big cities, and we are lucky enough to meet them throughout this era!

People are busy turning classics into popular ones...

Turn the academic into the public...

Turn the national into the world...

I'm too lazy to do anything like bargaining...

In the past, these giants achieved great success in Beijing, Jiangzhou, and Shenzhen by catering to this mentality.

So in their opinion, they can succeed as long as they copy this experience.

And these experiences all declare that as long as word-of-mouth is won, all kinds of profit-sharing activities are just auxiliary functions. After all, profit-sharing is profit-giving, and there is no fun in a war of words, right?

Then they came to Yunzhong Province!

In fact, within three days of opening, the entire publicity became a carpet bombing...

The advertising ratio is barely 0.1 on the 9.9 Little Bear platform, and the number of visitors in a single day even approaches 1,000 people.

What does this data mean?

It means that they have won a decisive victory. When they were in Beijing and Jiangzhou, they once concluded that if their advertising placement exceeds their opponents by seven points, it means that they have won more than half.

Then the customers will come to visit, and activities will be used to entice them to buy something once or twice, and loyalty will be established immediately.

In fact, this is indeed the case. Many customers who saw the advertisement and got the flyer approached their store...

Then at first glance, wow, it’s so big!

I saw the decoration again, wow, it’s so beautiful, and then I saw the price, wow, it’s so expensive…

Then he turned around and left directly.

Just ask what's the use?

No matter how loudly you brag or how harshly you praise, you still can't change the huge disparity in their incomes.

In those first-tier cities, Wal-Mart sells a box of milk for 65 yuan, with a purchase price of 48 yuan, and a box of Lulu sells for 82 yuan, with a purchase price of 58 yuan!

Always keep a third of the profit...

It doesn't matter, they sell all big-brand products anyway, and if you don't buy them, there will always be someone willing to let them earn one-third of the profit.

Can it be feasible in the 26 cities under Yunzhong Province?

Their income is low, so on weekdays, they can negotiate for half a day on the price of a few vegetables at the vegetable market.

Now if you ask them to spend tens of dollars more to buy a sense of superiority, do you believe they can hit you on the head with a tomato?

Under such circumstances, the situation where it was easy to turn word-of-mouth into sales in the past has not happened. Instead, as the advertising intensity has weakened, the profits of several stores have quickly approached the freezing point.

It is precisely because of their overwhelming publicity and constant emphasis on how powerful they are...

Those customers who have visited their store are disgusted. Looking at Little Bear Supermarket, they always feel that it is so friendly to the people...

"Stop it, I'm in a hurry..."

Ren Xiaowei ate his breakfast quickly, swallowing a thin slice of steamed bun fried until golden brown in two times.

While picking up the milk and drinking it, I didn't forget to shout a few times into the kitchen.

"It'll be ready soon!"

"But I really can't eat anymore!" Ren Xiaowei touched his stomach and protested in a low voice with a grimace.

And Zhu Xiaoxue, who was busy in the kitchen, ignored his protest at all.

With the spatula in his hand, he fried the bean sprouts, eggs, and shredded potatoes. He placed the pancake next to it, folded it skillfully, and rushed it out.

"I'm leaving..."

"Slow down on the road!"

"How about you come with me?"

Ren Xiaowei accepted it and walked out together to stand beside the car. Xiaoxue shook her head and said, "No? I still have to take care of the business in the store!"

Okay? Ren Xiaowei opened the car door, waved his hand and went straight to the city and left...

Speaking of which, he was convinced. In a place like theirs, three large international supermarkets came in at once.

Either there are no supermarkets, or do people in the city feel that supermarkets are so worthless?

Suddenly there are more shops than there are…

say!

Did he travel back and forth during this time? He traveled to and from various cities like a firefighter, and of course the city he visited the most was because they originally had a Little Bear No. 1 store in Jingzhou City, and later Chen Shuran opened another one.

Okay? Now add the newly opened ones? It’s now five...

It’s hard to imagine that international brands like them didn’t think about the carrying capacity of Jingzhou City during their prior market inspections?

If you squeeze in so much at once, you won’t be afraid of squeezing yourself to death!

Of course? Maybe people think they and those small shops can be completely eliminated.

It also allows everyone in the city to live a quality life, let alone those small shops that are like flies, how do they survive? You can shoot them to death, but it is difficult to kill them all.

I just want to compete with them, but can you please lower the price?

I really don’t know whether I have overestimated the consumption level of Jingzhou City, or I am too confident in what I said, thinking that people will be willing to be fooled by just saying a few words?

It's good. Since this is the case, I hope they can persist a little longer and stay a little longer. Their Little Bear Supermarket needs a whetstone to wear away all its own problems.

As for their price advantage, it’s hard to say in first- and second-tier cities. At least they are currently in an invincible position in 26 cities including Jingzhou City.

When he arrived in the city, Ren Xiaowei went straight to the No. 1 store and discussed the current competitive problems with Xu Yan.

They also discovered their huge advantages in supplying suppliers, but how to show their advantages still needs to be discussed before adjustments can be made.

For example, at the beginning, with the influx of big supermarkets, they also panicked, resulting in many stores just competing to launch activities, which hurt their profits.

Then they gradually discovered that even if there was no activity, they still had an advantage in price.

After reacting, they quickly made adjustments. The other two firefighters, Liang Xiaotong and Shen Jiali, also made adjustments to other stores, making the situation more favorable to their side.

Shen Jiali was still pregnant at this time, so he temporarily borrowed Li Ke's car for her to use.

Don’t you see that Boss Ren cares about his employees? Why don’t you show it quickly?

Li Ke expressed that he was very depressed!

Why would you make yourself bleed by trying to win over someone? But she still obediently borrowed it and walked to and from get off work.

Alas, he also thought about it. The problem is that a male boss will always give his female subordinates a room and a car. You know clearly that he has always been so generous!
Chapter completed!