TV advertising revenue has become the main source of economic resources for various TV stations. Even in TV stations with more developed operations, advertising revenue accounts for more than 90% of the total operating revenue.

TV stations generally introduce some good programs, including variety shows and TV series, which are mainly used to attract viewers. The ratings will be higher if there are more people watching. This not only attracts companies to advertise during this period of time, but also increases the capital to increase advertising costs.

Therefore, every year, the TV station prepares one or even many annual dramas to show its competitiveness in the golden age.

Blueberry TV, in addition to Yangba, it can play with Mango TV in China.

This year's Spring Festival Gala and Spring Festival TV series were all over the top by Mango TV. Even the leading variety show "Running Man" continued to decline due to the multiple changes to MCs.

Reversing the decline in ratings and enhancing their advantages in advertising bidding has become their top priority.

Since the news came out, Django's "Legend of Sword and Fairy" has been listed as a must-fight drama by them, and has been actively communicating and releasing sincerity.

The single episode is 5.85 million and the entire episode is 198 million, which is the highest price Blueberry TV has ever offered to TV series in recent years.

However, the other party proposed to watch the sample first and then talk about it, which was obviously not satisfied.

But they had no choice. Oriental TV and Mango TV both won very high-quality annual dramas, and they could not give up the battle for the TV series ratings this summer.

Shen Qiang, director of the Program Marketing Center, immediately sent him to the conference room after receiving the sample.

He can't decide the drama with more than 200 million, because once the reputation of the drama is increased, the ratings are lower than expected. The loss is not only the money from buying the drama, but also affects advertising bidding.

In the conference room, Director Zhong Yue, Deputy Director Zhou Qin, Director of the Taiwan Affairs Office Xie Fei and Director of the Taiwan Editorial Office Ling Yuqiang were all here.

This is the first time that a TV series can be watched by so many big shots on a first-tier satellite TV series.

"Let's start." Zhong Yue said.

"Okay." Shen Qiang hurried over and operated.

A moment later, the screen appeared on the TV in the conference room.

The first thing that caught my eye was a very eye-catching [sample] watermark, followed by the words [The First Episode of "The Legend of Sword and Fairy", and then it entered the opening.

In many cases, the first impression is very important. The opening is exactly the appearance of a drama. "It's so good that it's not even willing to skip the opening" is a relatively high praise for a TV series.

A good TV series opening can not only provide the audience with basic cast and crew information, but also firmly attract the audience, lay the tone of the whole drama, and even play a propaganda role.

The leaders of Blueberry TV were obviously amazed by the opening of "Legend of Sword and Fairy".

First of all, there is a mountain that heads straight to the clouds, with a tall man standing on it.

Then, the camera pulled in and gave the man a close-up of the face, which was Li Xiaoyao played by Xu Chenyi.

He held a short dagger, smiled with a crooked mouth, and threw the dagger down the mountain, turning into a big sword. He jumped down, stepped on the sword, and flew against the sword.

In just a few seconds, the protagonist's handsomeness and exquisite special effects were seen.

"Hey yeah...huh yeah...hey yeah...hey yeah..."

Suddenly, a period of ethereal and sad chant sounded, and the sound made people feel clear and melodious.

“The future and the past cannot be seen

Can't tell the difference between life and death

No joy or regrets to take away

Leave here

Dawn and crescent moon alternate

I've traveled for centuries

Just for you

When the peach petals are floating

This sad scenery

The long sleeves cannot be used to wipe away the sword light and sabers for a lifetime..."

The loneliness, wandering and emptiness presented by the lyrics and music and singing all highlight the sad mood.

"Birth is to prove

Traces of love

Greater life after the fire burns

Killing is for praise

The magnificence before the destruction

Night is the deep eyes of wolf

Lonely waiting for dawn.”

Amid the beautiful singing, the wonderful emotional scenes, martial arts and special effects scenes in "The Legend of Sword and Fairy" are presented in a quick editing shot.

Sha Polang is a fate of Zi Wei, with three stars: Qi Sha, Pojun, and Tan Lang. People with this fate will wander around all their lives, with great ups and downs, but they will have the characteristics of becoming famous in one fell swoop.

After listening to the opening song of Blueberry TV, the first thing that is related to is the protagonist Li Xiaoyao in the play. "Xiaoyao" is an unrestrained state of freedom, which can refer to the unbound and free and negligent body of the mind.

Before they could think deeply and reminisce about this song called "Shapolang", the plot began.

[Ten years ago in Nanzhao Kingdom, the national teacher worshipped the moon and accused the empress of the witch as a witch.

Her name is "Lin Qing'er", but she is actually a descendant of Nuwa. Her duty is to guard the monsters and protect the people.

Worshiping the moon not only bewitches the people, but also forces the emperor to kill the queen.

The emperor could not bear to kill his beloved woman, but the bewitched people had already rushed to the demon-slaying platform, and they were bound to kill the queen and eliminate evil spirits.

At this moment, the Jiujianxian descended from the sky with his sword and saved Qing'er.

In order to prove that the witch queen is a witch, he casts magic and releases the water monsters in the water, attacks the people. Lin Qing'er, who is imprisoned, has to show up and fight with the water demons.

In the palace, Jiu Jianxian and Li Xiaoyao rescued Zhao Ling'er and grandma.]

The first episode was only four minutes after being played, and it attracted a group of leaders of Blueberry TV.

Li Xiaoyao played by Xu Chenyi, Lin Qinger played by Gu Yao, Jiu Jianxian played by Gong Li, and Bai Yue played by Li Sheng, are all very excellent from their styling to their acting skills.

What is more worth mentioning is the special effects, whether it is the water monster summoned by worshiping the moon and casting spells, the flood of the Nanzhao Kingdom, or Lin Qing'er's image as a human-headed snake, the special effects are comparable to Hollywood blockbusters, every shot tells you that this is a big-produced TV series with an investment of 500 million yuan.

As the director of the program marketing center, Chen Qiang has read countless dramas. It is the first time he saw such a high-quality fairy tale drama. It is not unreasonable for the other party to increase the money.

At the wonderful moment when Lin Qing'er fought against the Water Warcraft, everything in the camera appeared.

It turns out that this is a clip of Li Xiaoyao fighting against the Rakshasa ghost in his dream.

However, seeing the plot of ten years ago ending so hastyly, Ling Yuqiang, as the director of the editorial office of the station, frowned.

Ten years ago, Li Xiaoyao and Jiu Jianxian saved Zhao Ling'er and grandma in Nanzhao Kingdom. Why did Li Xiaoyao just an ordinary citizen ten years later?

Are you sure this is a script written by Django? The plot is simply not logical.

But no one spoke at the moment, and the first episode only took fifteen minutes.

[Li Xiaoyao and Aunt Li depend on each other and guard a poor inn.

The guests finally came that day, three men in strange uniforms. They took advantage of their actions and booked the entire inn. Aunt Li wanted to kill them, so she took a few copper coins for Li Xiaoyao and asked him to prepare wine and food.

Because Li Xiaoyao is naughty by nature, she forgot to do something serious and goes to fight with someone, and was taken back to the inn by Aunt Li. After a quarrel, Aunt Li fainted on the ground.

Li Xiaoyao thought he was so angry that Aunt Li, so he went to find a doctor, but none of them were cured.

At this time, the three generous guests told Li Xiaoyao that there was a fairy island where fairy lived. Only by going to Xianling Island to seek immortal medicine could Aunt Li be saved.

Li Xiaoyao took two of their treasures, a sky-breaking hammer that can relieve the island's mechanisms, and a pill that can prevent the island's miasma.

then.
Chapter completed!