Chapter 468 God is God after all (2)
It is said that the Internet will sweep everything, and indeed, there will be no exception in the TV drama industry.
The TV series delivery channels have experienced the development process of only broadcasting on TV stations, starting on TV, then going to synchronizing on the Internet, then going to first on TV, and even broadcasting on the Internet only.
In the Internet era, TV viewers are rapidly migrating to the Internet. The Internet is the main battlefield for future dramas. Instead, TV stations have become "vulnerable groups". The entire industry is undergoing drastic changes. From the rules of the game, product appearance to the distribution of interests, everything is different from before.
This is because the digestive ability of the TV station is gradually weakening, and the strict selection and purchase of dramas are also harsh, and there are still various unspoken rules. Therefore, some TV series with poor quality or insufficient status have to reduce their value and choose to go online first and backstage first, but only online but not on the station.
For popular dramas, TV stations are still willing to spend a lot of money to buy their premiere rights to maintain their position.
Of course, video platforms also want to get the premiere rights or even the exclusive rights, but their income structure is complex. If they spend more than 1 billion to buy a drama, the risk is too great and they may lose money.
Therefore, for the two dramas such as "Langya Bang" and "Three Lives Three Worlds of the Princess Weiyoung", they both chose the "Zhentou" and "Penguin Video" that saved a little money.
However, early this morning, Luo Hao, president of Xigua Video, regretted it on the spot when he saw the data report received by his secretary.
One night, the number of new members reached 310,000. What does this mean? In June, the number of new members was not so many.
"Is it that awesome?"
Luo Hao found it incredible.
He believed that Django's drama could create such a miracle, but "Langya Bang" was aired last night. After the second episode, the reputation was not very good. Why did the people watching it increase instead of reducing the number of people after a day?
"Can these people watch this show so badly?"
Luo Hao was guessing randomly.
He also went to drink and socialize last night, and he didn't know what happened.
"Mr. Luo, this is the analysis report of the third and fourth episodes of "Langya Bang". At this time, the secretary knocked on the door and came in.
"Let's take a look." Luo Hao opened the folder and quickly flipped through it. After reading it, he sighed helplessly and said, "This Django is a good roller coaster!"
To be honest, he was really afraid of falling into Django's trap, so he showed them the three best-shot episodes to the movie party, and the other episodes were not of the quality.
Now, the hanging heart can finally be let go.
"Help me call the TV drama business manager here." Luo Hao said.
"Okay, Mr. Luo." The secretary responded.
After a while, the TV drama business manager entered the office.
"The popularity of "Langya Bang" is beyond my expectations. Now is a great opportunity to develop Vip members. Do you have any plans?" Luo Hao said to the two.
"The most effective way to stimulate consumption of ordinary members and non-members is to reduce the picture quality and increase the opening and advertising time in the film." The TV drama business manager said without hesitation.
On the current video platform, ordinary members and non-members need to watch a drama. The first thing they have to face is the opening, the 90-second advertisement in the film, and then they can only watch high-definition picture quality.
If you want to skip advertisements and see ultra-clear, 1080p, and HDR image quality, you must spend money to activate a Vip membership.
There are even those who set up advanced on-demand, which means that VIP users can unlock unplayed episodes in advance as long as they pay an additional fee.
To sum up, I don’t want to watch advertisements, spend money, want to see clear images, spend money, want to watch more episodes, spend money, and spend money. This is also the reason why video platforms are often called “unsighted”.
On this side, Luo Hao and the TV drama business manager are studying how to make more money. On the other side, the opening ceremony of "The Deer and the Cauldron: The Imperial City Battle" was held in Hengdian.
"Mr. Jiang, can you explain why Wei Xiaobao's wife doesn't use the original cast of "Xiaobao and Kangxi"?"
"Because each character in the movie version has its personality adjustments, we should choose a more suitable actor to play."
...
"Mr. Jiang, can you tell me what are the differences between the movie version and the TV version in the plot?"
"You will know when you go to the cinema."
...
"Dr. Jiang, will Shen Yang play Wei Xiaobao again cause aesthetic fatigue?"
"He is Wei Xiaobao, so how can he cause aesthetic fatigue?"
...
Django calmly answered media reporters' questions.
At the same time, this opening ceremony was broadcast live on Douyin.
However, netizens seem to be unsatisfied with these answers given by Django.
"Uh... Jianning without Qin Shiyue, Longer Gu Yao, and A Ke from Guan Yansi, don't want to see it."
"I don't understand. Wei Xiaobao, Oboi, Hai Dafu, Kangxi and other roles are used by the same actors. Why did you change the actors of several wives?"
"Also, compressing the plot of twenty or thirty episodes to a few hours will definitely be missing many details, which may lead to incoherence of the plot."
"Yes, how can we finish the show with Wei Xiaobao and Chen Jinnan, Hai Dafu, Kangxi, Oboi, and his wife?"
"Don't ruin such a good TV series."
"I feel that there is no need to adapt it into a movie. If it is not modified well, I will only ask for scolding."
...
In fact, the reason why netizens have these worries is because they like the drama "Xiaobao and Kangxi".
In fact, "drama-making" is no longer a new thing. Whether it is an IP novel adapted into a movie, a film and television drama, or today's film-making drama, or a drama-making drama, it is essentially a "adaptation" behavior.
As a touchstone that has been verified by the market, scripts originating from TV dramas not only have reputation and traffic, but also have sufficient exposure and popularity, which sounds like a natural result.
And from the perspective of film and television drama creation, compared with the filmization of novels, the difficulty of adapting TV dramas into movies is obviously much lower.
On the one hand, based on the structure of the TV series plot, the plot expansion of the movie has become more operable. On the other hand, the ratings of the TV series have also been tested in the market. Market feedback can be used as a prediction, which in a sense reduces the risks for the movie.
Furthermore, "The Deer and the Cauldron: The Imperial City Battle" was successful on Earth. At that time, the two "The Deer and the Cauldron" ranked third and fifth in the annual box office list respectively, with a total of more than 77 million Hong Kong dollars. It has been released in 1992 and is still regarded as a classic.
So, Django was not worried about whether the box office would be successful.
Chapter completed!