Chapter 1538 Twitter does not need to make money
As soon as Twitter was launched, it was like a fierce storm, sweeping the world. In the eyes of any businessman or anyone who understands business, he would realize that this is a huge gold mine, and in William's eyes, the same is true for William. However, Li Mu said that his future interest space for Twitter is no longer important to him, which made William a little uncomprehensible.
Normally, who would give up the opportunity to make money? It was like an oil tycoon would not be willing to give up any oil well.
However, Li Mu was indeed not prepared to turn Twitter into an oil well.
He could have guessed the popularity of Twitter in his previous life, whether it was Western Twitter or Chinese Weibo, after his debut, it immediately set off a new wave of the Internet, and netizens' enthusiasm is no less than now.
When Weibo was the most popular, the wave of netizens gave all the time they could squeeze out online every day, and even squeezed out fragmented time such as going to the toilet, taking buses, resting, and being lazy during work. This shows how attractive this product model was to users in the first few years of its birth.
These two products were already popular in the last life. If Li Mu made this product in this life, the popularity would naturally increase further. So Li Mu knew from the time he was preparing to do Twitter that this thing would definitely be popular all over the world.
But unfortunately, the Internet developed in 2013. After 2014, both Twitter and Weibo began to decline. User loss became more and more serious, the platform's activity became less and less, and the platform's profit model was slow to start.
This aspect is affected by more product models of mobile Internet, such as Twitter is suppressed by Facebook, Ins and whatsapp; for example, Weibo is attacked by WeChat official accounts and Toutiao;
However, on the other hand, the main reason is that these two products are making their own path narrower and narrower.
After these two products started, they both faced the problem of how to monetize, especially Weibo. After one or two years of development, they fully opened their advertising business. Moreover, the advertising business uses almost everything to make money. Although such crazy monetization has increased revenue, it has also pulled down a lot of user experience.
When Weibo is purest, all the waterfall content users see is their favorite and follow it themselves. However, when Weibo is the craziest, 7.80% of the waterfall content users see is a variety of advertisements, including hard advertising of products, websites, games and other apps, as well as various soft advertising, as well as spam messages forwarded with prizes.
The more spam messages, the greater the time and energy the user is wasted, and over time, the loyalty of the user will become lower and lower.
In Li Mu's opinion, the later Weibo was almost entirely supported by celebrity gossip. Every time a big scandal broke out in front-line stars, it was the moment when Weibo traffic rose. When the attention of the incident dropped, Weibo traffic would drop on a large scale, and users could not see good content on Weibo. So products like Toutiao stole the chicken from content from the entry point.
Li Mu doesn't want Twitter and Weibo to become slaves of money in his own hands, paying for advertisements, paying for hot searches, and paying for fans. This kind of monetization method that does everything will never appear on his own Twitter.
For Li Mu, Twitter itself is not for making money. Except for Li Mu who can operate Twitter, no other team can operate Twitter, which is completely different from the Twitter founding team and Weibo team in the world.
The reason is very simple. The founding team of Twitter treated it as a capital project in order to achieve financial freedom on this project;
The burden that the Weibo team had originally shouldered was to use Weibo to pull up Sina, which had already fallen to grandma's house;
Therefore, both teams have a heavy burden on reality.
However, Li Mu did not have such a burden. He had already begun his own industrial upgrading before his other entrepreneurs and many steps ahead of his peers.
The so-called industrial upgrading means that Li Mu no longer needs all his business to bring profits to himself, and every penny he invests to bring income to himself, which is very different from entrepreneurs at this stage.
Other entrepreneurs are like farmers who are still on the poverty line. Of course, Li Mu has no intention of discriminating against poor farmers, but just uses this level as an example.
Entrepreneurs who are still on the poverty line must consider profit margins for every penny spent or every business they expand, and this alone has put them in heavy shackles.
For example, buying a chicken is to make profits by laying eggs from the chicken; buying a lamb is to raise the lamb and sell it to generate profits by selling it; buying a sow is to breed piglets to create profits. If you have money to buy bricks and cement, it will only be used to expand pigpens, sheep pens and chicken coops. You will never build a bathroom for yourself. Finally, you have the opportunity to buy a car, and you must buy a Wuling Hongguang that can make money.
However, Li Mu is now a prolific class and he doesn't have to pay too much attention to money like a junior entrepreneur.
He can raise a pet dog with high expenses purely for his hobby, or he can buy a Rolls-Royce worth millions in order to show his identity and pick up girls. Even if this Rolls-Royce requires hundreds of thousands of yuan to be maintained every year, he cannot make a penny back.
Twitter is such a luxury car for Li Mu.
Li Mu has some ways to make money, so there is no need to drive a Rolls-Royce to Didi, and he will not hang his Rolls-Royce to a wedding company to make money, otherwise he will feel that he will lose money.
This is the biggest difference between Li Mu and other Internet entrepreneurs at this stage.
At this stage, the overall ecology of yy can be very profitable, and there is still a greater profit margin in the future. In this case, Li Mu must make rational choices, which money should be made, which money should not be made or should not be made, and sacrifice some of the interests to gain other pursuits. Twitter is the most suitable product for other pursuits.
Twitter doesn't need to make money. Li Mu wants to use the purest and best twitter to add bricks and tiles to the entire yy ecosystem and make the yy ecosystem more stable and stronger as a whole. Even if it doesn't make a penny, it's worth it.
Moreover, if Twitter and Weibo do not become slaves to money, things like Toutiao or WeChat public accounts will basically not have a developmental soil.
William couldn't understand Li Mu's thinking logic, but he always felt that Li Mu's temperament was faintly transcendent.
Thinking of Li Mu's current value, William probably understood it in his heart.
When he thought that he had just expressed his respect to Li Mu yesterday, he got Li Mu named @ on Twitter and gained the attention of millions of fans. William felt that it was necessary to maintain a good relationship with Li Mu. This person's influence in the world public has surpassed that of any wealthy man in Europe, or even a member of the royal family.
...
In order to prevent Li Mu from feeling irresistible to him and the goldberg family, Wendy Gaobo personally went to the banquet hall and invited Anne Hathaway, who was dining with his assistant.
Anne Hathaway felt a lot of grievances, but when she heard that Li Mu invited her to have a meal with Prince William, her mood was immediately greatly relieved.
She can be ignored by the goldberg family, despised or even deliberately excluded. As long as Li Mu does not regard herself as an optional person, it seems that Li Mu can at least think of herself, which is already very gratifying for her.
Follow Wendy to the restaurant where Li Mu is. When she saw Anne Hathaway coming in, Li Mu stood up gentlemanly, greeted her with a smile, and helped her pull out the chair beside her, and said with a smile: "Anne, come and sit down."
Li Mu's move to get up and pull the dining chair for her attracted the attention of everyone in the restaurant. Even Prince William was a little surprised. When he came in just now, Li Mu didn't get up to say hello to him. When Anne Hathaway came, Li Mu actually took the initiative to pull the dining chair for her. Although this is a gentleman's action, it can be seen that in Li Mu's eyes, Anne Hathaway has a certain status.
Anne Hathaway herself was a little nervous and nodded quickly and thanked Li Mu.
Li Mu introduced to her: "Anne, this is Prince William, William, this is my good friend, a Hollywood first-line actor, Anne Hathaway."
William immediately stood up and kissed Anne Hathaway's back of his hand very gentlemanly, praising: "Miss Anne is so beautiful, I'm glad to meet you."
Anne Hathaway hurriedly gritted the bullet and politely said a few words, then sat down next to Li Mu. After sitting down, her originally nervous and nervous mood eased a lot.
Only then did Li Mu say to Wendy who came with him: "Miss Wendy, are you sure you don't sit down and have something together?"
Wendy Gaobo knew that he could not agree, so he waved his hand and said with a smile: "Mr. Li, Prince William and Miss Anne, you three have a good breakfast, so I won't bother you anymore. There are still some things waiting for me to do."
Li Mu nodded and smiled, "Since you have something to do, then you can do it first. If you have the chance, we will sit together."
After Wendy said goodbye to the three of them, she immediately went back to her room. Although she couldn't have breakfast with Li Mu, the photo in the camera was also a big gain, because the photo was taken by Li Mu with the camera, and she was sitting next to him. The two of them had a natural relaxed expression and were somewhat intimate.
After returning to his room, Wendy turned on the computer and found that her Twitter had added more than 20,000 fans and more than 3,000 comments. She was immediately excited. When she clicked to view the comments, she found that most of the netizens were expressing their envy for him. The reason for her envy was that she had the opportunity to take a photo with Li Mu.
Wendy then imported the photo from the camera to the computer and uploaded the photo she just took to twitter, with the caption: "Mr. Li Mu just taught me a new way to take photos. I have never tried taking selfies from an angle diagonally above, but it seems that the feeling of this angle is really special. I really like this photo!"
Chapter completed!