Chapter 778: Fighting Even Needs Strength
Even those who had received the benefits have turned their guns one after another. They have no choice but to make ends meet...
If they say such a big thing again, no matter how hard they shout, what's the use if all the people watching the excitement run away?
Shen Jiali is also more normal than those negative public relations people. In addition to turning the flames of war outward, she also really made great efforts to rectify each store.
For example, the provision of 10% compensation for quality problems was quickly implemented.
This is in line with Xu Yan's style. The No. 1 store is no less a No. 1 store. It not only has the apology money but also the opinion book.
Customers who have purchased something can write their requests in the opinion book.
"Why do I feel that our supermarket is better than those brand supermarkets? I just returned an item and they really paid 10%!"
"Auntie, how much did they give you?"
"I bought a shoe brush for just one cent, how much can I get back?"
"(# ̄~ ̄#)"
"Sister, is their shoe brush lint-free or something bad? I'll pay more attention next time I go shopping!"
"....If it doesn't exist, it means it's expired!"
"Expired, can the shoe brush still expire?"
"I don't know. Anyway, I wrote this and you can try it..."
Several people were chatting in the post bar in Jingzhou City, and then the next day, Little Bear Wholesale received more than a dozen return applications.
Then the manufacturer that marked the shelf life on shoe brushes was jointly banned by Little Bear Supermarket.
Just for fun, mark the shelf life on the shoe brush. Such manufacturers may be ignorant and the quality is not guaranteed!
It’s not just about shoe brushes. Anyway, the impact of this incident on the entire industry chain is not small.
For example, if an item expires, the customer would have to return it to the merchant, and the merchant would have to return it to the wholesale department.
The wholesale department then returns the goods to the supplier, and the supplier then goes to the manufacturer to demand compensation.
It’s very difficult!
So the ones who pay the bill in the end are often the customers and merchants at the bottom, but it’s different now...
If the manufacturer dares to refuse, it will be directly blocked by the merchant. Even the apology payment will be directly compensated by the Little Bear Supermarket headquarters.
Then a quality supervision department was established at the headquarters, which conducts quality inspections at each of its supermarkets every week.
If problems are discovered, they will be punished by the headquarters.
This changed the way of dealing with problems head-on into collisions into a layer-by-layer elimination model. It was Shen Jiali who drove to the No. 1 store and discussed with Xu Yan for a while to come up with the solution.
Therefore, several of his big businesses here are developing steadily, so that the theaters, which are not very successful, and the on-demand business, which is not related to success at all, seem to be less important.
Just like a speeding racing car, it is beneficial to take your foot off the accelerator occasionally!
Ren Xiaowei could comfort himself, but those supermarkets no longer gave them time to rectify their problems.
After discovering the problem, I replaced the clever public relations manager, and the other party finally started to officially play its cards.
First, an apology was issued on Sohu and other window media...
To disperse the pressure on Tianlang, when the heat subsided, he immediately apologized to Tianlang on the forum and claimed to replace relevant personnel.
In the end, they spent millions of Tianlang coins...
To compensate buyers who have suffered losses.
It’s another version of apology and compensation!
Tsk tsk, millions!
He is really wealthy, but to others it really means nothing...
Any advertising fee can cost tens or even millions. It is worth spending this small amount of money to recover losses.
What is the effect? Anyway, users who have received money have stopped. You can't just take the money with one hand and hold on to the other.
Through this coin-dispersing operation, although their reputation has not been restored to the level before the incident, at least the whole incident has been brought to an end, and by the way, there has been an unexpected gain.
From the outside, it looks like they just gave out some money, but this little money almost caused Tianlang's Tianlang Coin system to collapse.
Obviously, the action is not just about sending money, but also means to attack by the way.
Are you already suspicious of the relationship between Tianlang and Little Bear Supermarket?
Not necessarily…
But if there is an opportunity for revenge, people will not let it go easily.
This also proves from the side that when those supermarkets become serious, they are still very aggressive...
However, it was of no use.
After a period of confusion, Tianlang, through five price increases and recovery operations, recovered 7788 of the millions of Tianlang coins that had surged on the market.
At most, it would reveal that Tianlang Coin is being launched.
circulation,
Recycle,
Especially the ability in the last step is still a bit lacking.
Everything else has been resolved.
Also, although the opponent launched a wave of tentative attacks on Tianlang, they made no further moves against Little Bear Supermarket.
In this confrontation between the two sides, from the time when the other side took the lead and ended at the end, the former was given a slap in the face in terms of reputation.
The latter's reputation among consumers has actually improved.
When others are lowered, they will be improved accordingly...
So after settling this matter, Shen Jiali looked at the report and sighed: If someone can invest all 70 million in Little Bear Supermarket, she is even confident that the profit of Little Bear Supermarket will catch up with Little Bear Internet Cafe by the end of next year.
Now, we can only barely complete a wave of defensive operations.
We must also look at the rapid development speed of the latter.
During the entire Spring Festival, it seemed that only Ren Xiaowei was free, while everyone else was gearing up.
However, gearing up does not mean that there will be gains. Wang Jinshan and Zhu Zhengguo suffered miserably.
The two of them thought that if they brought sweet potatoes to the provincial capital, the vendors would be happy to get as much as they wanted...
Unexpectedly, this group of people started to wait for the price, sitting on their side, squeezing each other with the original channels.
In the end, both of them lost!
When the original channels of those hawkers cut prices one after another.
After lowering the price of sweet potatoes to 30 cents per catty, Wang Jinshan and Zhu Zhengguo lost their value as flags.
Any business has developed so far that there is no blank space. For others, the price is only 30 cents per catty...
It's just a loss of some money, but compared to preserving the entire market in Yunzhong Province, it's nothing.
Over the years, they have accumulated a rich net worth and can afford it, but the two guys are different.
The price of 30 cents per catty doesn't even cover the picking fees and shipping costs. If you really want to sell it at this price, two people will lose their lives.
In fact, if they are determined to start a price war, they will lower it to 20 cents and kill the crude oil channels of those hawkers. The situation will be completely different next year!
But fighting to the death also requires strength. If you really do that, they won't be able to wait for tomorrow, let alone next year.
Looking at the sweet potatoes in Wuyang Wuyang, Qinghe Town is still digging out a steady stream...
Wang Jinshan and Zhu Zhengguo felt desperate!
Chapter completed!