Advertising is an almost win-win method for film and television investors and advertisers, and often appears in film and television dramas.

There is a lot of knowledge about how to promote and attract advertisers to get sponsorships, such as "Detective Chinatown 2", which contains as many as 28 embedded advertisements in the film.

There is currently no price standard in this industry, usually refer to the advertising and advertising examples of the broadcast platform and multiply it by time.

Most film and television implants require the duration and effect of implantation based on the amount of money the customer invests, including hundreds of thousands to millions, or even tens of millions, and the value is also available.

Large film and television companies will not be troubled by entering too little implantation costs. Small film and television companies are eager to have funds to enter, but given the prospects of their films, there are not many merchants who like to consider it.

Mo Lan's plan is mainly about publicity, that is, to hold a launch conference, and invite reporters from mainstream media to come and talk to the creative team and spread it through the Internet.

I thought about it with Django, and this is casting a wide net.

"That's it." In the office, Django was very satisfied after reading the plan. "I asked Director Mo to contact him in the media. Gong Li and Gu Yao were on Weibo, and Director Huang and I were sure of the other important actors as soon as possible."

Gong Li held the script tightly in his hand, as if he was afraid that he would be snatched away. He was the first protagonist in his life and the only protagonist. No matter big or small, he must pay attention to it. "Don't worry, Mr. Jiang, I will go to major mainstream platforms such as Weibo, B station, and Douyin to promote it."

Django reminded: "Be careful and don't involve too many spoilers."

Gu Yao also attaches great importance to it and wants to do more things within her ability. "Dr. Jiang, I have filmed a few advertisements before, and their products are quite suitable for implantation in urban dramas. I'll contact us."

Huang Tao followed and said, "I also have four or five advertisers I often cooperate with, but I will give less money."

Django smiled comfortably and said, "Thank you for your cooperation and support. As long as everyone works together, this betting agreement is not a problem at all."

In fact, it has nothing to do with them, and they are paid for profits and losses, but after Django took over Huafeng Media, everything has improved and there is hope.

The most important thing is that the company's management model has changed.

In the past, all resources of all sizes were controlled by Wang Cheng, and he could give them to anyone who wanted to give them. The top artists were full of food, while the middle and lower artists had a meal.

Django is different. He does not have the airs of a chairman, treats artists equally, and has strong creative skills, which is very important.

After more than a year, everyone has found a sense of value and belonging here, and everyone is very enthusiastic.

Of course, better benefits are also one of the reasons.

After a while, they each took arrangements to do things, and only Django and Huang Tao were left in the office.

The two began to screen the actors, Guan Hongfeng/Guan Hongyu is played by Gong Li, Gao Yanan is played by Gu Yao, and there are still four main characters left.

Zhou Xun, 34 years old, acted as the captain of the Criminal Investigation Detachment, hated evil, was a big and sturdy person, and had a heroic personality.

Zhou Shutong, 22 years old, is a passionate female policewoman. After graduating from the Tianjing Police School, she was elected to the Tianjing Criminal Investigation Detachment.

Zhao Qian, 23 years old, is Zhou Shutong, a senior in the same school, and she is determined to become an excellent front-line female policewoman.

Liu Yin, 30 years old, bar owner.

Ren Di, 26 years old, is a female singer in a bar resident singer.

Han Bin, 36 years old, legal counsel.

The first three have more scenes, while the last three have fewer scenes but have attracted much attention after the broadcast.

"Mr. Jiang, we have a lot of funds this time. If we choose actors, can we let go?" Huang Tao was very excited to finally make a big production drama.

"You can let go, but don't forget that this drama is used to support Gong Li. His acting skills are fine, but the actors who play the roles are too stolen by the limelight." Django reminded that a good actor can ensure the quality of the drama, but it also has to be based on the actual situation. He also said: "The second male lead Zhou Xun has many roles and a big influence, so just invite a third-tier male actor; Han Bin has fewer roles and little influence, so you can invite a big boss-level actor; the remaining female roles will give priority to acting and appearance, and second-most popularity."

Since there are high-quality routes, we don’t consider the traffic stars. In fact, there seems to be a lot of funds, with 175 million yuan, but when we hire a top-notch traffic, there is basically not much left.

The scope was narrowed and it was relatively easier to choose. It took half a day to get it done.

Two or three actors have been confirmed for each role, and all the invitations have been sent out. Those who are interested will come to the audition. The final choice is to see how the audition will be effective.

—————

The Star City at night has a unique taste.

Wang Jin jogged to the parking lot of Xiangnan TV station with his bag and mobile phone in the other.

After getting in the car for a while, Hongyi yawned a long time.

He won the Best Actor Award at the Magic City International Film Festival for the movie "Starlight Sun" two years ago. After that, he has made continuous film appointments. This year, a blockbuster with an investment of more than 300 million yuan will be released. So, he came to Mango TV's variety show "Everyday Upward" to promote it.

Seeing Wang Jin coming, he hurriedly said, "Let's go back to the hotel quickly. We have been running around for a week in a row. I'm so tired that I'm going to have a good sleep tonight."

He yawned again as he said that.

Wang Jin is his agent and his wife. After getting in the car, she sat next to him, touched his head with distress, and then said to the driver: "Drive and go back to the hotel."

Hongyi leaned her head against her shoulder and said, "By the way, didn't you tell me that there was a scene to come to me in the afternoon? I was busy talking to them at the time, so I forgot to ask you what kind of scene it was."

Wang Jin replied: "It is a modern police and gangster drama by Huafeng Media. The script has been sent, but I think it's just a small character, so I want to wait for you to rest before showing it to you."

"The Huafeng Media, who filmed "Little Fish and Flowers Wuque"?" Hongyi sat down immediately. He originally just remembered to ask casually and didn't plan to read the script, but when he heard it was a drama by Huafeng Media, he became interested and said immediately: "Please take the script and I'll see it."

Small characters can also shine, and it depends on what quality of the small characters in the drama. Such super high-quality dramas can perform even if they are a supporting actor.

The reason why he is interested is because Django, a person who has stirred up the stagnant waters of the entertainment industry in the past year.

Wang Jin took out the tablet from his bag, called out the electronic script sent by the other party, and handed it over.

Hongyi immediately became serious and began to read the script. When he reached the first page of the text, his expression was stunned. Like Zhou Mulong and Huang Tao, he was also surprised by the format of the script.
Chapter completed!