Chapter 0985 hard landing and soft landing
"Me?" Han Lan glanced at him and looked at the others, and found that it was not only Qiu Yushi, but also Xia and Xuan Ji's other members were looking at him, just about to take out paper and pen to take notes.
Not everyone likes to be idols. Many idol artists end up trying to transform and get rid of idol burdens, especially when they get older year by year, this idea will become stronger and stronger.
These people are now in their early twenties, and the oldest is only 23 years old, but they also realize that they can't eat a bowl of youth.
Now you will use it sooner or later.
"This is complicated to say. From idols to strength, there is a great knowledge!" Han Lan said seriously.
Everyone looked at each other, not sure of their harshness.
"Okay, don't listen to his nonsense. He is not a serious idol at all, okay?" Xia Ningxuan couldn't stand it anymore and interrupted.
"Tsk, Xuan'er, look at what you said. Why is my idol of the national boyfriend level not a serious idol debut?"
“…” Xia Ningxuan.
This is really unreasonable. Who knows how his national boyfriend got his title, and he actually has a scarf certification?
Seeing that she was choking, Han Lan smiled proudly and continued: "If you want to transform, then first of all, you must be clear about the biggest difference between idol artists and powerful artists."
"Is it good-looking? Although ugly people really can't be idols, there are many handsome artists among them, such as me."
Although it sounded strange, everyone nodded in agreement.
Han Lan has no problem with her appearance, but her style is different.
"Is that age?" Han Lan asked again.
"Obviously not. I have successfully transformed when you were so old. Some people have not yet gotten rid of their idol burdens by the age of 30, and they are still young and handsome guys. In the entertainment industry, age is the most unreliable."
Everyone nodded again to agree, and even Xia Ningxuan felt it made sense.
"So, in my opinion, the biggest difference between the two is that one focuses on character design and the other focuses on works!"
"Actually, whether it is an idol artist or a powerful artist, the character design and works are indispensable. However, idol artists sell their works based on their character designs, while powerful artists establish their character designs based on their works. For example, I, fans call me a music genius, which is also my character design. But how did it come about? Did the company help me establish it? Not because I have a lot of works there, and the outside world naturally thinks so."
"Don't you have the personality of the No. 1 ghost animal area?" Xia Ningxuan said with a smile.
“…” Han Lan.
A group of people around me were laughing, and this was indeed a character design created by the works.
"Ahem, Xia Ningxuan, listen to the class carefully, don't interrupt the teacher!" Han Lan scolded with a stern face.
"Okay Teacher Han." Xia Ningxuan joked in conjunction.
Han Lan continued: "Now, let's analyze the Analyst again..."
When Han Lan pointed at him, the five heroes also pricked up their ears and listened carefully to his analysis.
"First of all, do you have any works? Of course there are, and your works are actually not bad in quality, even not inferior to some powerful singers."
"But the problem lies in your personality. Your personality is a beautiful man in the national style. It was established by the company when you debuted. It has nothing to do with your works. The various works you later published are just a kind of embellishment, making your personality stronger. Among your fans, a large number of people are willing to spend money to buy your albums. It is not because your album's songs are really good, but because they think they are good. They love Wu and Wu, so they think your songs are good because they like you. Even if your new songs are not well written, they still like them."
"But why do I keep asking you to make good songs? Because if you want to transform, the premise is to have good works as a support."
"Now, all you need to do is to turn it over and really shift the focus of your fans from your character to your work!"
"So, what should I do specifically? Is it a failure to play with my own personality first?"
Han Lan shook her head: "This is indeed a solution. She collapsed her character first and started over with the work! However, the risk is too great and the cost is also very high. In other words, this is called a hard landing! Just bump into it!"
Everyone looked at each other and understood what he meant.
To put it bluntly, don’t care too much about the fans’ opinions. With their own temperament, they will officially announce their relationship. At worst, fans will lose all their fans and start over with a new image. Anyway, they have their own works that can be used to make, and some people will definitely like them.
But this tests courage too much, not only their own courage, but also the courage of the company behind it.
Xia’s career is in an upward period now, and there is still a great commercial value that has not been developed. Tomahawk Entertainment said that it is impossible for them to do this.
This loss is too great, Ding Qiuwen will be crazy.
"Brother Lan, is there any soft landing?" Qiu Yushi asked.
"Of course there is! I made a soft landing back then, and the number of fans did not fluctuate too much because of my transformation." Han Lan said proudly.
Xia Ningxuan smiled and said, "There must be no big fluctuation. Most of you are male fans. Who cares whether you are in love?"
"Wow, what are you saying? I have female fans too, okay? There are more than 30 million female fans at home and abroad!"
"But you have more male fans..."
"Oh, it's 55. My current ratio of male and female fans is very harmonious, but a long time ago, when I was still an idol young man, the ratio of female fans was very high!"
Xia Ningxuan thought about him very early, before the car accident, and there was no black legend at that time. There was indeed a large number of female fans. Even when Xia Ningxuan was not famous, she was also his little fan.
"Look, your sister Xuan has nothing to say. Don't interrupt me anymore. By the way, where did we just say?" Han Lan asked.
"When it comes to soft landing!" Qiu Yushi reminded, and a group of people also looked at him.
"Yes! Soft landing! What is a soft road? It means a smooth transition and slowly shifting the focus of fans to your works. Don't pay too much attention to your character."
"You have to take it a little bit and slowly challenge the tolerance of fans, and at the same time absorb more new fans who really like your works."
"For example, when I participated in "The Trainee", I started to challenge the tolerance of fans and did a lot of things that seemed to be a breakdown in my personality, but in fact they were laying the foundation for my future transformation!"
Everyone showed surprise, but they didn't expect Han Lan to think about it for such a long time before she debuted and was still a trainee!
Chapter completed!