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Chapter five hundred and fourteen the brand's conspiracy

Ren Xiaowei felt that he was really miserable...

I was bullied by Xiaoxue in my hometown, and I was bullied by my mother again in the provincial capital, so please think of the reasons yourself.

He dropped a sentence: There were still things in the company that needed him to deal with, and he ran away in a flash.

In fact, it can't be considered a very important thing...

Because it is not he who has to face the trouble, but Shen Jiali. The problem is of course to bargain with those brands.

It's just that this very normal business behavior is completely unnecessary and even redundant in the eyes of those brands.

Because they never give in, not to mention that Little Bear Supermarket looks like a loser!

If we lose, we still need to negotiate. Wouldn't it be better to cede territory and pay compensation?

day…

Isn't it true?

In the eyes of others, the only companies that can compete with me are international brands such as Wal-Mart, Carrefour, and Rising.

Which Bear Supermarket is it?

It would be a loss of face to talk to them any more, so just sign the contract directly.

Then, when Ren Xiaowei rushed to the company, Shen Jiali, who had originally planned to negotiate with the brand owners today, was already holding several contracts and meeting with several key employees.

"According to their conditions, we use two million yuan to represent the provincial agency. In the next one year, we can get a preferential price of fifty-five yuan from them. In that case, we will have to sell at least twenty-five yuan within one year.

Ten thousand boxes!”

While Shen Jiali was having a meeting with everyone, she was doing calculations on her computer. It seemed that she had also discovered that she was about to enter the pregnancy period, so she never left her hands on her computer recently.

Just then the door opened...

After waving his hand to stop her from saying hello to him, Ren Xiaowei walked to a seat at the back and sat down casually to listen.

But just sitting there was a bit too boring, so I happened to see some interesting little ornaments on the table shelf behind me, so I went up and picked them up to play with.

It’s just that it’s hard for boss Ren to keep a low profile!

Just now when he entered the company, the little girl at the front desk was so frightened that he had to come in and tell Shen Jiali no matter how hard he tried to persuade her.

But that would interrupt the meeting, so he, who was always low-key, might as well just come in and listen.

Now he is picking up a small transparent watering can and spraying it on a flower in front of him, but no water comes out...

Then many people couldn't help but turn to look at him!

Ren Xiaowei immediately fell into embarrassment.

Damn it, can you all concentrate on the meeting? Isn’t it weird that you can’t use a watering can to water flowers? Isn’t it shameful to stare at yourself like that?

However, it’s really a bit strange!

There is obviously water in the watering can, and there is a sound of gas flowing when it is pressed, but why can't water come out?

Under their strange looks, Ren Xiaowei wanted to prove it more and more, but just when he was about to work hard to create a miracle, a voice suddenly floated from the distance: "That one is not for watering flowers, it is for sucking breasts!"

"???"

The crowd, who had already been unable to bear it, burst into laughter...

………

………

After a while.

The boss and the general manager jointly managed to put the situation under control and the topic returned to normal.

Ren Xiaowei touched his nose and said first, "Aren't you going to negotiate with them today? Why are you back so early?"

"Went and came back!"

"..."

He noticed that Shen Jiali looked a little sad when she said this, and even the others instantly became sad. Ren Xiaowei was really curious to put aside such a big embarrassment just now.

What happened that could actually...

After Shen Jiali explained the cause and effect, he realized that they had not negotiated with them at all today.

He just put a contract in front of them and dismissed it after saying a few words.

Damn it, if he plans to show up as the boss tomorrow, wouldn't it be ruined?

Shen Jiali placed several contracts in front of him; "Here are a few more sincere brands. You don't need to look at the others. This one is Tianlai Dairy..."

The expression on her face suddenly felt a little unnatural when she mentioned this word, but then she added, "There are also brands such as Hope, Baijiijiao and Xiaoliuzhi."

"What does this natural sound... mean?"

Someone next to him took up the topic and said, "Let me do it. Teana Beverage has its flagship product Teana Milk, which occupies 38% of the domestic mid-to-high-end dairy market. There are also 23 other products? But they are all

It’s not a flagship product.”

At this time, Shen Jiali also added: "To win their provincial agency rights, you need two million, and two million is only for one year. As for buying goods, you can only use a more favorable price."

.”

Two million?

Just buy the agency rights of a certain brand for one year!

As for purchasing goods, we only use preferential prices. Black? It’s really dark!

Compared with the routines Li Jianjun played in Qinghe Town, they were obviously much more advanced.

Binding the brand effect to the product and failing to obtain agency rights means that you can only sell the least profitable product at the most expensive price.

What happens after that becomes obvious.

In addition to brand owners who take agency fees, there are also agents who take agency rights.

The rest, whether it is small shops like theirs, wholesale departments like Li Jianjun, or even the factories that produce products for them, have been squeezed out of profit.

But, can they make money by winning agency rights like this?

Not enough!

Not to mention that they spent a huge sum of two million just to obtain the agency rights for one year, after which the rights will be invalidated.

If you can't help them sell enough goods within their authority to earn back two million? I'm afraid they will still only lose money in the end.

With their introduction, Ren Xiaowei is also quickly understanding the entire industry...

It turns out that so many agents not only fail to make money every year, but also lose money!

It turns out that Tianlai milk sells for 75 yuan in the market, and the supermarket can only make a meager profit of 2 to 3 yuan.

If there is a wholesale department like Li Jianjun to intervene in the middle, they will even share the two to three yuan of profits equally.

Then, as the agents they are about to become, they can always make money, right?

The answer is to think too much!

On the surface, they will reserve the remaining seventeen yuan from seventy-two minus fifty-five as profit for you.

That’s not too little, right? One-third!

Ah, after careful calculation, you will find that this is not the case at all.

First of all, you need to use two of the seventeen yuan to buy a car, hire employees, and try to take a car full of goods to sell down there.

Have you noticed that this kind of sales model that is independent of suppliers and wholesale departments has already been imagined by Liu Jiawei, except that there is no album that can be targeted accurately.

This situation is their innovation at first, but more often it is a kind of helplessness.

You think that the remaining fifteen yuan is all the agent's profit. It can only be said that you are too naive and do not understand their sinister intentions.

Don’t you need to get back the agency fee of two million yuan out of the fifteen yuan? You think you have been deprived of too much, but in fact it is not enough!

Recover the agency fee of ten yuan per carton of milk!

Then you need to buy 200,000 boxes of milk to make up for it, but last year their statistics showed that Yunzhong Province consumed only 200,534 boxes of Teana milk.

That is to say, after the agent throws away the cost of the product itself, employee wages, wear and tear and fuel consumption of the vehicle, in the end, only one-third of the expected profit is left.

Do you feel bad?
Chapter completed!
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