Bill Ford Jr. has been a little nervous.

As the head of the Ford family, he is actually a player who has seen the world and experienced great storms, but when he thinks of meeting Li Mu, the richest man in the world, he feels a little guilty.

The current total market value of the Ford family is only 20 to 30 billion US dollars, and a large part of it is owned by shareholders and other shareholders. The actual shares that the entire Ford family can control are less than half. Moreover, the old money has a very big problem, which is that there are too many descendants.

This kind of family is generally rich for four or five generations. From the second generation, the direct descendants have increased by a factor of magnitude, four have changed to sixteen, and sixty-four have changed to sixteen. After four generations, the number of direct descendants has gone to a hundred. This is not their spouse. To this day, the number of direct relatives of the Ford family has become so large that even Bill Ford himself cannot recognize him.

Although such a family has reached this point today, it is still brilliant, but it is also very difficult for them.

I think it was really a top-notch family back then. What about now? The world is developing too fast and future generations are not strong enough. Ford's industry not only failed to move forward, but also retreated.

The absolute value is already shrinking, but the number of people who share the pie is growing. Up to now, hundreds of Ford family members are hungry like blood-sucking bugs every day. A considerable part of the industry's dividends and profits are directly added to the family trust funds, and then distributed to these descendants. Such a family does not have the pomp and courage of the top big families, but it has a bit of a down-and-out aristocratic flavor.

A family with a total asset of over 10 billion US dollars but a per capita of less than 100 million US dollars is understandable when facing a rich man with a net worth of over 100 billion US dollars.

Bill Ford Jr. even felt that it would be really good if he could take this opportunity to hold Li Mu's thigh.

The best result is that Li Mu did not acquire these three brands he owned, but acquired them.

Acquisition is to buy things only for money, and mergers and acquisitions are mergers and acquisitions, bringing the acquired party to its own large system.

Bill Ford Jr. feels that even if the three brands are valued at $7 billion, Ford will only relieve some pressure. After all, Ford paid far more than $7 billion when he acquired them. In the years since the acquisition, there have been countless losses in investment and losses.

Therefore, the best result is that Makino Technology can acquire these three brands without having to add more shares to Ford, so that Ford will really win in the future.

Makino Technology has not yet been listed, and the current valuation given by the capital market is above 200 billion US dollars, or even more. If you wait for Google to go public and then ipo itself, it will really be a big hit.

At this stage, if we can switch from Li Mu to Muye Technology's shares, it will be much better for the Ford family than selling them in cash.

...

In the afternoon, Li Mu took Li Ziwei, Chen Ze, and Elon Musk's team to Ford headquarters.

Elon Musk has talked with Ford for several rounds here, and the price has been discussed from 7 billion to 6.3 billion. Li Mu asked him to negotiate at a price of about 5 billion US dollars, but Ford refused very simply.

In fact, for Li Mu, 5 billion US dollars seems a bit low, but in fact it is very interesting. Which of these three brands is not heavily in debt? Which one is not losing money for years? The three brands together lose several hundred million a year. Ford itself will feel uncomfortable if they lose more than a few years.

Once the losses begin, it is really difficult to turn losses into profits. In just these three brands, it can be said that Ford won by himself.

Jaguar has always been the case. Land Rover has been in glorious for some years, and half of the credit is Aurora, and the other half is Song Siming of "The House". If Land Rover was still in the hands of Ford, he could develop Aurora and let Ford see hope, let alone 5 billion, 7 billion Ford would not be willing to sell it in a package;

As for Volvo, it is even more hilarious. If this brand was not acquired by the Chinese brand, and the Chinese people injected feelings into this brand under various publicity and offensives, just because of its Buddhist routine, if it could win, Li Mu would be willing to eat four tires.

When Volvo was Buddhist, there were few legends on the market, but since it became half a Chinese brand, the legends about Volvo have suddenly become overwhelming.

I believe that every Chinese citizen who knows a little bit about cars has heard of a legend about Volvo. Someone swears that his second brother's third uncle's cousin, the cousin of his second brother's distant nephew, drove a Volvo, the car was scrapped, and the airbag was completely exploded, but there was nothing to do.

Some people also said that his boss's brother-in-law drove a Volvo down the mountain. If it weren't for the Volvo, he would have died long ago, so he would have recognized Volvo and bought only Volvo for a car.

So Volvo turned losses into profits at Gilli's hands. Everyone thought Ford had lost money, but it was not. Giving Ford a chance to do it again, he might not be able to turn Volvo into profits.

Ford is also the most famous car brand in the United States. The three brands of Jaguar Land Rover Volvo sold in the United States in a mess. It can be seen that even his own compatriots don’t give Ford a face. It is difficult for Ford to do these three brands.

Therefore, if Ford doesn't sell $5 billion this year, he will have to spend at least $300 million to these three brands next year, spending 300 million to 500 million. The price you sell will definitely not be higher than 5 billion. Maybe it will have to fall a little further.

...

When Li Mu met Bill Ford, Bill Ford shook hands with Li Mu happily and said in a less fluent Chinese: "Hello, Mr. Li, I have long admired my name!"

Li Mu gave him a smile and said lightly: "Mr. Ford, don't be so polite."

After saying that, Li Mu sat down opposite Bill Ford Jr.

Bill Ford, little, sat on the other side of the negotiating table and said with a smile to Li Mu: "Mr. Li is such a long journey to come here, it is a great honor for Ford Group."

Li Mu smiled and said, "Actually, I'm here too. You know, Google is about to go public. Larry Page insisted on asking me to go to New York to ring the bell with him. I couldn't help but feel good, so I came here."

As he said, Li Mu said again: "Actually, I really don't want to do a billion dollar business by myself, but this time I came to the United States, so I came to meet you. My time may not be that good. Whether or not I will be in Dearborn tomorrow will be unknown, so if I leave halfway, please don't be surprised and continue to talk to Elon Musk."

Bill Ford's face was a little bit uneasy. He wanted to express in a vague way that Li Mu must attach great importance to this acquisition, but he didn't expect Li Mu to say that he was just coming over to take a look.

However, Li Mu was not very suspicious about Bill Ford, because Google is indeed going to ring the bell and go public soon, and the capital circle is discussing this matter very enthusiastically.

Bill Ford, the little one, thinks that Li Mu has a somewhat alternative aura. A general big man has a strong aura, which will make the other party feel a sense of pressure. However, Li Mu not only has his own aura, but also seems to have a halo that weakens other people's aura.

When a person worth hundreds of billions of dollars speaks about the billions of dollars of business and does not do anything to do with him, Bill Ford Jr. has no way to do anything about him.

After calming down his mind, Bill Ford asked Li Mu: "Mr. Li, as far as I know, Muye Technology has never been involved in any automobile industry. Why did it suddenly acquire three world-class automobile brands?"

Li Mu smiled and said, "Mr. Ford, there are two problems. First, these three brands are not world-class. Judging from the current situation, they are considered second-rate at most; second, I want to acquire these three brands, which actually has little to do with Muye Technology."

As he said that, Li Mu asked him: "Have you ever heard of CSC Club? The full name is china supercar club."

"Of course." Fu Te nodded and said, "This is Mr. Li's club, I have heard of it."

The reputation of the CSC club is indeed very high. This is not only because the club members are children of wealthy families, but more importantly, the club has a very strong cohesion. Li Mu can raise tens of billions of yuan in this club, which is simply terrible.

Some anecdotes about the CSC club have been reported on Wall Street.

Li Mu said: "I built a racing stadium in China and worked for a while. It didn't feel very interesting. It just so happened that China has no more outstanding car brands, so I wanted to buy a few ready-made ones directly, go back and integrate them, build a domestic brand, produce a few awesome models, and tinker with a few racing cars. While doing the competition, it can also be considered a contribution to the Chinese automobile industry."

What Li Mu said was completely the truth. He took back several brands, integrated technology, and then gathered the strengths of the three companies, plus Tesla's unique technology to create a Chinese independent car brand that can carry the big picture, and then produced some popular models that can be sold around the world. By the way, he could participate in some rally, RV racing, etc.

In fact, Li Mu has already planned the future in detail, and in his opinion, the chance of success is very high, and he will definitely have the opportunity to revitalize the national automobile industry. But when he said this, Bill Ford, little, was heard by him, and he shook his head in his heart.

He believed in Li Mu's original intention, but he didn't believe that Li Mu could do it well.

He thinks Li Mu really lacks understanding of the automotive industry. Do you really think that a little advanced technology can make a brand bigger? Stop making trouble. Ford has a lot of high-end technologies that can be used. What do you think is now?

The automobile industry is actually a very large wooden barrel, and its technical level is just one of the sections that make up the wooden barrel. What remains are the organization and coordination capabilities of global procurement, the optimization capabilities of production lines, the design capabilities of models, global marketing capabilities, quality control capabilities, after-sales capabilities, public relations capabilities, financial strength, etc.

With so many abilities, Jaguar, Land Rover, and Volvo are only at the upper level of technical level. Which one of the rest is not at the end of the crane among the world brands? Just because you, Li Mu, and the technical level of these three brands, do you want to revitalize the Chinese automobile industry? I'm afraid you will lose your life...
Chapter completed!