Tao Yumo glanced at his mother, pulled Zhao Li to her side, and whispered a few words in a low voice.

Soon, Zhao Li's cold and hard expression melted, revealing a look of hesitation.

"Think about it yourself, is that the reason?"

Zhao Lidu said nothing, and Tao Yucheng couldn't help but feel strange when he saw Tao Yumo's words change his wife's attitude.

"What did Yumo tell you?" he asked Zhao Li.

"Don't talk for now, I'll think about it."

Zhao Li ignored him and weighed the pros and cons by herself.

Tao Yucheng was even more curious and was about to ask Tao Yumo, but she didn't expect that she would go back to her room with a slim sleeve and ignore him.

Tao Yucheng had a Shanshan expression and approached Lin Chaoyang and asked, "Chaoyang, what did Yumo say to Zhao Li? Why did her attitude suddenly become different?"

"Of course I told her that Xiwen and Zhou Mei are good for her to combine together."

Lin Chaoyang didn't know what Tao Yumo said in detail, but this kind of thing was not difficult to guess.

"The benefits?" Tao Yucheng was puzzled. He was a rough man, but he didn't have such a delicate mind.

Lin Chaoyang had no choice but to say a few more words to him.

Zhao Li came from a small local bureaucratic family. From a secular perspective, the Tao family's family is higher.

She was a daughter-in-law for the Tao family, and she was not wronged, but she was not at ease.

If Tao Xiwen finds a girlfriend with a strong family background or even a taller girlfriend than the Tao family, she might have to face the situation in her first half of her life.

But Zhou Mei is different. She comes from a rural family. If she enters the Tao family in the future, then what Zhao Li said is what her mother-in-law said?

Although this matter is inconspicuous, it is an extremely important consideration for women.

"Hiss~"

Tao Yucheng grinned with a weird expression, "What about so many words? I really didn't see that. You are just a hand-off manager, and you can still see things so thoroughly?"

Lin Chaoyang said leisurely: "We are all hands-off managers, but we are different. I cook dumplings in a teapot, and I know what I know."

"Hey, call me a fool, right?"

"I didn't say that."

After a few more days, New Year's Day has passed.

The 20th century is coming to an end, and someone suddenly hyped up the prophecy of a French doctor named Nostradamus more than four hundred years ago:

"In July 1999, the sun, moon and nine planets in the sky will form the shape of a "cross".

The terrifying demon king descended from the sky, the Mongolian king reappeared, and the god of war dominated the world in the name of happiness——.”

The new century is about to enter, and it is unknown whether the end of the world will come, but the doomsday of traditional media is indeed coming. Xiangjiang, once the most developed place in Asia's newspaper industry, is the first to be affected.

The price reduction war in 1996 has brought Xiangjiang newspapers into an unprecedentedly fierce competition, and the final result is that there is no winner.

Even Apple Daily, which broke through the siege, did not make the ideal profit.

The industry thought that after experiencing this wave of big price cuts, the competition in the Xiangjiang newspaper industry has come to an end and a stable pattern has been formed.

But no one expected that on the occasion of New Year's Day in 1999, Tiantian Daily, a subsidiary of Mingpao Enterprise, suddenly announced that it would join Xiangjiang Metro to deliver newspapers to the public for free in the future.

That year, Apple Daily took the lead in launching a price reduction method, which made the newspaper industry in Xiangjiang dim and many newspapers suffer.

Everyone has not had a good life in recent years.

Now Tiantian Daily has announced the free delivery of newspapers. This is no longer a vicious competition, but it is about to explore the foundation of Xiangjiang newspaper industry.

As soon as the news came out, it immediately caused a huge wave of condemnation in the newspaper industry of Xiangjiang.

Many newspapers publicly criticized the decision of Mingpao companies and Tao Yushu, and the saliva from the outside world once flooded Mingpao companies.

Faced with external doubts and attacks, Mingpao Company did not fight back from beginning to end. It was not because of guilt, but because it was firmly sitting in Diaoyutai.

Regardless of how fierce the industry criticizes it, readers vote with their feet.

After experiencing the price reduction war in previous years, the sales of Tiantian Daily have dropped sharply from nearly 200,000 to 150,000.

Sales volume has been ups and downs in the past two years, and has fallen to 130,000 copies per issue.

After the announcement of free delivery, sales took off on site. In just one week, sales reached an astonishing 500,000 copies.

The sales volume is the highest in Xiangjiang Press.

Tiantian Daily has always followed the civilian route. Under its free impact, competitors with the same positioning, such as Apple Daily and Oriental Daily, have plummeted by 3^40% in just one week.

There are free ones, who can spend money to read newspapers?

Mingpao Enterprise's move hit several competitors directly, causing them to be angry while caught off guard.

But no matter how angry the anger is, the colleagues have no choice but to face such crazy competition.

They can't figure it out that although the sales of Tiantian Daily have dropped a little in the past two years, they still have sales of more than 100,000 copies per issue. In the past year, the turnover of just selling newspapers is HK$150 million.

Now that free is open, not only does this turnover be lost, but it will also lose money to pay for free newspapers. The more you give, the more you lose.

Newspapers need to make profits in just two ways, one is newspaper sales and the other is advertising.

Since Tiantian Daily chose free delivery, it must be to expand sales and drive the growth of advertising fees.

Only in this way can the losses be made up.

According to industry insiders' estimates, the best result of sales of competitors such as Apple Daily and Oriental Daily is also halved, and it may even be only 20% to 30%.

Other newspapers with different positioning and styles are less affected, from at least one or two percent to two or three percent.

The sales of Tiantian Daily are expected to exceed 1 million copies.

What is the concept of 1 million sales in a city with a population of 6 million? This is almost equivalent to a media coverage capability that only a TV station has a considerable scale.

Although the free strategy of Tiantian Daily has been implemented for less than ten days, the land of knowledge in the industry has already anticipated its terrifying influence in the future.

These people also see the cleverness of Ming Pao's "free strategy".

The low-end "Tiantian Daily" has been declining year by year in the past few years, and its financial responsibility to the group is very limited.

According to the financial report in March 1998, Tiantian Daily's net profit in the past year was only HK$35.72 million. Such a profit scale is really unprofitable for a newspaper that sells 130,000 to 140,000 copies per day.

The reason for this result is that the editorial and editing of Mingbao enterprises has always required relatively high printing quality and outstanding costs. On the other hand, it is squeezed by the two competitors, Oriental Daily and Apple Daily.

Now that you directly announce free, the profit loss is not large, and what you really need to bear is the losses caused by free newspaper gifts.

Even if the printing quality and layout quantity are reduced, Mingbao companies may have to bear more than 500 million losses a year.

This is 500 million!

But everything has two sides. If Tiantian Daily can really reach sales of millions, then its advertising revenue will definitely set a new record.

No one can say how many there are, because this situation has never happened in the history of Xiangjiang's newspaper industry.

But you can refer to the performance of Oriental Newspaper Group, because its newspaper positioning is similar to that of Tiantian Daily.

The sales of publications such as "Sun Horse Classic", "Oriental Daily", and "East Weekly" exceeded 1.5 million copies.

In 1997, Oriental Press Group's turnover was HK$1.865 billion, of which advertising revenue accounted for 38%, which is HK$700 million.

So theoretically, after Tiantian Daily implements the free strategy, it is possible to rely on advertising to recover money or even generate income, but this is a theoretical situation after all.

If you want to increase the scale of advertising revenue, you have to spend money first. 500 million yuan a year. No boss in the Xiangjiang newspaper industry has such courage!

Otherwise, the 1995 newspaper price reduction war would not have stopped.

Mingpao Enterprise's move can be said to have forced several competitors to a dead end, and it is no wonder they jumped.

Chaiwan, Ming Pao Industrial Center.

Since 1992, it has been 6 years since Mingpao’s company moved here. In the past six years, the number of employees of Mingpao’s company has increased by 40%, most of which have increased in the past two years, and are employees of Asia Pacific News.

Most people within Mingpao company did not expect that this small company, which has been incurring losses since its establishment, has emerged in the past two years with the booming development of the Internet industry.

It was successfully listed on the Nasdaq US stock market this year, with a market value of US$2.5 billion, which is not much higher than that of Mingbao Enterprise, the parent company.

In the new week, Tao Yushu came to Mingpao Industrial Center to listen to work reports. Her focus was naturally on the sales of Tiantian Daily.

620,000 copies!

The free policy has been implemented in the second week, and the sales of Tiantian Daily are still soaring, and there is no sign of slowing down at the moment.

Tao Yushu was very satisfied with this. After paying attention to the sales impact of several competitors, she asked about "Tiantian Daily" again.

The impact of free of charge on several newspapers and magazines under the group.

"In the past two years, we have gradually shrunk our front lines, and several newspapers with similar positions may be sold or closed. The sales of Ming Pao have now dropped by 3,000 copies, which has basically no major impact."

After hearing this news, Tao Yushu was completely relieved.

At the beginning, she made great determination to plan the free policy, not only to convince herself, but also to shareholders and executives.

Now, this move should be the right one.

Striking down on competitors is just a matter of leading the way. The reason why she did this is ultimately because of the transformation of the group.

The 20th century is about to pass, and words like the end of the world are of course nonsense, but the decline of paper media is already visible to the naked eye.
To be continued...