Movie promotion is something that must be done before each film is released, and this cycle is very long, which can achieve a promotional cycle planning of half a year or even more than a year. The main methods include online marketing, social marketing, theme song marketing, ticket purchasing websites, e-commerce cooperation, etc.

Django doesn't have that much time. "Initial D" will be released in the Spring Festival, with only one month left. This is why he made such a play at the awards ceremony.

The first stop of publicity is naturally the hometown of Hangzhou.

"'D' is the abbreviation of the English 'Drift', which refers to the technical action of racing tail-swinging, which is commonly known as 'drift'. The 'initial D' means "the first person to drift". Every character in it can skillfully use drifting. It can be said that drifting is one of the core charms of our movie."

After Django introduced the video, he began to accept questions from movie fans.

"Mr. Jiang, is this movie your debut?"

"Yeah, that's right."

It is indeed the first work of a solo director.

...

"Dr. Jiang, if the core of the movie is racing and drifting, wouldn't it be too unfriendly to those of us female audiences who don't understand?"

"So, I found Chen Yi and Xiaolin."

The implication is that you have good looks.

...

"Mr. Jiang, can you tell me about the scene that appeared at the Golden Eagle Awards Gala?"

"Actually, it is normal to shoot such racing movies, speeding cars, and crashing cars. But if you want to know what happened that night, don't rush to leave when you finish watching the main movie. The ending easter egg will tell you."

...

Django kept it a secret. This kind of mysterious trick can arouse the audience's curiosity, but when they learn the result, they can't escape.

This doesn't matter, the box office is important.

Face-to-face promotion with movie fans is just one of the means, followed by hot search lists and headlines, and then buying promotions on short video websites such as B station, Douyin, and Kuaishou, as well as buses, taxis, and subway billboards.

Now that I have money, I don’t have to scrutinize the promotion and distribution costs anymore.

The momentum of "Initial D" gradually spreads out, and the disappearing popularity suddenly becomes again. Under Huafeng Media's Weibo, many netizens' messages were welcomed.

"I'm done with the filming now? I remember I went to Japan in November, and it's only been more than two months."

"It's too hurry, bad movies are booked."

"Just this time, you don't have to think about it and know it's shoddy."

"I'm still degenerate. In order to cash in on traffic, I started to cut fans and leeks."

"Who said that it would be bad if it was fast? Law enforcement officers and police officers finished filming in two or three months."

“…”

...

Such a short shooting time has attracted many netizens' doubts. Of course, many netizens also think that with Django, there will be no problem with the quality.

Django did not bother to explain, but was preparing to record the theme song and ending song, namely the two songs "Drift" and "All the Way North".

The theme song of the movie is an important part of film marketing and is also indispensable.

For example, the theme song "Ordinary Road" created by Pu Shu attracted great attention in "The Old Boy: The Raptor Crossing the River". "Little Apple" in "The Old Boy: The Raptor Crossing the River" is the theme song of a movie. It not only appeared on the Spring Festival Gala, but also the two starring actors on the American Music Awards stage.

From the perspective of film marketing, the popularity of these two songs is a very successful marketing, so a good song that fits the movie can not only help the film convey emotions when the movie is released and impress the audience, but also expand the promotion and dissemination of the movie and then promote the box office.

That morning, Huafeng Media Headquarters Building.

Xu Chenyi stared at the music score, listened to the accompaniment with his ears, and poked there in surprise like half a piece of wood. After the music was over for a while, he confirmed: "Dr. Jiang, are these two songs really sung for me?"

Django smiled and said, "Aren't it all in your hands?"

R&B songs have always been something that Xu Chenyi is proud of, and he even regards them as the only thing that can challenge Django.

However……

This pride was ruthlessly destroyed by Django's song "Drift", and there was no waste left.

The arrangement of the whole song is all electronic synthesized. The arrangement is not complicated, but it is very pleasant and exciting. Especially the electronic music loop made using the melody of the chorus, which is really wonderful.

"All the way to the north" is a road love song that is completely separated from the traditional highway style. It is different from the light and pure highway song. It originates from the theme of road racing, but does not stick to the fixed rhythm to frame your own emotions, but instead uses British rock to continuously spread your emotions.

Xu Chenyi has gone from appreciating Django to admiration. Originally, he placed himself at the same level as Django on the song item, but from this moment on, he was on the third floor and Django was on the fifth floor.

now.

His eyes were filled with little stars when he looked at Django. How could he be so awesome!

Django felt a little relieved when he received the admiration look.

Xu Chenyi's R&B songs are fine, but the singing skills of popular songs are a little worse. When the recording is done, it will be almost enough.

"Familiar with it as soon as possible. After recording, you will put it in the trailer for promotional purposes." Django instructed.

"Three days, no, it will be done in one day!" Xu Chenyi replied.

"I have something to do tomorrow. At nine o'clock the morning after tomorrow, I will come to the company's recording studio to wait for me." Django thought for a while and said.

"Okay." Xu Chenyi nodded.
Chapter completed!