The amount of films arranged by a movie is basically a pure commercial behavior. There is probably only one principle for each theater, which is to make money.

The factors that affect screening are as follows:

1. If the early promotion of the film is in place, the film will become popular before it is released, so it is naturally difficult to get tickets. Since supply is in short supply, will the theater miss this opportunity to make money? Naturally, more schedules will be given.

2. The factor of third-party ticket subsidy. If a third-party provides ticket subsidies, as a cinema, as long as you have money to make money, you will be scheduled for films.

3. The reputation of the film. If the film is of high quality, then even if there is no two points above, one day after its official release, it can still quickly recover its disadvantages and win more screenings in the theaters.

However, in the face of absolute strength, any conspiracy is futile. Only when strength is similar can the off-balance moves play a role.

In this year's Spring Festival, the first-tier "The Smiling, Proud Wanderer: The Oriental Unbeaten", "Back to 1997 to Be a Singer", "The Gods 2" and the second-tier "Private Production", "Kung Fu King's Brave in Dubai", "The King of Forests: Bears and Sheep", and the promotion and hype of the six movies before the release were all filled with 90% of the film schedule.

Among them, the highest-scheduling film was Django's "The Smiling and Proud Wanderer: The Oriental Unbeaten", which was 23.5%, and it was the only film with a screening of more than 20.0%.

It can be seen that Django has become the "golden sign" in the film industry, and the movies he wrote and filmed are the guarantee of reputation!

"Django is still stable, unique."

"First, he just won twenty-two awards in the music circle, the film circle and the TV series circle, it was so popular. Second, the lineup of this movie is unprecedentedly strong, and Third, the martial arts themes he is most familiar with and good at."

"Fast and Furious: Tokyo Drift is so good that it has a box office of 1.4 billion yuan in China. The ability to make money is there. It would be stupid if the theater doesn't schedule films."

"But this year's Spring Festival is more terrifying than last year. There are reputation monsters, marketing monsters, and hype monsters, and real gods fight."

"It depends on who can break through the siege and win the box office championship."

"The reputation on the first day is very important. Once it collapses, even if it is just a small collapse, it will be snatched away by other movies."

...

As the release date of the first day of the Lunar New Year is approaching, discussions on the Internet are becoming more and more lively.

"The Sesame Open Team "Back to Be a Singer" and "The Investiture of the Gods 2" jointly created by Alibaba Entertainment and Alibaba Pictures have good reputation support from the previous work. This is a tough battle." Zhou Lingwei analyzed.

"It's pretty tough." Django nodded in agreement, especially the comedy movie of the Sesame Open Team, which has won the box office championship for the Spring Festival for three years in a row. Its strength can be seen. "It seems that we will make a final sprint in publicity and increase the popularity and attention!"

Zhou Lingwei was confused, such as the meeting of 28 City movie fans, the billboards of bus stops and subway stations, self-media video platform promotion, etc., and she had done everything she should do, and she had some tricks? She was curious and said, "How to promote it?"

Django licked his lips and said his thoughts: "It is to announce the filming plans for this year's movies and TV series, and to bring everyone's attention back to us."

Zhou Lingwei prolonged her voice and said thoughtfully: "It's a good idea, but I think it should be linked with the song you gave to Sister Mei. Didn't you say that "As long as you have you" corresponds to "Young Bao Qingtian" and "The Road Follows the Broad" corresponds to "A Chinese Ghost Story"?"

At the beginning, I chose these two songs to link them with movies and TV series. Django thought about how to implement them. After a moment, he said: "Just just announce and interact on the official blog, if there is a little less meaning, it is better to have an 'online New Year's fans' concert'."

Zhou Lingwei applauded and said, "This will not only increase popularity and attention, but also bring closer feelings to fans."

Django thought so, then planned and said, "I'll go to the WeChat group to ask everyone's opinions first, and then confirm whether they can connect to the microphone at home, and whether NetEase Cloud Music can provide technical support."

He did it right away and immediately @ everyone in the [Superstar] WeChat group and told him about it.

Xu Chenyi: "It's fun, I'll participate."

Guan Yansi: "I'll participate."

Lin Yu: "Bring me with you."

Qin Shiyue: "I have no problem."

Gu Yao: "I'm fine, either."

Gong Li: "I can."

Zhang Jun: "I can do it too."

Mei Manlu: "I asked my son to help with equipment, and he often watch live broadcasts."

Song Ge: "I can't sing."

Shen Yang: "I can't sing, either."

Chen Lei: "I apply to go to the cheerleaders."

Huang Tao: "Cheerleaders 1!"

Zhu Ping: “2!”

Zhou Ran: “3!”

...

Except for Liu Xuexin, who has not been brought into the group for the time being, they all responded, and they were divided into two parts, one could sing and one could not sing.

This is not mandatory. Singing whatever you want is just a small activity.

Django sent the simple process to the group, who sang first and then sang which song.

On the other hand, the person in charge of NetEase Cloud Music Live Report immediately after receiving the call.

Because this matters is of great importance, Huafeng artists hardly broadcast live. One is that it is difficult to invite, and the other is that it is very expensive. Now eight are coming at once.

"Hurry to arrange a live broadcast room, and if they need live broadcast equipment and live broadcast personnel there, they will provide them all."

"OK."

"Thank you to take care of this matter yourself."

"OK."

"I will notify the operation department and promote it immediately."

"OK."

...

NetEase Cloud Music’s headquarters is in Hangzhou, Django, Qin Shiyue, and Gu Yao’s live broadcast equipment will be in place within an hour. Others can only use their own mobile phones to broadcast live.

And the news that "Django will lead Huafeng Media's artists to broadcast live on NetEase Cloud Music from 1:00 to 2:00 on New Year's Eve" is quickly spreading on the Internet.

"Really or not?"

"Really, Huafeng's official blog and artist Weibo have been reposted, which is an online concert to give back to fans!"

"Do you go Qin Shiyue?"

"Go, all the artists go."

"That must be seen!"

"You guys are too slow. I have already taken a good position in the live broadcast room!"

...

Django is like this, doing things with decisiveness, and the idea that came up in the morning was implemented at noon.

The speed of the Internet's spread is not "one to ten", but "one to ten". In just two or three hours, the traffic of NetEase Cloud Music soared by millions, with fans and passers-by.

finally.

At about one o'clock in the afternoon, there were pictures in the live broadcast room, with fifteen small screens divided. Django was in the middle, surrounded by Huafeng artists.
Chapter completed!