"What do Chinese enterprises have in common with pig farming, dairy products, restaurants, metal pipes, hardware sellers, etc.? That is, they all have become film and television companies." This is a joke that has been circulated in the film and television industry in recent years. Although it is a bit exaggerated, it reflects to a certain extent the entrepreneurial popularity in the film and television industry today.

Data shows that there are as many as 35 new film and television companies established after 2020, and 11 film and television companies have been established in the first half of this year alone.

For a time, the entrepreneurship tide of the film and television industry came like a tide. It is still unknown whether it was a false prosperity or an industrial outbreak.

Among them, the most popular one is Wang Hongfeng's Hongfeng Entertainment, after all, it has the reputation of Prince Master of Yida Group, a leading domestic real estate company.

From his series of actions, we can see that it is not as simple as playing tickets, but has a big appetite. In addition to seizing various IPs, we also say that we should build our own entertainment system, form an entertainment closed loop, make movies, TV series, derivatives, and even make theme parks.

And not only talk about it, construction began at the beginning of this year, such as Yida Town, which was located in Hangzhou and Yida Paradise in the Magic City.

Therefore, the first TV series "Three Lives Three Worlds" that integrates filming, production and distribution of Hongfeng Entertainment has attracted much attention from the outside world.

First look at the main creative team lineup:

The screenwriter is the author of the original novel, the master of Platinum in Yuewen, and has many best-selling works.

The director is Guan Rongguang, a well-known domestic actor. He was famous for playing villains in the early days, and he was also the actor of Guan Yu in the CCTV version of "The New Romance of the Three Kingdoms".

The male protagonist Zhao Youting and Luo Jin, two male actors with great potential born in the 1985s, have been developing very vigorously in recent years. They are basically the male leads, and they are both big productions. They are all aiming to win awards, but they are all running away.

The heroine Yang Mi and Tang Yan are four young actresses born in the 1990s. Although their acting skills have always been fascinated and have been rising and falling since their debut, they have many fans and are very popular.

Then check out the production:

The total investment exceeds 900 million, making it the most expensive domestic drama in history.

The costumes and makeup arts are being customized for a lot of money, and a more professional, more artistic and aesthetic film and television makeup stylist, costumer, and props were hired.

The special effects team is looking for the visual effects field that has created the Hollywood science fiction blockbuster War Machine series, and is one of the world's top special effects teams.

Let me put it this way, in the eyes of netizens, the production of "Three Lives Three Worlds" is so well-produced and the cast is so powerful that it is beyond the reach of its level.

"From the trailer, the real scene shooting is used, and the combination of special effects makes the film more realistic, and the presentation of the picture is also very textured. Whether it is the majestic immortal palace or the scene where everyone is playing with swords and flying in the sky, it is very exciting to explode with sword lights and sword shadows and various immortal techniques."

"Wang Hongfeng took the right path and spent money where he should spend it."

"This is for the title of "The First Fairy Tale" in "Legend of Sword and Fairy"!"

"Although we can't avoid the discussion of the cast, we may say that this is a traffic drama, but if we think about it this way, it would be a big mistake. In fact, it is not a traffic drama, but the casting of the male and female protagonists is more about the degree of fit between the classic IP and the character, so as to achieve the effect of strong collision!"

"There is a must-see for big honey!"

"A drama where the male god and goddess gather together is the most luxurious fairy tale drama in history, right?"

...

Their publicity has already begun, one round after another. As the broadcast is approaching, they are divided into several groups, and popular variety shows on major satellite TV stations have been on the scene.

"Wow, your opponent is a bit strong!" Zhou Lingwei had just browsed her phone for a while, and saw more than a dozen advertisements for "Three Lives Three Worlds and Three Worlds" on B station, Douyin, and Weibo, and bought at least 18 million yuan in promotions.

"Wang Hongfeng?" Django heard her say "opponent", the first thing he thought of was this super rich second generation.

"Yeah." Zhou Lingwei nodded and said, "I watched the trailer of "Three Lives Three Worlds of Princess Weiyoung". I don't know what the plot is like for the time being. In terms of the picture, special effects kimono and costumes, it is a first-class level."

Django smiled and said, "After all, the cost and the creative lineup are there, so the things that are shot will not be bad, but..."

Seeing that he wanted to speak but stopped, Zhou Lingwei asked, "But what?"

Django explained: "I went to read the original novel "Three Lives Three Worlds Princess Weiyoung", which tells the beautiful fairy love story of the Queen of Yaochi Ji Wuxia and the Nine-Level Tiantianzun Zigong Taiyi who experienced immortals, demons, and people who had three lives of love and hate entanglement. To be honest, such a plot is difficult to adapt, and people must forget that this is a 'love drama dressed in the cloak of immortals'."

Zhou Lingwei thought, "What do you mean is like "Legend of Sword and Fairy"?"

As a subject of literary and artistic creation, Xianxia has a long history in China. Folk stories, legendary stories and novels are all created with Xianxia as the subject.

"The Legend of Sword and Fairy" is indeed a love drama dressed in the cloak of fairy tales. The main line is the love story of Li Xiaoyao and Zhao Ling'er, and there are various loves attached to this line, such as the love story of Jiang Ming, the eldest disciple of Shushan, the love story of Sword Saint and Qing'er, the love story of Jiu Jianxian and the Saint of Nanzhao Kingdom, the love story of Tang Yu and Anu, the love story of Fox Demon and Snake Demon, etc. Even the leader of the Moon Worshiping Sect is looking for love.

However, the reason why this drama has not been criticized has received numerous praises is because it uses "Li Xiaoyao Adventure" well to reflect the state of immortals and heroes, and then develops sub-story around the main story to tell every love story well, allowing the audience to invade it and criticize it without opening their mouths.

Django nodded and said, "Although it is a different plot, the method is universal."

Zhou Lingwei had written scripts before and knew that the script was far from the novel, so she said: "The original author has never written a script, so she may lack the ability in this regard."

Django smiled and said, "Maybe there is a screenwriter team."

Zhou Lingwei agreed with this view, and placing the original author's name to attract original fans is a common method, and then said: "And, this drama is broadcast on CCTV's Golden Theater."

Django knew about this and said, "Only a few first-tier satellite TV stations can afford it."

"Three Lives Three Worlds Princess Weiyoung" costs 900 million yuan, which is more than 750 million yuan than "Langya Bang", but the latter has his bonus, so the price of a single episode is more expensive.

Zhou Lingwei smiled and said, "I have to watch this summer."

She added the pronunciation to the word "watch", which has a dual meaning, which refers to watching two good dramas and the ratings of these two dramas.
Chapter completed!