Yanjing, Zhao Chengwen's family.

"Han Lan is still very reliable. This Dragon Boat Festival event was very well done." Director Wei looked at Han Lan who was singing and dancing on the TV and laughed.

"Yeah, I haven't seen so many young people celebrating the Dragon Boat Festival for a long time. In the past, they just ate rice dumplings and sent text messages. It's rare." Zhao Chengwen also smiled and nodded, while helping him add a cup of tea.

"Life does still have to have a sense of ritual, but this advertisement is a bit too much. I was watching the dragon boat race during the day, and why did the athletes still have sponsors' brands on their backs?"

"Hahaha, this guy never does business at a loss. And since this event is so big, it does need more sponsorship, and more advertising would be okay." Zhao Chengwen explained for Han Lan.

"I'm not talking about him, but the commercialization is too serious, and it's easy for people to be caught talking about things afterwards. It's not like you don't know about the new media in China. Do you believe it? Tomorrow morning, the Internet will start to be flooded with articles and scolds.

Tomahawk Entertainment makes money from the Dragon Boat Festival."

Zhao Chengwen showed a helpless smile: "These media have crooked butts."

"If your butt is not crooked, your heart is crooked. Alas... If you look at the foreign media, although they are all wrangling, when it comes to East and West matters, their positions are completely consistent, and there is a sense of pride in my heart. On the other hand, look at the domestic media

The media, alas... they all say that the Chinese media is not very effective, but seeing how they criticize their own family members who are very effective in fighting, they are no worse than the foreign media in distorting facts and setting up traps. But in their hearts, they are no better than foreign media.

Just like a matchmaker, they look down on China!" Director Wei suddenly sighed.

Zhao Chengwen smiled and did not answer the topic.

This is indeed the tragedy of Chinese media people. As the mainstream media represents the country's image, it certainly cannot talk nonsense like those entertainment self-media, nor can it shameless nonsense like Western media, so it often suffers in the war of public opinion.

.

The domestic self-media, which has a similar appearance to the Western media, does not have this burden, but it is unreasonable. It scolds its own family members very vigorously, but has no reaction when it is smeared by the Western media.

"Old Zhao, Tomahawk Entertainment's congratulations on Quzi Festival during the day are probably going to be caught by the Western media. Coupled with the attacks from the domestic media, it is estimated that their life will not be easy in the next few days."

"Yes, but I still have great confidence in them. After all, this is not the first time."

"It's different this time. When it comes to Zhi Zhi, the Western media will go crazy. They are very sensitive to the color red. Alas, so is Han Lan. To commemorate Qu Zi, we must commemorate Qu Zi, and we have to include some red.

values.”

"But it's only a matter of time, right? The export of culture is ultimately the export of values. Isn't this kind of thing done in the West all the time? I think Han Lan has done a pretty good job in this matter."

"Okay, of course, okay... I'm not afraid that they will suffer losses in overseas markets because of this. It's rare for a Chinese cultural enterprise to go global, and I don't want them to be lost overseas too early."

"Then help them? At least help them suppress the domestic public opinion attacks? We can't let them be attacked from both sides, right?" Zhao Chengwen said with a smile.

"It's as if I have never helped them block the attacks of these unscrupulous media. The pressure this time is mainly from overseas. I don't know if they can withstand it."

"That should be okay, right?"

…

…

Lin'an City's Dragon Boat Festival activities also ended with the end of the party.

Early the next morning, the Internet was filled with announcements criticizing Tomahawk Entertainment for making money from the Dragon Boat Festival, and commercializing it had changed the flavor of the Dragon Boat Festival.

The attached pictures are also screenshots of various advertisements, especially the sponsor logos on the backs of the dragon boat racing team members, which are used in almost every article.

At first glance, it seems that it is really too commercial. Dragon Boat even asked them to turn it into a mobile billboard.

But there is no picture that captures the spectacular scene of more than 200 dragon boats filling the river.

Without these sponsorships, this year's dragon boat race would basically consist of a dozen or so small boats.

There are also those rice dumplings that were dumped into the river. Even though it has been explained that they are special fish feed and not real rice dumplings, the media still caught them and scolded them for wasting food. There are still so many people in Africa who cannot eat.

As for rice, Tomahawk Entertainment actually threw so many rice dumplings into the river?

The announcement team of Tomahawk Entertainment is also tired. Every time something happens, they have to be scolded. Gradually, they have gained experience. They have already written the manuscript before the event starts, and it is just in use now.

The main thing is to refute rumors.

Fortunately, mainstream media also worked hard to help them refute the rumors and quickly controlled domestic public opinion. YS even named Tomahawk Entertainment and Han Lan in praise.

Overseas, the Western media don't care about YS, they will criticize them however they want.

Tomahawk Entertainment has indeed stepped on their tail this time, and they have blatantly included red values ​​​​in this kind of global live broadcast program!

His heart is so cruel!

As a result, this Dragon Boat Festival event was exaggerated into an export of Chinese values, calling on the general public to be wary of this Chinese company.

As a result, as soon as the commotion started, some media articles that were carried by "black fans" from the Chinese Internet began to appear on Oil Barrels and Blue Pigeons.

This is the "commercial hype" that the domestic media has been criticizing.

Because he was also criticizing Tomahawk Entertainment, he was not blocked by Blue Pigeon at first. Instead, it was automatically placed on the hot search list.

As a result, many overseas netizens were happy after watching it.

The Western media is scolding Tomahawk Entertainment for being too political. This Dragon Boat Festival event is obviously not a commercial activity, it is exporting values!

The Chinese media are also criticizing Tomahawk Entertainment, but what they are criticizing is that Tomahawk Entertainment has such a poor ideological consciousness and actually uses the Dragon Boat Festival for commercial hype. It has a strong commercial atmosphere!

"WTF? Why are they both criticizing Tomahawk Entertainment, but their views are the opposite?"

“Tomahawk Entertainment: It’s so hard for me!”

"OK, I understand. Tomahawk Entertainment's behavior is commercial hype in China, and it is political showmanship in the West. The truth is out!"

"Is the cultural difference between East and West so big? There are two definitions of the same thing?"

"I watched the live broadcast yesterday. It was a very successful event. Why was it scolded like this?"

"I haven't found that Tomahawk Entertainment has any political tendencies. Are they promoting patriotism? That's good. I think the young people in our country also need such patriotic education."

"If we must support one side, I think what the Chinese media said is more reasonable. Tomahawk Entertainment is a company, right? It is normal for companies to pursue profits. Yesterday's Dragon Boat Festival event was a very successful business event. But I

I don’t think this is the reason why they are scolded. Shouldn’t companies pursue profits?”

"How about you guys have a fight? Whoever wins can continue to scold Tomahawk Entertainment."
Chapter completed!