walmart,

Carrefour,

Of course, these supermarkets will not try to force them to grow, but on the other hand, there is nothing they can do about them.

After the lessons learned from the last failure, people analyzed and understood that most of the reasons for the failure in competition were probably caused by the insufficient economic development of those regions.

What is their strategic positioning?

quality!

There is also big marketing.

The premise of large-scale marketing is a large investment, which is certainly incomparable with the high quality and low price of Little Bear Wholesale.

But they can't compete with them in the mid-level market, and there's no chance of losing in the provincial capital!

At the beginning, I was really embarrassed...

After realizing it, they immediately approached Chen Xiaohong to discuss cooperation. It was really a wrong step and a wrong step!

Before, I was not careful and my opponent went to the provincial capital, and then I was not careful again. The only shop where I could fight with the former was rented by Chen Xiaohong.

As a result, they can only persuade each other to join them!

As winter comes step by step, even if the sun is shining brightly in the morning, instead of a trace of warmth in the air, there is a kind of coldness permeating the air.

Ren Xiaowei rolled over and got up.

First, he called Li Guizhi, then washed up, opened the door, and happily ate the breakfast that had been placed at the door.

There are porridge, pancakes, and any other home-cooked dishes that taste delicious.

After a big meal, he went out, aiming for the Bear Supermarket headquarters.

Today he will hold a very important meeting there, mainly to talk about how Little Bear Supermarket can live a better life.

Ahem, that’s pretty much what it means anyway.

The employees who had been notified in advance were waiting expectantly. The way to make employees live better was, of course, a salary increase.

no…

They don't understand how supermarkets can live better.

Logically speaking, wages should actually be raised, because employees will be better off if their wages are increased.

A supermarket can run well only if its employees are good.

It's just that they don't dare to say such things, because Shen Jiali has been in a bad mood recently.

The upward channel is blocked, which means that they can only move in the middle market in the future...

And because I gave up the supermarket and went to the lower towns to develop, there was no point regretting missing the opportunity.

Those big supermarkets can't get out, but they can't get in or get out, and they're even more angry!

As Ren Xiaowei entered the company, many senior people began to follow him and came to the office, where a big meeting officially began.

Shen Jiali was the one doing most of the talking the whole time, so he just dozed off.

Generally speaking, the bigger the company, the boss will not get angry casually. Only the general manager kept talking non-stop. After almost half an hour, everyone left and only seven or eight people were left.

At this time, he coughed several times and finally spoke: "To make a long story short, let's just say a few..."

As he said that, he glanced at Shen Jiali who was standing aside.

The latter immediately cheered up and was so excited that he finally decided to come to the company today to discuss and solve the problem of Xinyuan Supermarket. Of course, he had to listen carefully.

For this reason, I have to satisfy his requirements in every possible way.

For example, the ostentation must be grand and the face must be given enough, otherwise will it be worth the trouble?

She is now eager to hear a way to break the situation!

Even a little crazy!

However, the first sentence he spoke caught Shen Jiali off guard; "From now on we need to build brand awareness. What kind of supermarket brand we want to build will be communicated to customers through this in the future!"

"..."

Everyone present nodded, looking deeply convinced.

There is an element of flattery here, but more of it is approval of the boss. They have had a brand for a long time.

Little Bear Supermarket...

But brand awareness was only established through Bear Wholesale.

Because they unswervingly purchase goods from Little Bear wholesale early in the morning, the prices are cheap and the varieties are complete. These advantages that the latter itself brings are passed on through them.

I have benefited from this, and now I will accept it faster!

Only Shen Jiali pursed her lips, as if her attention was not here...

Of course she understands brand awareness,

But those things that either require money or time cannot be solved overnight. Instead, it is better to discuss things to break the situation quickly.

After all, brands are more useful in big cities, but they can’t be used in small places!

Fortunately, he just mentioned it briefly, and then changed the topic to decoration again...

This time he did not propose a vague strategy, nor did he designate which store to renovate, but directly set up a decoration design team in the company.

"This group has one task: to study how to make the layout more reasonable and how to display more products to customers!"

"Boss, I have a problem!"

"explain!"

"Isn't decorating something that designers should do? It would be okay if we decorate one or two stores. There is no reference point!"

The others didn't say anything. It was obvious from their expressions that they meant the same thing. They set up a special decoration office. The speed at which they opened the store wasn't that scary, right?

Even for those supermarket chains, most of them only hire a few professional designers to work on it after finalizing the design.

After seeing this situation, Ren Xiaowei thought for a while and then said: "Have you ever thought that no matter how many stores we open and the speed is faster, we still can't occupy all the market, right?

"

Everyone was stunned when they heard this; "..."

He didn't say anything for a moment.

Ren Xiaowei took the opportunity to bewitch even harder, looking at the faces with solemn expressions, as if they would encounter a crisis tomorrow if they disagreed today; "So, what we are going to do in the future must be chain and franchise models.

By joining the franchise, what can you provide to people?"

Everyone looked at each other even more.

"We need to set up a special department. It's best to design a game. This game doesn't have fighting elements. It just wants to see how best we can decorate our store. It's best to be on an island like that, one person at a time.

territory....."

What he said was very fascinating...

He completely expressed his immature thoughts in his heart!

Who doesn’t want to have a shop?

To have a zero-cost entrepreneurial experience in the virtual world, the premise is to design a house first, then a store and finally an area.

He originally wanted to make a cartoon version of the real world, but he had to have a rough description of the environment in which each player was located.

Now the navigation system is not very developed, so it can only be temporarily replaced by a relatively closed island.

Others' doubts at the beginning gradually turned into confusion and confusion, and finally they looked at him with strange expressions...

Is your boss too idealistic?

The whole thing is set up with a special department to design the layout, which is not bad!

As he said, he will definitely recruit people to join him in the future.

Especially those supermarkets opened in towns, they do not want to seize the market, but they can intervene through the franchise model.

Otherwise, as Mr. Ren said, it will be too late to turn back after expansion reaches the extreme.

As for the coordinated development of games, it’s too ideal!

It's better not to think about it, and just design this thing to their advantage.

Don't be afraid, Xiaoxiong Wholesale has a greater supply advantage, but there has been a lot of trouble there recently, so we can only be tricked by Ren Xiaowei into testing the waters first.
Chapter completed!