Yehu International has always flaunted its military quality. In fact, orders from the military are also a major source of their income.

At first it was just a support for national brands, but later it was discovered that the quality of these outsourced orders was no worse than those from military factories, and they were more comfortable and cheaper. So the support turned into a mutually beneficial thing.

In addition to military orders, Yehu International's outdoor products are also top-notch in the country. When travelers are purchasing equipment, whenever they mention domestic brands, they cannot avoid Yehu International. After all, the field army purchases their equipment, and the quality is definitely not the same.

I have to say, it is very resistant!

Relying on the continuous blood supply of these two lines, Yehu International has also accumulated sufficient funds and technology. In recent years, it has begun to focus on ordinary civilian sportswear, that is, daily running shoes, sportswear and the like.

Like other national brands, they can only learn from foreign designs at the beginning, engage in various inferences, and find ways to circumvent foreign patent barriers. Therefore, the copycat atmosphere is very strong and very cheap. It is okay in China and can be relied on.

Price competes for the market. But when exported to foreign countries, there is no price advantage.

The prices of big international brands like Fuji are generally high in China, and they even feel a bit like luxury goods. But in fact, in Japan's home country, they are just daily sports goods, the kind that ordinary people buy casually.

When Yehu International's products are exported to JP countries, they have to face the same problems as Fuji in China: tariffs! Prices cannot be reduced.

Fuji is a big brand, so even if the price is high, people still buy it in China. But wild foxes are not popular in JP.

This is probably the case in other countries as well.

Except Africa.

China provides assistance to many African countries, in exchange for tariff concessions and even tariff-free in some countries. Therefore, the prices of many domestic brands in Africa are similar to those in China. Sometimes, to take care of the wallets of black brothers, they may be even cheaper.

A little. In this way, the price advantage is very big.

In fact, the main buyers of Yehu in Africa are not necessarily ordinary people, but many are mercenaries. After all, the civilian products of Yehu are repackaged as military supplies!

In short, the main international market for wild foxes is still in Africa.

But we can't always sell things to Africa. A truly big international brand can't always think about making small profits but quick turnover. It must have its own high-end brand.

There are also wild foxes, but... they can't be sold.

This is a very hurtful thing. When the price goes up, people at home will accuse you of being heartless. Why do domestic products sell so expensively? When you go abroad, foreigners don’t recognize you. You will definitely buy your own big brand at a similar price.

In fact, the quality of Yehu's products is no worse than those of major international brands such as Fuji, and many of its products are even better. However, the design may not be as high-end as others, but it has been trying to catch up in recent years, and the taste of designers is constantly improving.

In fact, the most important thing is that it is not famous enough. Not many foreigners have heard of this brand. To be honest, fashion is sometimes really difficult to figure out about design and other things. The same Jiefang shoes are sold by other major international brands.

What comes out is fashion, and what comes out of China is rubbish.

Therefore, Yehu thought of a way to overtake in a corner, that is, to launch a celebrity co-branded model!

In fact, many big international brands do this. Find a few stars, preferably popular sports stars, and launch a co-branded sub-brand of the same style. The quality is similar, the design taste is not too bad, and the price should be at least doubled.

In China, you definitely can't find domestic sports stars. Their popularity at home can't be compared to those traffic stars, let alone those abroad, so you can only look for traffic stars.

In fact, there are some national brands that do this, and domestic sales are really good. After all, it is equipment that NPC fans must buy. No matter how expensive it is, they have to buy it. But it won’t work when they go abroad. Foreigners don’t recognize these weird little girls.

But now, there is a young person who is equally popular after going abroad and is placed in front of them.

Han Lan!

This time, Yehu really planned to take a gamble and spend money to sign Han Lan.

The two parties have talked back and forth several times, and the endorsement fee has been raised to 170 million, but they still failed to negotiate.

With an endorsement fee of 170 million, even traffic celebrities who have always had inflated prices would not dare to offer such a high price. It is simply a sky-high price!

However, with the precedent of the Bean Seller, Tomahawk Entertainment did not panic at all, and the false high was false. No entertainment company would push down the value of its own artists.

And if we really want to say it, Han Lan’s net worth is not exaggerated. Like the time when he was selling beans, he really made the advertising effect of selling beans to the fullest. Nowadays, the first choice for couples in China when dating is to sell beans.

Can you believe this fast food restaurant?

It was as if I was transported back to the time when foreign fast food first entered China. Fast food was of high quality.

It is said that this year's advertising textbook even included this incident as a classic case.

…

Looking up at the two smiling pretty girls at the front desk of Tomahawk Entertainment, Yehu's negotiator's legs were shaking.

These monsters, I feel like I'm going to be sucked dry every time I come here to negotiate.

But for the sake of our own international strategy, we still have to bite the bullet and continue negotiations.

"Yeah! Mr. Cheng! Come on, come on, please come in!" An Yi came out to greet him in person. When she saw Cheng Yaowen, the representative of Yehu International, she cordially invited him to the conference room.

Cheng Yaowen only thought that her smile was very expensive, but he still smiled politely, hoping that his smile could be worth some money.

Followed by his team, a group of people also laughed very bitterly. They have been talking crazy these days. A group of people from Tomahawk Entertainment raised the price for various reasons. The key is that everything they say is well-founded.

It seems as if Tomahawk Entertainment will lose money and go bankrupt if it keeps lowering prices.

They have no doubt that Tomahawk Entertainment must be aware of their predicament now, and seizing their lives is a blackmail.

In the business world, there is no such thing as a Chinese who doesn't try to trick the Chinese.

The boss of Yehu personally called Han Yiping to set up a relationship, but he still didn't get any benefits.

For Tomahawk Entertainment, this precedent cannot be set.

As soon as the group sat down in the conference room, they saw Han Lan leading people in with a smile.

Cheng Yaowen was stunned for a moment, but he still smiled and stood up to greet him, shook hands with him and said a few polite words.

Generally speaking, this kind of business negotiation has nothing to do with artists. Artists have no right to speak, but Han Lan is different. He has the false title of Vice President of Tomahawk Entertainment. In terms of positions, he and Cheng Yaowen are on the same level.

Moreover, since he is the prince of Tomahawk Entertainment, his voice in Tomahawk Entertainment is much more powerful than his voice in Yehu.

But what Cheng Yaowen felt guilty was not Han Lan's status in Tomahawk Entertainment, but the legend about him.

I heard that the endorsement fee agreed upon by Bean Seller and Tomahawk Entertainment was not that high at that time. It was only after Han Lan caught him and bundled it that it raised it to a sky-high price that had never been seen before and has never been seen since.
Chapter completed!