Chapter 555: Replica of Lin Yutang (please give me a vote)(2/2)
It turns out that Robert Gottleyb had the right bet.
The peak of the New Yorker magazine was in the 1960s and 1970s. After the end of World War II, the United States' international influence and economic and cultural strength were unique all over the world, and the magazine's sales once reached 1.5 million copies.
But after the 1980s, the sales of magazines have been declining.
In the past two years, under the leadership of Robert Gottlieb, the sales of the magazine have finally stabilized.
It is fixed at about one million copies per issue, but that's all, and there has never been a greater improvement.
In the first three issues of June, the average sales of "The New Yorker" stabilized at 963,000 copies.
In the last issue of "The Gift of Nature", "The New Yorker" sold 988,000 copies.
Don’t underestimate the sales gap of 25,000 copies. Most of the readers of "The New Yorker" subscribe to the annual subscription, which accounts for half of the magazine's sales.
The ups and downs of sales can only be seen during the annual renewal period, and there will be no major changes in normal times.
If you look at the remaining half of the sales volume as the base and look at the 25,000 copies increments, it will be quite considerable.
In recent years, the sales of "New Yorker" have remained at a very stable level, and the sales volume of each issue will not exceed 80,000 copies.
The sales growth of 25,000 copies is not a record achievement, and no one can prove that these increased sales are brought by "The Gift of Nature".
But this sales increase at least shows one thing, that is, the decision to open a column for Lin Chaoyang seems to be correct.
By the first week of July, the new issue of "New Yorker" magazine will be launched, and the second article "The Story of Staple Food" in the series of articles "A Bite of a Tongue" was published as scheduled.
Robert Gottlieb has been following the reader feedback and sales of this issue.
The column was just opened last week but it was still not visible. In the new week, readers' positive feedback on "China on the Bite of the Tongue" has become more and more.
This week, the sales of "New Yorker" rose by 19,000 again to 1 million copies. The last time the New Yorker magazine appeared in this sales was more than half a year ago.
Sales of journals rose for two consecutive periods, and happened to be after the publication of the series of articles "China on the Bite of the Tongue". Now everyone can be sure that this is the change brought about by the new column.
Seeing such a change, Robert Gottlieb's heart that had been hanging around him could finally be let go, and he even began to look forward to a bigger change.
Two articles in the series "China on the Bite of the Tongue" have only been published, but have not yet formed an influence.
As readers' praise and feedback become more and more popular, Robert Gottlieb is increasingly looking forward to the next performance of this column.
Before the third article "China on the Bite of the Tongue" was published, McGrath contacted Lin Chaoyang and first told Lin Chaoyang about the increase in the magazine's sales and some readers' feedback.
"It sounds really good news!" Lin Chaoyang said in a relaxed tone.
"Of course, now we are all looking forward to the performance of your column. Lin, how are you writing your manuscript?"
Before Lin Chaoyang left the United States, he handed over five manuscripts to the magazine. Now he is far away from the ocean. To be on the safe side, McGrath urged him to submit the manuscript two weeks in advance.
"Don't worry, I wrote two more articles after I came back. Or did I read them on the phone? Do you record them?"
Before the Internet was popular, it was a routine operation of many magazines. It was generally used when writers were not local and the situation was relatively urgent.
Cross-border telephones are expensive, and this way of communication is expensive.
The New Yorker magazine is not bad for this, but now McGrath still has manuscripts in hand, and the other is that there is a problem of accuracy in phone communication, so he chose international fax.
After sending two articles to "The New Yorker" by fax, Lin Chaoyang relaxed.
"The New Yorker" has a month's saving manuscript, and there is no need to worry about fundraising for floods. He plans to rest for a day or two before focusing on the creation of the new book.
In mid-July, "The Night Banquet of the Wealthy Family", which took half a month to shoot, was officially released. The premiere was as lively as the opening ceremony. In addition to the stars who supported the show, Comrade Zhou from the Xiangjiang Branch of Xin H Club also rarely attended the premiere.
Comrade Zhou came to the premiere today, on the one hand, to stand up for "The Rich Family Night Banquet", and the box office revenue of this movie will be donated to the mainland.
On the other hand, it also conveyed the gratitude of several leaders to Tao Yushu.
"Several leaders have heard about what you did in Xiangjiang by Lin and were deeply moved. I praised you as a hero of money and a true patriot!"
Comrade Zhou’s attitude today was very polite, and there was a bit of respect mixed with politeness.
His attitude is related to the high praise of Tao Yushu by several leaders, and also comes from his personal admiration for Tao Yushu.
From donating money to the Asian Games, to being the first to respond to Pudong development, to raising funds for the HD flood this time, Tao Yushu proved her noble patriotic sentiment with practical actions.
"Several leaders have been awarded, and I just did what I should do," Tao Yushu said in a modest tone.
After chatting for a while, Comrade Zhou asked Tao Yushu again: "Your Comrade Chaoyang is at home recently?"
"He's here, he just returned from the United States last month and has been busy with fundraising with me."
Comrade Zhou nodded, "Comrade Chaoyang also worked hard and made great contributions."
Tao Yushu knew that since Comrade Zhou mentioned Lin Chaoyang, there must be something wrong. She took the initiative to ask, "What's the matter?"
Comrade Zhou asked in a deep thought: "I heard that Comrade Chaoyang is very influential in the literary circle of Wandao."
As guessed in his heart, Comrade Zhou asked about the purpose of this, Tao Yushu replied: "His works are quite popular in Wandao, and their influence should be considered a little bit."
‘Comrade Yushu is modest. I had not taken office two years ago, but I also heard that the Wandao cultural community had aroused a big debate in order to invite Comrade Chaoyang to exchange.”
"That's the case."
Comrade Zhou continued: "There is such a situation now-----"
The movie begins as the two talk.
The story of "The Night Banquet of the Rich Family" is not surprising. It is a Hong Kong-style light comedy style that Hong Kong movies have always been good at, because it is polished more attentive than the later version and has a much higher quality.
But after all, it is a movie that only took half a month to make, and it is hard to call it a fine product.
Fortunately, the audience was very supportive. Such a movie is worth the price of just counting stars.
That night, it was already past nine o'clock in the morning when Tao Yushu returned home. She pulled Lin Chaoyang and said, "Today, Comrade Zhou went to the premiere and told me something."
Lin Chaoyang looked at her.
"You go to Wandao to exchange!"
Lin Chaoyang asked wonderingly, "What did you want me to go to Wan Island for so long?"
Tao Yushu then talked about what Comrade Zhou said.
After hearing this, Lin Chaoyang said, "It's okay to go to exchange, but I can't decide this. Isn't it possible to have such a big deal?"
Tao Yushu said meaningfully: "It didn't work before, it doesn't mean it's now."
Lin Chaoyang nodded in his heart.
In the next few days, news about the HD floods will still be spreading in Xiangjiang. The enthusiasm of citizens' fingers has increased. This enthusiasm is reflected in the box office of "The Night Banquet of the Wealthy Family".
As a movie born for disaster relief fundraising, the plot of "The Night Banquet of the Wealthy Family" is not very exciting, but it has achieved a box office of over one million on the first day of its release and a box office of HK$9.24 million in a week.
This result cannot be considered amazing, but it is definitely worthy of the hard performances of celebrities. It is expected to exceed HK$25 million according to the box office trend.
Lin Chaoyang has been writing novels with peace of mind in the past few days. His efficiency is quite good and he is expected to complete the manuscript within one month.
At this moment, Lin Chaoyang received a call from Lin Haiyin.
Lin Haiyin's tone on the phone was a little excited, saying that Lin Chaoyang could visit Wandao for a visit and exchange.
Lin Chaoyang, who had already figured out in his heart, asked her about the specific reason, but Lin Haiyin couldn't tell me one, two or three.
It is just said that a friend mentioned that Lin Chaoyang won the Newstat International Literature Award in the United States two days ago, saying that Lin Chaoyang is now famous in the United States. If she applies to the authorities for invitation to visit and exchange, she might succeed.
Lin Haiyin didn't take it seriously at first, but just asked tentatively, but unexpectedly, the News Bureau agreed happily.
"I didn't expect that you are famous overseas and have such benefits!" Lin Haiyin said happily on the phone.
It’s not that it works well when it’s famous overseas, but that it’s a big hand that works well when it comes to politics, Lin Chaoyang thought.
Lin Haiyin talked about Lin Chaoyang's column login to "The New Yorker". Because of his historical origins, Bay Island is very close to the United States, and so is the intellectual class.
The New Yorker magazine has also become a regular reading for many intellectual families, and this situation is not unique to Bay Island.
"The New Yorker" sold nearly one million copies per issue, but only 160,000 copies were digested locally in New York, two-thirds of the sales were spread across the United States, and the remaining sales came from overseas countries and regions, which shows the international influence of this magazine.
So Lin Haiyin learned that it was not new to Lin Chaoyang's column for "The New Yorker".
"Your fame and status in the United States now are probably better than Mr. Lin Yutang at that time!"
Lin Haiyin said again.
Lin Chaoyang quickly said a few humble words, and Lin Haiyin laughed loudly and said, "Don't be humble!"
Lin Haiyin compared Lin Chaoyang and Lin Yutang. After careful observation, they did have something in common.
In the past century, Chinese literature has had almost no major impact overseas, nor has it produced such a world-class literary master.
But there are still several writers with international reputation, among which Lin Yutang is at the forefront.
As early as the 1930s, Lin Yutang's "My Country and My People" was promoted to be published in the United States by his friend Pearl Buck, and it was continuously printed within four months, making it on the New York Times best-selling list.
Later, Lin Yutang wrote "The Art of Life" which tells the story of Western customs and Chinese life thoughts.
This book has a greater influence and has been at the top of the best-selling list for a year.
The hot sale of the two works has greatly increased Lin Yutang's reputation in the American literary circle and readership, and he once became a celebrity writer.
It not only won the favor of many publishing institutions, but also had many interactions with many celebrities in the New York cultural circle at that time.
Lin Chaoyang's works such as "The Death of Van Gogh" and "The World of Truman" were also introduced to the United States, with good sales and also topped the New York Times best-selling list.
In 1935, after his "My Country and My People" was published, Clifton Federman, editor-in-chief of the "Book Review" column of the "New Yorker", praised this work.
Chapter completed!