Chapter 0291 Tomahawk Entertainment Product Positioning
Facts have proven that public opinion can influence people's judgment.
Since it was not released in Shuangmu Cinema, the movie tickets for "Fearless Fearless" are indeed limited, and a large number of movie fans did not grab the tickets on the first day.
At this time, old videos of various martial arts masters being beaten to bruises and bruises were unearthed on the Internet. Traditional martial arts, which were originally touted because of movies, were now as embarrassing as they could be.
In the movie, he punched hard, but in reality, he was punched and knocked out.
So true!
It would be fine if it was just an isolated case, but so many martial arts masters were beaten so badly by Sanda and boxing that their noses and faces were swollen, and the most exaggerated case was that one of them suffered a stroke.
The masters are proving to the world through their own actions that traditional martial arts have no actual combat capabilities!
Then a group of navy soldiers began to pour sewage on them, and the traditional martial arts was also dragged into the water.
There are things like defrauding tuition fees, scandals about female disciples, traditional martial arts is just a charlatanism...all kinds of nonsense are out there.
At this time, movie fans go to the movies with their tickets. Although they still feel great, it is no longer so real.
Every time I think about topics about traditional martial arts on the Internet, I feel disconnected.
Fortunately, apart from traditional martial arts, other parts of the movie are remarkable, especially the sublimation of the theme at the end, which can still resonate to some extent.
The Douyan score dropped to 7.9.
The ratings are still very high, but they are no longer at the level of Fengshen's founding era.
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Han Lan didn't pay attention to these things on the Internet. He was now busy with Xia Ningxuan's charity concert in the evening.
There was only one concert, and it was held at Lin'an Sports Center, which can accommodate up to 50,000 people.
This time, the concert also chose a large venue with 50,000 people.
The ticket prices are not much different from the last national tour concert, and the same real-name purchase limit ensures that most fans can buy cheap tickets.
Various peripheral products for concerts have always been the bulk of profits, and Tomahawk Entertainment has not made any special arrangements in this regard. The prices are indeed much more expensive than those purchased through normal channels.
In addition, a donation box was placed on site.
Because it is a charity concert, we also support fans’ donations.
The online live broadcast room also opened donation channels simultaneously.
No matter what purpose Tomahawk Entertainment has in holding a charity concert this time, even if it is just for hype, at least the money must be donated.
Therefore, Lin'an has also given a lot of support. This time the venue is rent-free. And the mainstream media also reported it, which can be regarded as a kind of official recognition.
At the beginning of the concert, Xia Ningxuan once again stated that all profits from the concert would be donated to children in remote areas of the west to improve their lives and aid education.
Fans were naturally very happy to be able to watch Xia Ningxuan's concert and participate in charity, and they all showed off their tickets online.
There is a very conspicuous line on the ticket stating that the money will be used for charity and thanking fans for their support of charity.
Fans buying tickets for such a show has played a lot of publicity role.
For a time, the popularity of Xia Ningxuan's concert also increased, and it seemed to compete with the movie "Huo Yuanjia" for popularity.
This situation has happened to Tomahawk Entertainment several times. Their own projects always compete with each other for popularity, but in the end, they all become popular while competing for each other's projects. Instead, other companies' projects are suppressed.
This time too, with the popularity of Xia Ningxuan's concert, the popularity of the videos of martial arts masters being beaten has been suppressed, which made Shuangmu Cinemas so angry that they could only add money to upgrade the navy package.
Backstage at the concert, Han Lan had already changed into her performance clothes and put on makeup, and was sitting and chatting with the five "Xia" trainees.
Fang Qiaorui came over to report: "Han Shuai, the movie rating has dropped again, it has reached 7.8 points."
Han Lan looked a little solemn.
7.8 points is considered a high score, and the movie's box office performance is currently good, and it is still hard to get a ticket, but it is still far from the results he wants!
This movie is going to usher in a new era of kung fu movies in the world and make it a god!
If it only has a rating of 7.8, it won't become a classic at all.
"Have you found the reason?" Han Lan asked.
"Some people hired trolls to guide the rhythm of our movie. They dug out all the videos of martial arts masters being defeated over the years. Now they are basically denigrating traditional martial arts, and even spreading rumors about martial arts to deceive people." Fang Qiaoruihui reported.
Han Lan nodded slightly and understood.
A big reason why kung fu movies in his world are so popular is that people of that era still have confidence in kung fu and feel that kung fu can be fought, so they feel very happy when watching the movie. In addition, it is also the first time for foreigners to come into contact with kung fu.
I feel that Chinese Kung Fu is very powerful, so it created an era.
But later on, the decline of kung fu movies was due to this. People already knew that kung fu had no practical ability. In addition, the new generation of martial arts stars could not come out, and the fighting scenes became more and more fake, so kung fu movies began to decline.
Now, in this world, Han Lan is facing even greater pressure. Because Kung Fu movies have never been popular, and their foundation is very thin. If the rhythm is a little different, movie fans will easily lose confidence in Kung Fu and traditional martial arts.
If it continues like this, it may die again!
"First release the full version of the song and MV of "The Great Wall Will Never Fall" to attract fans' attention to patriotism first. Then I will think of a way to deal with traditional martial arts..." Han Lan ordered.
I began to think about whether I should find a few Sanda champions to fight to rectify the name of traditional martial arts?
"Han Shuai, it's time to replace you." The backstage staff came over to remind.
Han Lan responded and focused her energy back on the concert.
"Let's organize the concert first. It's also a good promotion platform."
Han Lan grinned: "Brothers, are you ready?"
"Ready Brother Lan!"
The five trainees clenched their fists nervously.
This concert is very important to them, as it affects whether they can make a successful debut!
If they fail, all their efforts over the past year will be in vain!
Han Lan now has to accept reality and accept Tomahawk Entertainment’s product positioning.
The boy group "Xia" is designed to target the market of young girls and make up for Han Lan's influence gap in this market.
Now, it just comes in handy.
After all, these young girls are very powerful online!
Their idol supports "Huo Yuanjia" so much, so they must support it even more! Whoever dares to criticize "Huo Yuanjia" will be criticized by them!
Although it's a bit despicable, in the entertainment industry, do as the Romans do.
Humph, who doesn’t have a few NC fans yet?
Chapter completed!