Li Mu hurried to Taobao.com. About 80% of the employees had already had a vacation and were mostly technical personnel to ensure that Taobao was visiting and placing orders during the entire National Day holiday. .

Master Lei and Senior Brother Liu are both workaholics. Their investment in work is no less than that of Li Mu. Therefore, the first day of the National Day holiday is the same as that of normal working days, and they have not relaxed at all. It is precisely because of their high seriousness and responsibility for their work that they know everything about Letao.

When Li Mu came to the company, the two immediately plunged into Li Mu's office together. After the two of them made the situation clear in more than ten minutes, Li Mu frowned.

The situation is indeed a bit of nowhere to start. The sellers of 2 are originally countless sellers across the country. To put it bluntly, the owner of each online store is an ordinary individual user. As a company, Taobao's communication and interaction with these individual users are very unequal. It seems that the platform is in an absolute dominant position, but Li Mu knows in his heart that when he really operates, the platform cannot be too tough, otherwise it will be very easy to cause resistance in the hearts of users.

Therefore, this first negates a solution: you must not forcefully restrict Taobao sellers from operating across platforms. What the platform wants to create a good atmosphere of free operation for these individual sellers. Once the platform implements power-oriented power on the basis of free operation, it will definitely be rejected by users. If Li Mu is willing to let the platform show its power in order to combat counterfeiting, this situation cannot be handled with force no matter what.

What's more, individual sellers are free individuals. It's useless to explicitly restrict him from opening a store in Letao. If he changes the name of the online store, he can still open a prosperous Letao. Such things cannot be restricted by regulations.

The only thing that Li Mu was happy about was that Master Lei and Senior Brother Liu had the same view on this point as himself. No one was willing to ruin his platform atmosphere and break the balance between the platform and the seller because of a little threat from Letao.

But the problem arises again.

Letao's conditions are indeed very generous for these small and medium-sized sellers who open online stores at no cost. If there is no restriction, then in the future, a large number of Taobao sellers will definitely open stores on Letao at the same time. If they try to lure users from Taobao to Letao to place an order, it is likely to lay a huge time bomb on Taobao.

The three of them didn't have a good idea for a while.

Senior Brother Liu frowned and said worriedly: "Letao is obviously the last try. If they seize the opportunity to gain a foothold, they may make them find a way out. Now we feel that we have the energy and have no place to use it, just like hitting cotton with a heavy punch, which is too hot!"

Master Lei smacked his lips and said, "I think the most important thing is that if Letao revitalizes the situation at this point, the situation we set for them will probably be useless."

One sentence awakens the dreamer.

Li Mu suddenly woke up and blurted out: "Yes! Our ultimate goal is to block Letao in all aspects, leaving only the path of fakes for them to go. If they revitalize the entire 2 this time, all layouts will lose their meaning."

Li Mu knew very well that if he wanted to kill Letao by relying on the e-commerce counterfeiting legislation, he had to force Letao to sell fakes. He had to let the platform know that fakes were selling fakes and even actively encouraged the selling of fakes. Otherwise, in order to get out, he would go back to the old path of Taobao. Even if the counterfeiting legislation was legislated, he would only make rectifications, which would not hurt the root cause.

The three of them exchanged glances with each other, and no one had a better way.

Master Lei sighed and said, "We have tens of thousands of individual sellers, and it is too difficult to control them."

Senior Brother Liu said: "Or else we will fight the subsidy war like Letao. Wouldn't he subsidize 5%? We subsidize 8% or even 10%."

"It's meaningless." Li Mu waved his hand immediately: "The subsidy is only one aspect. If we take out a higher subsidy than him, we can only ensure that our sellers do not poach our users, but they cannot prevent our sellers from opening a store in Letao. The sellers have no obligation to operate on just one platform."

If everyone is competing with money-burning subsidies to users, then Li Mu is willing to lead this rhythm, just like the money-burning battle between Didi and Kuaidi. After all, for any product, users are the most critical, and users are exclusive. The reason why Didi and Kuaidi keeps burning money is because no one dares to relax. Once any party relaxes and cannot keep up with it, users will all flock to the competitor's products.

However, if you compete in spending money to subsidize sellers, Li Mu thinks it is meaningless, because the seller is always pursuing the best interests, just like the taxi drivers who took orders at Didi and Kuaidi at the time, so they are not exclusive at all. When the two companies are spending money crazy, most taxi drivers use Didi and Kuaidi to accept orders at the same time. In this case, competing for subsidies to subsidize drivers will not have any effect.

Li Mu held his chin, thought for a long time, and said, "I think what we need to do now is to bring the focus of competition back to the user from the seller."

The two looked at Li Mu: "How do you say this?"

Li Mu said: "It's very simple. First of all, we should not think about how to stop sellers from opening a store in Letao, but let our sellers realize the huge user traffic and huge profit margins of Taobao, so that they can understand the importance of platform users and the importance of platform credit. To put it bluntly, it is to make sellers realize Taobao's extraordinary development potential, attract him to concentrate all his attention and focus on how to run his own Taobao store."

As he said that, Li Mu further explained: "First of all, starting today, we are going to place advertisements on the entire network, and vertical advertisements that directly reach products. This batch of advertisements does not promote products from cooperative companies, but only promote products from ordinary sellers, allowing users on the entire network to directly see product advertisements and click directly to the product details page. This method is used to increase the transaction volume of 2 businesses, so that all small and medium-sized sellers can see Taobao's huge strength in 2 businesses."

Master Lei said: "In other words, we are going to start exerting force 2 now?"

"That's right." Li Mu said: "We must send a signal to all small and medium-sized sellers through large-scale promotion behaviors: Taobao needs to make efforts 2, which is a once-in-a-lifetime opportunity for every small and medium-sized seller."

Senior Brother Liu asked Li Mu: "You just said that we want to place vertical advertisements. How do you plan to operate this?"

Li Mu said: "For vertical advertising, we need to discuss cooperation with all websites in China that have a certain traffic foundation. We will buy out a floating window advertisement for a long time. This floating window advertisement will present the patterns and information of 4-8 products to users at the same time. After the user sees it, he will directly click on any of the product information and will directly jump to the product details page."

Senior Brother Liu sighed: "Then the promotion is too strong, and you said that it is only allocated to small and medium-sized sellers. How can we reasonably allocate so many small and medium-sized sellers?"

Li Mu smiled and said, "This is another point I just said. From now on, we must make our small and medium-sized sellers constantly realize the huge profit space of Taobao, so that they can concentrate all their energy on how to run their own Taobao store. In this way, they will naturally not have the energy to run other platforms. Even if they open a store on other platforms, they will not devote their energy to managing it, because all his energy is on Taobao."

As he said that, Li Mu said again: "About this point, I have two ideas: one is vertical advertising. How to allocate our vertical advertising? It is very simple. It is allocated to stores with high levels, high recent activity, high visits, high transaction volume, and even high user consultation volume. Develop an algorithm and create a weight calculation system. If the store has high weight indicators recently, our algorithm will automatically push the products with the highest sales in its store to our vertical advertising and directly attract violent traffic."

"For example, if Wang Moumou has a store selling women's clothing on our Taobao, in recent times, he has been dedicated to running his own store, and has put many new products on the shelves within unit time, which has attracted a lot of attention from users, consulting and even ordering and transactions. Moreover, users generally have high evaluations and low complaint rates, then his weight will be at a relatively high level overall, and he is the potential object of our support."

"It just so happens that there is a women's sweater in his store that sells the most popular, which proves that this sweater itself is the product with the highest conversion rate in his store. Then we will directly import the traffic into the page of this sweater, and the traffic conversion rate can naturally be guaranteed. For Wang Moumou himself, we can bring him tens of thousands, hundreds of thousands of visits, tens of thousands of consultations, and thousands of transactions in one day. If a piece is fifty yuan, we can bring him more than 100,000 yuan in a day. In this way, he will naturally regard the Taobao store as his most important business target, and the temptation of other platforms on him will naturally be much weaker."

"Once we start to use resources to promote products across the Internet, our daily display and exposure may reach more than tens of millions of times, and we can benefit a large number of Taobao sellers every day. At that time, we will tell the sellers several key points that affect weights. As long as we don't tell them the specific algorithm, it will be OK. As more and more Taobao sellers are benefited, other sellers will naturally flock to them and try every means to improve their weights. By that time, they will naturally have no time to take care of Letao."

The two of them were silent for a moment, and after thinking through several key links, they nodded and said, "This method is very good. If we make all Taobao sellers realize the huge revenue potential of our platform, they will definitely work hard to work on our platform."

Li Mu said: "Support is only one of them, and there is one more important thing."

The two asked at the same time: "What is it?"

Li Mu said: "Traffic support is a temporary benefit, not a long-term way, so we have to give our small and medium-sized sellers a clear upward ladder and a long-term upward ladder."

As he said that, Li Mu then said: "In the future, whether it is external traffic or internal traffic on Taobao, it will give high-level sellers more resources, so that sellers can clearly know that the higher the level of sellers on Taobao, the more resources they can get, and the more money they will make. In this way, they will naturally try their best to continuously improve their level. The higher the level, the more he pays attention to Taobao stores."

Master Lei said happily: "I understand what you mean. Multi-pronged approach makes sellers fundamentally inseparable from Taobao, and put Taobao in the most important position to fundamentally weaken the influence of other platforms on them."

Li Mu nodded: "It is meaningless to use regulations and restrictions to bind them. Only with money and interests can they be tied firmly to our platform."

Master Lei immediately said: "I have a suggestion. In the future, our search function will be sorted by the seller's credit rating by default. The higher the seller's level, the higher the product it will be."

Li Mu said: "This is too absolute, and it will make low-level sellers lose confidence. It is better to do this. The first three products defaulted to high-level sellers' products in the future are high-level sellers' products, and the others will still follow our previous default comprehensive algorithm."

Leader Lei thought for a moment, and felt that Li Mu had considered it more thoroughly, so he nodded and said, "Okay, I will give some instructions to the technical department later and adjust as soon as possible."

Li Mu nodded and said with a smile: "Although we cannot forcefully restrict our sellers from opening a store in Letao, we can still give them some trouble."

When the two saw Li Mu's face full of smirks, they immediately became happy and hurriedly asked: "What's the best way?"

Li Mu smiled and said, "Don't Letao collect information for them and automatically put products on the shelves? Then, before they started doing it, we quickly asked the people from our technical department to immediately develop a set of watermark functions and add Taobao's logo watermark to all product display images on the entire network. In the future, sellers will automatically put watermarks on the pictures. With this, their automatic collection will be useless."

Senior Brother Liu slapped his hands and said excitedly: "Good solution! If all the photos have the watermarks on our Taobao website, then LeTao will not be able to collect them automatically for the sellers. They cannot allow the pictures on their page to be filled with our watermark logos! If one by one is manually processed, it will be exhausted. If our seller needs to upload them one by one on LetTao again, that's it."

Master Lei also said excitedly: "This method is great! It is best to set multiple positions to add logos, up and down, left and right, upper left and right, and lower left and lower right randomly to avoid them blocking them in batches using technical means!"
Chapter completed!