Chapter 165 The Ubiquitous "Four Famous Catchers"

"comfortable!"

On the large and soft bed, Fang Ziheng stretched out and slowly got up from the bed.

After returning from China Film Academy yesterday, he went directly back to Hengyu Media to decide on the location for the premiere ceremony.

Due to the efforts of Director Han and Wang Zhongjun, "Four Famous Catchers" was still chosen to be released in all regions of Southeast Asia.

Even if the Song Dynasty offered a high price of 70 million for the copyright, neither of them would move at all.

In Southeast Asia, there are three markets worth looking forward to, Hong Kong Island, Little RB, and Smecta.

In Wang Zhongjun's words, "Red Cliff" was so bad that both the first and second movies made a record high of 10 billion yen in RB.

The plot and pictures of "The Four Famous Catchers" are so exciting, there is no reason why the box office should be lower than that of "Red Cliff"!

Fang Ziheng didn't speak at that time, he didn't know how to speak.

If you can't get there, it's like a slap in the face.

"Red Cliff" was not adapted to the local climate in China, but it did hit a super high box office in small RB.

This is due to the movie's protagonist Jin Chengwu, and also to the box office appeal of Wu Baige and other main actors in the RB area.

The most important thing is the theme of the Three Kingdoms, which is very popular among RB audiences.

The Song Dynasty had stopped talking about it, and did not persuade Han Dong and Wang Zhongjun. They could only join the Xuanfa team and earn a middle price difference.

Finally, Hong Kong Island Yindu Institution obtained the Southeast Asian distribution rights of "Four Famous Catchers" at an issuance price of 12%.

The contract specifically states that the publicity fee invested by the Yindu institution shall not be less than 20 million soft sister coins.

Domestically, the film was still distributed by China Film Group Corporation, with a distribution price of 5%. Director Han promised a higher publicity amount than the previous film "Detective Chinatown."

The number of movie copies released in advance has also increased from 1,800 for "Tang Detective" to 2,000.

After entering 2010, the construction speed of domestic cinemas has accelerated. There are more than 2,000 cinemas in cities alone, with a total number of screens reaching 6,000.

Two thousand movie copies cover almost all cinemas in first-, second- and third-tier cities and prefecture-level cities.

Fang Ziheng felt a vague excitement from Dong Han. This mountain eagle really likes costume blockbusters!

After sitting on the bed for a while, he walked into the bathroom full of energy.

Liu Qianqian, Deng Chao, Li Lianhua, Huang Jiaozhu, Da Tiantian, Dao Mingshu, Zhang Guoli and other main creators will come to Hengyu Media today.

The promotion of "Famous Man" has officially begun. There is only more than half a month until the movie is released, and the task is still very heavy.

In the Hengyu large conference room.

Fang Ziheng stood in front of the conference room and gave orders vigorously.

"In the next half month, the Propaganda Department and the Public Relations Department will mobilize all available resources to make the "Four Famous Catchers" known to the world with the largest publicity efforts."

"As for the expenses, the one million promotional quota per day must be spent by me!"

Overseas copyrights were sold for US$20 million. Hengyu Media's cash flow is very sufficient, so it is naturally a good company.

Fang Ziheng's idea is very simple. He strives to carve out a bloody path in the summer season and prove that domestic films are not afraid of Hollywood blockbusters and can definitely stand up to the tough stuff!

"Lao Fang, I suggest that we coordinate with China Film Group. They have complete publicity channels, so don't use them in vain." Lin Feifei waved her hand and suggested an idea to take advantage of the loopholes.

The directors of other departments were impressed. This method was good. Hengyu spent money to use China Film's publicity channels.

After a movie is released, even if you cannot establish your own publicity and distribution channels, you can still set up a shelf.

After a year or two and three or five movies, a promotion company was successfully established!

Fang Ziheng's heart moved and he looked at Lin Feifei: "Sister Lin, you need to communicate with Chen Yu about this matter. Don't let people think that we are trying to lay eggs by borrowing chickens."

"OK, I'm going to have dinner with Chen Yu's wife tonight!" Lin Feifei smiled and gestured, it was a trivial matter.

Next, everyone discussed some publicity details and how to deal with the negative marketing of the film during the same period.

Propaganda is war!

20 movies will be released in June. Who knows who the investors behind them are. "The Four Famous" has swept all the way. The cliffhanger will offend many people.

As the saying goes, you must be on guard against others!

Instead of looking for the culprit like a headless fly when the time comes, take precautions and make an emergency plan first.

The overall promotion strategy is still the same as the third one, with print advertising, TV variety shows and online marketing going hand in hand.

Keep throwing money and win with sheer quantity.

After talking about the promotion, Fang Ziheng looked at the creative team and solemnly said: "The teams are divided into two groups. One group is led by Uncle Dao Ming, and consists of six people, Brother Chao, Qian Qian, Song Yi, Guo Jingfei, and Lei Datou.

One group is led by Teacher Guoli and consists of six people: Xiao Ming, Sister Lianhua, Mimi, Tiantian, Li Chen, and Zhang Yi."

As he said that, he glanced at Zeng Li, who had a calm expression on his face, without calling her name.

The grand master of Luanfeng Pavilion, played by Miss Tseng, only appeared for a minute or two at the end of the movie. He didn't have much of a role and it didn't matter whether he was there or not.

Besides, she has several dramas to shoot this year, and she will have to go to the set of "The Legend of Zhen Huan" in two days. She will not be able to play the role of "The Queen" as a concubine!

The TV series "The Legend of Zhen Huan" is not controlled by Hengyu Media, but is just one of the investors.

When Fang Ziheng was screening and copying many scripts, he didn't know where he made the mistake, so he subconsciously skipped the Qing palace drama.

By the time he reacted, it was already too late. The copyrights for many Qing palace dramas had already been acquired by others.

"Step by Step", "Palace", and "The Legend of Zhen Huan" were all missed in this way.

"Don't worry, director, we will do our best!"

Uncle Dao Ming and teacher Zhang Guoli expressed their opinions with a smile.

Other artists also looked excited, gearing up and preparing for a big show.

"Four Famous Catchers", which was produced with 200 million yuan, is worthy of their hard work.

June 4th.

The publicity resources of China Film and Hengyu were integrated together and exerted great energy at full capacity.

Millions of dollars were spent like water every day. In just three to five days, people walked out of their homes and suddenly found advertisements for "The Four Famous Catchers" everywhere around them.

On the bus, there were huge posters of several starring actors posted on the outside, and the small TV in the bus also played back and forth highlights from "The Four Famous Catchers".

On the roofs of taxis in first- and second-tier cities, billboards continue to circulate movie release times.

In commercial buildings, commercial offices, and elevator rooms, there are LCD TVs showing movie highlights. If not, posters and movie theater discount leaflets are posted.

In shopping malls, movie theaters, indoor bustling commercial streets, on the surfaces of the city's iconic buildings, and on the exterior walls of movie theaters, thousands of electronic screens are everywhere.

Appropriate posters are even posted on the shops at the entrance of the community, the supermarkets around major leisure venues, and the beverage coolers next to the cash registers.

Intensive publicity offline, even more fierce online!

Director Han was really ruthless this time. He helped the creative team of "Four Famous Catchers" make appointments for more than 20 TV variety shows without Lin Feifei taking action.

In addition, domestic TV and movie reporting programs these days only have one theme, and that is talking about "The Four Famous Catchers".

The energy used is beyond everyone's imagination and is no less than the original promotional lineup of "Red Cliff 1".

Director Han was leading the way, and Feifei Lin was not idle either. She called the propaganda department personnel accompanying the team every day.

Ask them every time they visit a provincial satellite TV station, in addition to giving a management fee, don't forget to give some small gifts to the host.

online.

QQ enthusiastically pushes information every day in the morning, afternoon, and evening. As soon as anyone logs in to QQ, a small window will pop up in the lower right corner of the computer.

If anyone with itchy hands goes in, they will see ten seconds of "Four Famous Catchers".

In addition, advertisements for "Four Famous Catchers" are everywhere in entertainment media, Weibo, movie websites, Baidu Tieba, major forums, and even some regional city morning newspapers and evening newspapers.

The unprecedented publicity campaign completely shocked the entire entertainment industry and suppressed many movies released at the same time.

The market coverage rate reached as high as 80%.

Fang Ziheng was so bad that he specially came up with a provocative slogan.

"Come on, I, the Four Famous Catchers, are everywhere!"
Chapter completed!