After chatting for a while, the movie started and Django and several others checked their tickets to enter the venue.

At first glance, there are many empty seats, and the attendance rate of "The Investiture of the Gods 2" is obviously worse.

In terms of quality, compared with the first part, there is less stunning feeling that makes people shine. The plot and the male lead's acting skills are average, and the only highlight is the special effects.

There are many complaints, especially the clothing style. I don’t know if I changed to a costume artist or a stylist, or if I wanted to look different from the first one, I used the golden and rich color scheme throughout the whole process. All the clothing styles were not referenced to history at all. They were all based on the design idea. They were like COS, and they were the same as those costume TV thunder dramas, catering to the current exaggerated mountain cannon aesthetics.

The box office is probably not as good as the first one, let alone compete for the box office championship of the Spring Festival movie with "The Smiling and Proud Wanderer: The Oriental Unbeaten" and "Back to 1997 Be a Singer".

After watching the movie and leaving the cinema, Chen Gan's confidence increased a lot, saying, "It's safe, I don't have to be the second child this time."

Django said: "This is a bit too early. Although "Back to Be a Singer" has shortcomings, comedy films have always been very popular and have greater market potential. Looking at many types of movies such as love, action, science fiction, suspense, horror, etc., there is no way to find a more suitable year-round viewing than comedy. In other words, comedy films can capture the number of viewers to a greater extent, be watched by people, and have the ability to create miracles."

Upon hearing this, Chen Gan smiled and said, "Who can compare to you with the ability to create miracles, song sales miracles, TV series rating miracles, movie box office miracles..."

Django raised his eyebrows when he heard this and quickly cut it off: "Stop, those results are not miracles at all, at most they are excellent."

Chen Gan: "..."

Zhou Lingwei: "..."

Chu Pianpian: “…”

—————

On the second day of the Lunar New Year, the first day of the movie released during the Spring Festival was released.

1. "The Smiling, Proud Wanderer: The East is Unbeaten", 550 million.

2. "Back to 1997 Become a Singer", 400 million.

3, "The Investiture of the Gods 2", 360 million.

...

There is no doubt that Django won the first day championship and raised the box office of his movies to a higher level. The first part "Initial D" was 300 million, the second part "Detective Chinatown 1" was 310 million, the third part "Painted Skin" was 367 million, and the fourth part "Fast and Furious: Tokyo Drift" was 435 million.

but.

After seeing this report card, many people came up with the idea of ​​"how to lead so much".

It is actually 150 million more than the second-ranked "Back to Be a Singer", and 190 million more than the third-ranked "Fengshen 2". What is this situation?

"Last Spring Festival, the team of Sesame Open Group had 688 million "Meet the Martian" and Alibaba's "Fengshen 1" had 475 million, why did it lose so much?"

"The screenings are 23.5%, 19.1%, and 17.7%, respectively. Can there be a box office difference of nearly 200 million?"

"Is "The Smiling and Proud Wanderer: The Oriental Unbeaten" stealing the box office, or making a third-party ticket replacement?"

"Without the big picture, the box office gap between major websites predicted by the first three first days before the release was within 50 million."

"Not that, I haven't heard of Django signing any guarantee. There is no box office pressure on Agreement D."

"Young, the higher the box office, the more it can stimulate capital's desire to invest in subsequent movies."

...

According to various professional websites before the release and the analysis of professionals, the three first-tier films should not be too far behind when the films are scheduled similarly. How could Django's "The Smiling and Proud Wanderer: The Oriental Unbeaten" lead the Sesame Open Team's "Back to Be a Singer" and Alibaba's "The Investiture of the Gods 2" so many?

What is the relationship between publicity and distribution?

In the Internet society, information is like a sea of ​​water, and wine is very fragrant. The three parties have put a lot of effort into publicity, which can be described as "fancy". Among them, Django's "live broadcast accident" marketing plan has attracted a lot of attention and made it a big splash, so it is equivalent to taking a lot of advantages in publicity and distribution.

Soon, a data party sent a set of data.

1. "The Smiling and Proud Wanderer: The Oriental Unbeaten", the attendance rate is 71%, and the vote refund rate is 1.2%.

2. "Back to 1997 Become a Singer", the attendance rate is 51%, and the vote refund rate is 3.8%.

3. "The Investiture of the Gods 2" has a attendance rate of 43%, and a refund rate of 4.1%.

...

This is very intuitive, and it can be seen that such a large box office gap is due to attendance and refund rates.

"It's clear at a glance!"

"The screening rate is similar, but it does not mean that the final box office is similar."

"The quality of Django's films is there, and it needs to steal box office and third-party tickets?"

"Yes, there is no need for high box office to attract capital."

"The golden field in many places is hard to find, which is enough to prove how strong it is."

"To be honest, the box office on the first day was less than 600 million, and everyone here is responsible!"

...

In this regard, industry insiders just reluctantly accept this reason, and most people believe that the box office of "The Smiling and Proud Wanderer: The Oriental Unbeaten" will fall in the next few days if it has an inflated box office.

However, things didn't go in the direction they wanted.

The next day, with almost no change in the schedule, the box office of "The Smiling and Proud Wanderer: The Oriental Unbeaten" rose instead of falling, with a daily increase of 610 million yuan, while the box office of "Back to Be a Singer" and "The Investiture of the Gods 2" fell, with a daily increase of 370 million yuan and 310 million yuan.

"Awesome!"

"The total box office is expected to exceed 4 billion in two days."

"It seems that the battle for the box office championship of this year's Spring Festival movies will end early."

“It looks really good, no peeing throughout the whole process.”

"The best martial arts movies in martial arts after 2000 are one of them!"

"I've already made three swipes, and I'm going to make four swipes for the Oriental Master!"

...

Opening high and closing high, the daily box office fell against the decline. Although this is not the first time, it can still rise after 550 million yuan. This is very difficult to achieve.

This also shows that the quality of the film is not blown out, but is real.

On the third day, major theaters across the country began to increase the schedule for "The Smiling, Proud Wanderer: The Oriental Unbeaten". Although the attendance rate has decreased and the refund rate has increased, it still won a box office of 630 million.

Industry insiders: "…"

Sesame Opening Team: "..."

Alibaba Entertainment, Alibaba Pictures: “…”

Can you still have fun?

After three days of release, the reputation of "The Smiling, Proud Wanderer: The Oriental Unbeaten" dominated the same period's movies at the box office, and quickly ignited the entire network.

The most wonderful thing about marketing a movie is its widespread reputation influence.

Today's mainstream movie audiences are born in the 1980s, 1990s and 2000s. Audiences of this age know how to distinguish between good and bad, and are willing to express their preferences. In the current market environment, reputation is enough to determine the life and death of a film.
Chapter completed!