Chapter 1707 Cooperation in the field of automobiles
Li Mu's efforts have made traveling to China the most popular choice for international tourism.
Since the popularity of panda bears around the world, the number of overseas tourists traveling to China has increased by more than 200% compared with the same period last year. In addition, the entry and exit management department even speculated that in the near future, the number of overseas tourists traveling to China will double on the existing basis.
The reason why I am so confident is that there are so many tourists applying for a Chinese tourist visa now, and embassies around the world receive several times more visa applications than before.
For overseas tourists, if you want to travel to China, applying for a visa is the first step. They may not be ready for travel yet, or they may not have planned their travel time and route yet, but they already have this idea, so they all want to apply for a visa first.
The embassy has been relaxing and accelerating the approval of tourist visas, not only because these overseas tourists can bring huge income to the domestic tourism industry, but also because these overseas tourists can correct overseas's inherent understanding of China and convey the scenery and culture of China to overseas.
In the UK, the Windsor family is also actively promoting cooperation with Makino Technology.
Although the Windsor family did not rule, it still had a strong influence in the UK. Moreover, the Windsor family's own industries are also spread across all walks of life. In Europe, it can be said that it is one of the strongest families in general, so it immediately began to help Li Mu and the tourism resources needed in the UK.
Davidson Gao Bo, the current manager of the G family who had a certain relationship with Li Mu, also received a message that Li Mu wanted to open up European exports. He immediately called Li Mu and brought good news to Li Mu.
Davidson told Li Mu: "Mr. Li, our G family has shares in several European airlines. If necessary, I can match these airlines to cooperate in depth with Makino Technology and deeply cooperate with Makino Technology's future European travel routes to China."
Li Mu said in surprise: "I am so grateful to Mr. Gao Bai. I didn't expect that your family business is so extensive. Not only are there banks, finance and investment banking industries, but also airlines."
Davidson smiled and said, "Actually, the situation in Europe is different from that in North America and China. North America and China have many new industries, new rich people, especially Internet rich people like Mr. Li. However, in Europe, the overall situation is still supported by old-money, and most of the funds are in traditional industries such as finance, industry, and energy. These traditional industries are also industries that our families have been deeply rooted in."
As he said that, Davidson said again: "Actually, we also have some shares in Daimler. This time, you contacted Mr. Li, and there is still a small thing I want to cooperate with you."
Li Mu asked curiously: "Is Daimler the parent company of Mercedes-Benz?"
"Yes," said Davidson. "Daimler has several car brands, and Mercedes-Benz is one of them."
Li Mu asked again: "Then what do you want to cooperate with me?"
Davidson smiled and said, "Daimler has been promoting a sub-brand since 1998. This brand China may not have been launched yet. It is called smart. It is a small car brand that Mercedes-Benz and Svorch collaborated earlier. It specializes in the production of ultra-micro cars. I wonder if you have heard of Mr. Li?"
"Smart?" Li Mu frowned. Of course he had heard of the smart under Mercedes-Benz. Not only did he hear about it, he also drove this car in his previous life.
To be honest, the smart car is not suitable for a man like Li Mu. It’s fine if the car is very small, the power is average, and it can’t run very fast. It’s not very noise when driving. The driving experience is not worth more than 100,000 yuan, but winning depends on the brand, shape and super micro concepts.
When driving a smart, you don’t have to worry about parking. It’s fine if you can park the three-banger. It’s much more convenient to drive it in a big city than driving a big car. In addition, it’s also very convenient to plug and have low fuel consumption, so it still has some unique advantages.
So Li Mu asked, "I know smart, but what kind of cooperation do you want to use smart to cooperate with us?"
Davidson smiled and said, "I am also entrusted by someone. Did you authorize the image of panda bear to BMW to use? BMW just launched the concept map yesterday. In the next month or two, a limited edition panda bear mini-cooper will be launched. The front face of the car is full of panda bear shapes and lace. As soon as this concept map came out, European dealers received many intention orders. It is expected that the sales in the future will be very good. Smart and mini are both on the small car route, which is very suitable for cartoon styles. So I also hope to get the authorization of panda bear and release a limited edition panda bear smart."
Li Mu smiled and said, "You still need to call this little thing to communicate in person? I will arrange for the marketing department to send the authorization letter to smart."
Davidson smiled and said, "That's great. Thank you Mr. Lee. Smart has always wanted to find a suitable opportunity to launch it. It seems that this good opportunity has come."
"You're welcome." Li Mu smiled and said, "For us, this is a simple task."
As he said that, Li Mu suddenly thought that he had to lay out the production line in advance before Tesla could mass production, so he asked Davidson: "By the way, Davidson, if I want to acquire an automobile manufacturing company, do you have any good recommendations?"
"Auto company?" Davidson asked in surprise: "Mr. Li wants to get involved in the automobile industry?"
Li Mu smiled and said, "I want to come in and try the waters."
Davidson asked: "I wonder what types of cars are you more interested in? Do you want to buy a supercar brand to play with?"
Li Mu said: "No, no, no, I'm not interested in supercars. Just ordinary civilian cars, such as ordinary cars, luxury cars, or suvs."
Davidson thought for a while and said, "There are two car brands in the UK, one is called Jaguar and the other is called Land Rover. I wonder if Mr. Li has heard of it?"
Li Mu nodded: "I heard that, which company is the hands of these two brands?"
Davidson said: "In Ford's hands, and it's not very good."
As he said, Devinson said again: "Ford acquired Jaguar more than ten years ago, and bought Land Rover from BMW four years ago, and then integrated the two brands together. However, the overall performance is rather bad. Jaguar Land Rover is now one of the few burdens in Ford's hands. Ford has the intention to take action, but there seems to be no interested buyers in the industry. Everyone thinks that these two brands are difficult to do."
Li Mu frowned.
Jaguar Land Rover sold well in China in his previous life, but Jaguar was a little inferior, but Land Rover was really amazing. The movie "Snail House" made Land Rover popular in China and was out of control.
However, what seems to be more miserable for Ford is that they sold Jaguar Land Rover to the Indian Tata before the Land Rover fire.
This operation is very sensual, which means you cut your losses at the lowest point, and then let Tata buy it and then soar.
If you have the opportunity to buy Jaguar Land Rover now, it will be a very cost-effective thing.
Although Li Mu doesn't know the specific content of automobile manufacturing, he talked to Elon Musk that Tesla has several general large-level technologies with traditional gasoline cars, and the chassis is the most important one.
To put it bluntly, the chassis is a set of platforms, which is a complete set of solutions from wheelbase to engine transmission layout, to suspension, to training, to various electronic control systems, stability systems, etc.
Even if Tesla is a pure electric car, it is inseparable from a set of mature and reliable chassis technology. In addition to the earliest roadster, Tesla's chassis technology obtained from Lotus, the subsequent main models, from model-s, to SUV models X and then to cheap 3, are all based on the platform developed by itself.
If there is a ready-made traditional gasoline vehicle platform, Tesla's research and development and production will be easier.
For example, to use the platform that produces XJ to produce Tesla's model-s, you only need to lighten the chassis on the basis of XJ, lay the battery compartment in it, and then replace the engine, transmission and transmission components. The remaining front and rear suspension is retained by the electronic control system. A medium and large luxury Tesla is basically ready.
Jaguar also has a sports car with the model XKR. Building a roadster based on this platform may not be worse than Lotus' territory.
As for Land Rover, the future Suv and hard-core off-road vehicles are popular, this brand will make money in its hands. Even if it cannot be used to produce pure electric hard-core off-road with Tesla, at least it can be used to make money.
What's more, buying Jaguar Land Rover now should be the absolute lowest price.
After Ford entered 2000, his business was in a mess and his losses became increasingly serious. In the next few years, he was gradually selling his own industries. Jaguar Land Rover sold it to Indian Tata, while Volvo sold it to domestic Jili...
Oh, right, Volvo!.
If you want to say that you are mixed with Tesla, Volvo is actually more suitable than Jaguar Land Rover!
Volvo's models are more comprehensive, from small cars to large cars, luxury cars, and then to SUVs, with a complete product line. Although it is a bit ugly, it is indeed very good at safety.
Volvo now has three main models: S-Series, V-Series, and XC-Series. The s40, 60, and 80 have a complete range of subdivided products, and the xc6 and 90 also cover the medium-sized SV and large SV. Moreover, the XC series is not a hard-core off-road model, so the concept of model-x can be ported to the xc series.
More importantly, Volvo has many patented technologies in the field of safety. These are packaged together and integrated into Tesla, which can save a lot of basic work for Tesla's future autonomous driving.
In simplest way, semi-automatic driving can be achieved by using an adaptive cruise, pre-collision system, pedestrian protection system and lane departure system. Based on this system, adding more intelligent navigation, safety and identification functions can basically touch the threshold of autonomous driving.
If you take down Volvo, Tesla will be too worried in the future. You can directly build your own product system and technical barriers based on Volvo.
Moreover, Tesla can feed its technology back to Volvo, Jaguar and Land Rover.
For example, Tesla can use its own intelligent driving functions to improve the intelligence of these three brands of models, and can also help these three brands of models expand hybrid power based on Tesla's own motor and battery technology.
Put a low-power motor, a small-capacity battery pack, a mains charging module, and an energy recovery module into the oil EMU at any time, and then do overall adjustment, which becomes a plug-in hybrid vehicle.
When a smaller motor, a smaller capacity battery pack, a car charging module, and an energy recovery module are stuffed into it, it becomes an ordinary hybrid car.
Chapter completed!