Nowadays, the audience's viewing level is gradually improving, and the Internet has accelerated the transmission of word-of-mouth. The time when word-of-mouth is transmitted to the audience, from the previous Monday to the next Monday, it has been accelerated to the next day of release, and even to the night of release.

Once the reputation is overwhelming, it will become the norm to win billions of box offices. At the other extreme, if the reputation collapses, it will definitely be difficult to recover the cost.

The result is that once the film has a high reputation, it will be rewarded with effective benefits on the same day, and in the evening, you can get the dividends brought by word of mouth. And vice versa. As the saying goes, "bad things pass through thousands of miles", the transmission speed of bad reputation is at least three times faster than good reputation. There have been too many feats that have fallen by half every day, and there are even cases like "Yanjing Fortress" that have fallen by 75% the next day.

To sum up, good movies will be better, and poor movies will be worse.

Because the movie "Fast and Furious: Tokyo Drift" is related to Django, it has a lot of attention. Even if the filming location is in Japan, the starring actors of M Country and Japanese actors, the domestic pre-sale box office is still as high as 280 million.

However, after the premiere, the first audience's evaluations were severely polarized.

This has an impact on the box office, and the manager of Huafeng Media’s public relations department called Django immediately.

"Mr. Jiang, do we want to control the comments?"

“Evaluation orientation, data.”

"Three directions, commercial films, poor plot... You, you fell from the altar, with 60% positive reviews and 40% negative reviews."

"It's okay. You don't do anything within the predetermined range for the time being. Just pay close attention to the evaluation orientation and the data will be fine."

"Then, should I find a film critic?"

“This is not necessary.”

...

After hanging up the phone, Django looked at the computer monitor, which was a Weibo super talk about "Fast and Furious: Tokyo Drift". Various comment posts emerged like mushrooms after a rain.

Zhou Lingwei, who was browsing her phone on the sofa behind, suddenly spoke: "Many people say you have fallen from the altar."

Django turned the computer chair, adjusted his position, and smiled and said, "It was them who held me to the altar, and they were also them who said I fell off the altar. It's too idle."

Zhou Lingwei smiled and said, "Some people say you have finished your life."

Django shrugged and said, "Let them say, I won't lose a piece of meat."

Zhou Lingwei said admiringly: "You are the most indifferent person in the entertainment industry who has seen and heard of fame and fortune."

"Wrong!" Django shook his finger and said, "It doesn't matter if it's good. If it's profit, the more the better."

Zhou Lingwei recalled that it seemed like this. He was very frank about winning the prize, but he had to strive for the share of the money and the price to the maximum extent.

Thinking of this, she became puzzled again and asked, "Then why didn't you let them do marketing just now? At least it can allow more audiences to enter the theater."

Django smiled and said, "Marketing should be about skills and timing, otherwise it will only have a counterproductive effect. For example, "Yanjing Fortress", its marketing is not cold, even hot enough to ten a day, but the box office is still sluggish."

Zhou Lingwei nodded and said, "That's right, I remember that the director, screenwriter and starring of "Yanjing Fortress" all came out to respond to netizens' doubts, which led to all the hot searches being controversial, and the marketing reputation reached the extreme. The big Vs and celebrities from all walks of life still couldn't help the audience's desire to enter the theater to watch."

Django stretched and said, "I set a high goal for the movie "Fast and Furious: Tokyo Drift". As long as the rating exceeds 7.0 and the total box office exceeds 1 billion, it will be OK."

Zhou Lingwei said "um" softly and then fell into thinking.

Seeing this, Django turned the computer chair back, continued his unfinished work, and changed the scripts of "Young Bao Qingtian" and "A Chinese Ghost Story".

After pondering for a long time, Zhou Lingwei came to her senses and created a new Weibo post. After a few minutes, she posted the long review of the movie "Fast and Furious: Tokyo Drift".

[Sports cars, beauty, chase, drift, excitement, these are the impressions that "Fast and Furious: Tokyo Drift" left in my mind after watching it.

The biggest advantage of this movie is the racing elements, but few people praise a movie that starts from the perspective of "racing". Moreover, racing is a niche sport in China. The most prominent point is that it is not paying much attention, so it is difficult to explain to the audience what the highlights of racing movies are.

Of course you can send pictures to tell others about the engine, torque, acceleration in a hundred seconds, etc. Not to mention how many people are willing to listen to it, simply explaining the various data of a car is a very general thing, but the director uses pictures and lenses to show us what is racing and drift.

The biggest disadvantage of this movie is the plot, and the plot is the most important part of the movie, so this disadvantage will be infinitely magnified.

Normal commercial films have three-act drama structures. The cause → after → result, this structure has been continuously proven to be the most suitable structure for viewers for hundreds of years. Although "Fast and Furious: Tokyo Drift" has a weaker story and is the worst among all Django's movies and TV series, it still conforms to the above structure and tells a complete story.

It is very subjective whether you like a movie or not. You can scold bad things, but please don’t ignore good things.]

It turned out that because Zhou Lingwei was relatively low-key, there were not many people following her on her personal Weibo. Until her relationship with Django was exposed a few days ago, it suddenly soared to millions of fans.

As soon as this Weibo post was posted, it immediately received many replies.

"It's reasonable."

"Compared with the same type of movie, the plot is already pretty good."

"To be honest, it is a masterpiece in popcorn movies, simple, crude and direct."

"The plot is 3 points, the car is 8 points, the drift is 10 points, the actor is 9 points, the soundtrack is 9 points, and the comprehensive score is 7.8 points. What's there to be a blow to?"

"Don't forget that the slogan of this movie, 'Passion of Passion, Speed' is not about the plot."

"I thought I would be foolish because I was a boyfriend and girlfriend, but I didn't expect that I would have such a pertinent evaluation and became a fan."

...

When Django saw this review, he immediately liked and commented and forwarded it.

His fans are more than Zhou Lingwei, and they all followed suit, making this Weibo post spread on the Internet at an extremely fast speed.

While countless people on the Internet praised Zhou Lingwei's objective treatment of Django's works, the topics of Django's "falling from the altar" and "Gang Lang's talent ended", were still talking nonstop, just like Django's life encountered a Waterloo. In fact, this situation was experienced once after "Painted Skin" was released, but the plot of that movie was a little better.

The main reason is that Django has been going too smoothly since taking over Huafeng Media, and every work is of high quality.
Chapter completed!