Lin'an City, a KTV box.

"What? Rejected? Is there any mistake? I want to sponsor them, don't you understand? I am the father of the sponsor, his father! You actually rejected me?"

"Boss, this year's celebration has been contracted to Tomahawk Entertainment..."

"What's wrong with Tomahawk Entertainment? Tomahawk Entertainment doesn't need any sponsorship? Mudd looked at giving them to the bullshit. I think Tomahawk Entertainment has a good brand and sponsored him for 200,000 yuan, but he refused me? Who gave him the courage?"

It’s such a shabby event. If it weren’t for the sponsorship of socially responsible companies like us every year, would it be able to hold it?”

"That's it! What an attitude! This year we must unite as one, and the person in charge must come over and apologize, otherwise we won't even get a single penny of sponsorship!"

"Yes!"

"Boss, I was told that the minimum sponsorship threshold is 30 million..."

"How much? Thirty million? Are they crazy about money? Even if I sell the factory, it won't be enough for thirty million! Only a fool would sponsor them!"

"That's right! Tomahawk Entertainment is so awesome. They charge a lot of money. Aren't they just a few stinky singers? What are you proud of? I don't just spend money to sleep on it?"

"Let's go, let's go. Anyway, I will never sponsor them this year. You guys can make up your own mind!"

"Don't worry, we won't sponsor him either. Let's see what he does this year!"

A group of big bosses cursed, drank wine, hugged the princess and went to sing.

The assistant knew that they were drunk, so he smiled slightly, exited and closed the door behind him.

…

…

Tomahawk Entertainment’s sponsorship threshold of 30 million this time is indeed a bit high, and the manufacturers are not fools. In the end, it is estimated that the minimum price can be negotiated at 20 million.

However, Tomahawk Entertainment did not wait for all sponsorships to be finalized before taking action. After receiving the right to host Lin'an City's Dragon Boat Festival celebration this year, various units have already taken action.

Even though Tomahawk Entertainment is going to do something big this time and the costs seem to be exaggerated, in fact many of them are its own resources and are not as exaggerated as on the books.

For example, Han Lan's appearance fee is 20 million, but in fact it's just a matter of left hand to right hand.

And even if there is no commercial sponsorship in the end, it doesn't matter. Tomahawk Group's own company will sponsor it and it will still make a difference if it is filled with various advertisements.

Taking advantage of this celebration, we can also celebrate the newcomers from Tomahawk Entertainment, such as the boy group Baiyu and the girl group Liuli. There has not been much movement since their debut last year. This time, a stage is specially set up for them to show off.

show.

In previous years, this kind of celebration was only attended by middle-aged and elderly audiences, while young people stayed at home to watch dramas and play games. But this time since we want to praise our own boy and girl groups, we must attract young people as well.

On the one hand, it relies on popular stars such as Han Lan, Xia Ningxuan, Xia, Xuanji, and the Tomahawk Brothers to help attract traffic; on the other hand, it also needs to increase the participation of young people.

Therefore, Tomahawk Entertainment has contacted major colleges and universities in Lin'an City to recruit volunteers to join in the sacrificial dance performances. Although they are volunteers, it is of course impossible for them to work for free and get food for free, and train every weekend.

They also provide a daily subsidy of 200 yuan, and after the performance is over, each person will receive a red envelope of 500 yuan.

The price is already very attractive to current students, and the school supports it, and the volunteers are very happy with it, so many people signed up in a short time.

But with so many schools, Tomahawk Entertainment only has 2,286 people in the end. Including the male group Bai Yu and the female group Liuli who will lead the dance, there are exactly 2,300 people, corresponding to the 2,300th anniversary of Qu Yuan's death this year.

Even including substitutes, the final number will not exceed 2,400. The quotas are allocated to 45 colleges and 36 vocational schools in Lin'an City. Each school has an average of less than 30 quotas.

Therefore, students who sign up must be screened, mainly in terms of body shape and physical coordination.

In addition to the extra grand sacrificial dance, there is also the most traditional event - dragon boat racing.

The main players in previous dragon boat races were mainly government departments and township teams. There are not many young people, but they are mainly the main players in their thirties and forties. After all, there are really not many young people in these places.

This time, Tomahawk Entertainment also focused on college students, and did not force them to participate. It only opened registration channels for colleges and communities. Then the dragon boat team’s food and accommodation, including clothing and dragon boat props, were covered. In previous years,

The bonus of 10,000 yuan will be directly raised to 1 million this year.

If you don’t win a prize of one million from a young and strong young man, why should you compete with others?

In many schools, a group of young men directly go to the principal to submit applications and request to represent the school and bring glory to the school.

These two projects alone have ignited the enthusiasm of young people.

There are also other scattered online and offline activities, covering almost all age groups.

Even those who are not in Lin'an City can participate in the online activities, and those who have conditions can even come to the tourist site to join in the fun.

And with the joining of several major sponsors and cooperation in publicity, the entire event has become more and more popular, and those who don't know it may think it is some kind of international event.

…

…

"Han Shuai, the naming rights for the Dragon Boat Festival celebrations were not sold in the end." Fang Qiaorui reported to Han Lanhui with some regret.

"Well, I've already guessed that even if we get the authorization, they won't dare to buy it. How about the sponsorship?"

"Yehu International sponsored 50 million yuan, and contracted the performance and dragon boat team costumes for this event. It requested the best advertising space and priority in acknowledgment. Mr. Ding agreed."

"Um."

"Unbounded Innovation sponsored 40 million, and was willing to provide drone aerial photography support, and asked to join their drone phalanx performance in the evening event, and Mr. Ding agreed."

"Well, that's good."

"The Frog and the Bean Seller each sponsored RMB 30 million to provide food for the performers, staff and the dragon boat team. However, they wanted the best location for the food court, and Mr. Ding agreed."

"Okay, not bad."

"Shuangmu Group also came over because the venue couldn't bypass them. They gave a sponsorship of 30 million. In addition to asking for the contract to build the venue, the artists from Tomahawk Entertainment need to join the performance. Mr. Ding wants to ask

Asking for your opinion."

"People with double trees? Their noses are sensitive enough. That's fine. Then take one of them."

Fang Qiaorui nodded, wrote it down in the memo, and then continued reporting:

"Station 233 offered 50 million for global network exclusive broadcast rights, but Mr. Ding did not agree. Finally, he negotiated for 30 million to buy the domestic exclusive broadcast rights plus overseas live broadcast rights. In addition, Oil Barrel also spent 5 million dollars to buy it.

Overseas webcast rights for the celebration.”

"Well, Station 233's current market share on overseas video platforms is indeed too low. It still has to rely on oil barrels to attract enough viewers."

"Han Shuai, there is news from the Information Security Department. Dacheng Entertainment of KR country has privately contacted several companies in Lin'an City. It should be for our Dragon Boat Festival event."

"oh?"
Chapter completed!