Chapter 254 Breaking the record again, "The Secret of the Dragon" soars into the sky(1/3)
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The next day.
At three o'clock in the morning, soft and melodious music came from the living room.
Zeng Li was wearing bodybuilding clothes, lying on the tatami in a yoga pose, practicing waist strength.
Ever since the two of them planned to have a baby, the beauty has been interested in it, actively preparing for pregnancy, trying to hit the target, and even persuaded Fang Ziheng to quit smoking.
Andy was dressed in a professional suit and was sitting on the sofa looking at his phone. When he saw him going downstairs, he pointed to the kitchen: "Breakfast is in the pot. Are you going to the company later?"
"I'm not going today. I have to go to two movie theaters in the afternoon."
Fang Ziheng shook his head, took two large meat buns and boiled eggs from the kitchen, and filled a bowl of homemade soy milk, and ate it happily.
Usually when he is at home alone, he either goes out to eat or orders takeout. Only when they come over can he enjoy the privilege of having clothes on his hands, food on his hands, and his mouth open.
Liu Qianqian, Lin Feifei, Song Yi, and Da Tiantian were still under the covers. Last night, they worked hard on the mahjong table until 3 o'clock in the morning, so they couldn't catch up on their beauty sleep.
Speaking of this, Fang Ziheng became angry. Yesterday, he wanted to go to bed early, but they pulled him to the table and gave him a lot of blood.
I didn’t mess with a single card for two hours, and I still tried my best!
He was very confused, when did he get so lucky?
Eating breakfast, scrolling through my phone, I soon finished two big meat buns.
Outside, major media have already obtained the zero-point box office of "The Secret of the Dragon", and there are touting voices everywhere on the Internet.
"The first fantasy adventure blockbuster, "The Secret of the Dragon" officially launched in theaters across the country at midnight today, creating the best opening results and hitting a super high zero-point box office of 12.2 million in one fell swoop!"
""The Secret of the Dragon" detonated zero-point screenings and regained the opening record of the summer film "Transformers 3" with a box office of 12.2 million. Our reporter personally visited several major movie theaters in the imperial capital and found that the attendance rate of the axmi theater in the cinema was as high as 97
%, and the occupancy rate of the 2d general hall has also reached 90%!”
"12.2 million! The best zero-point box office record of 2011 was born. Director Fang Ziheng broke the record again and created his personal best zero-point box office result!"
""The Secret of the Dragon" is coming in force. It premiered nationwide in the early hours of last night, unveiled its mystery, and with a box office of 12.2 million yuan, successfully defended the top spot at the box office in Chinese film history."
"The World Premiere of "The Secret of the Dragon", Fang Ziheng aims to win the annual box office championship!"
There are news reports everywhere, and the release of "The Secret of the Dragon" has added the final spark to the already popular Lunar New Year season.
Hengyu, China Film, and Huayi each spent 20 million soft-meet coins, a total of 60 million, one after another online and offline, in order to let "The Secret of the Dragon" take the last piece of cake in the Lunar New Year festival of this year's film market.
For this matter, Hengyu Vice President and Distribution Department Director Lin Wei also complained, saying that Fang Ziheng cared too much about China Film and Hua Yi. The company was fully capable of swallowing up the distribution of "The Secret of the Dragon" in one go, and there was no need to divide the profits.
to others.
Fang Ziheng didn't think so. As he said before, movies are not a one-man industry. There are countless cold knives behind the scenes.
In Lao Mouzi's "The Thirteen Hairpins of Jinling" in the previous life, Bona Yudong was angry with Zhang Weiping in his early years, so he turned back when the movie encountered waterloo overseas.
Cinemas owned by Bona will not show "Jinling Thirteen Hairpins", which is a sudden blow to Zhang Weiping's arrogance.
There is also Feng Pengtong, such a great and powerful director, and behind him is Hua Yi, a behemoth in the entertainment industry, who was also taught by Wanda Cinema to be a good person.
In 2016, "I'm Not Pan Jinlian" directed by Feng Pantai was released. Wanda Cinemas blatantly lowered the film's schedule, which was 20% lower than other cinemas!
Although there are reasons for Huayi to poach Wanda Film and Television, it is also a taboo for Huayi to act alone. Even if it randomly recruits two partners, Wanda Cinema Line will have more concerns.
The production cost of "The Secret of the Dragon" is too high, it is a big-cast blockbuster, and Hengyu Media alone really cannot promote it thoroughly across the country.
With the help of China Film and Hua Yi, Hengyu's publicity and distribution departments can save countless efforts and resources.
If one company invests 60 million in publicity funds, it will definitely not be as good as three companies investing together.
Spend more money on the cutting edge, and the effect will be amazing.
On the first day "Search for the Dragon" was released, the three companies spent nearly tens of millions of soft money.
Especially for Weibo, Sina Weibo launched its third round of investment at the end of October. Hengyu Media continued to acquire at a premium and once again grabbed 10% of the share. The total shares rose to 15%, making it the third largest shareholder of Weibo.
Fang Ziheng also has a good personal relationship with Cao Wei, vice chairman of Weibo, and secretly supports the other party's efforts to right the company and take the helm of Sina Weibo.
Cao Wei reciprocates the favor, and every time Hengyu releases a movie, it gets the green light, and the hot searches take turns.
It's the same this time. Promotional videos and advertisements for "The Secret of the Dragon" are everywhere on Sina Weibo's homepage, hot searches, search columns, and hot words from major movies and TV series.
The efficiency of the money spent is maximized, which is different from other movie promotions and hot searches.
In addition, the business platforms of the three giants Baidu, Alibaba, and Tengxun are also working hard to help "Xunlong Jue".
After spending a lot of money, the results were immediate. In just one morning, "The Secret of the Dragon" successfully appeared in the eyes of the Chinese people.
........
One p.m!
Liu Qianqian, Lin Feifei, Song Yi, and Da Tiantian got up from the bed and went downstairs dressed beautifully.
"What are you looking at?"
When Da Tiantian saw Fang Ziheng staring at him, her cheeks turned slightly red, a little angry and a little embarrassed.
I don't know what happened yesterday, but as soon as I got confused, I was dragged by Liu Qianqian to play mahjong. I got up just now, and this guy saw me being lazy.
Fang Ziheng smiled, but without exposing the four beauties, he imitated Andy and pointed to the kitchen: "You must be hungry. The morning breakfast is warmed in the pot for you, so hurry up and pacify your stomach."
Andy has already gone to the company, Zeng Li has gone out to buy groceries, and everyone has to wait for the first day's box office together in the evening.
On the first day of the premiere, he didn't arrange much promotion for the film's creators, just two cinemas in the afternoon, and there was still more than half a month to go, so there was no rush.
After waiting for another half hour, Liu Qianqian had eaten and drank enough. The two of them put on their boots and drove out, heading to the hotel to meet Liu Ye and others.
As soon as she got in the car, the young lady took out her carry-on bag and grabbed a large handful of red boards.
Fang Ziheng was speechless and asked sideways: "Why do you bring so much cash?"
"Sister Feifei and I earned it last night!"
With a smile on her face, the young lady tore open a pack of wet wipes, dipped her thumb and index finger in them, and counted them one by one.
Judging from how happy she is, she probably made a lot of money yesterday!
He didn't do much accounting last night. He only remembered that he went upstairs to get money three times, which amounted to tens of thousands. In the end, only a red board was left.
If three companies make money and one loses, there will be no one left.
Fang Ziheng realized later and had no idea that he had been slaughtered yesterday.
"Don't be too happy, sooner or later I will win back the money."
"Hehe, you can't win!"
The young lady raised her head and gave him a meaningful smile.
Their alliance is very solid, everyone has agreed, and when Fang Ziheng is not on the court, they usually play their own games, competing on luck and mahjong skills.
As long as Fang Ziheng dares to play, they will play tricks on him together. Anyway, each side has a friend who can casually report cards and pass on information.
It’s so easy to handle!
………
After a day of screenings, there were more and more various film reviews on Douban and the Weibo accounts of the movie "The Secret of the Dragon".
Several major domestic portals and entertainment media no longer only boasted about the zero-point box office, but also uploaded positive and objective reviews of the movie.
Sina Media: The editor and the editor-in-chief watched "The Secret of the Dragon" three times at different times, and also watched the entire film's promotional highlights!
"This is a fantasy treasure hunting adventure blockbuster. From the three parties to robber the tomb to the six major plot points, the film fully demonstrates Fang Ziheng's screenwriting skills, the special effects mechanism system of the tomb chamber, and the mysterious Feng Shui of finding the dragon's cave.
The layout of the prince's tomb and the tomb of Emperor Genghis Khan, as well as the customs and styles of different dynasties, are full of details. It is truly the most immersive and realistic movie the editor has ever seen.
Professional film review of The Six Princesses: Finally getting serious about robbing tombs!
!
"Yes, that's the smell!"
"The movie has three main scene designs, the tomb of the princes of the Tang Dynasty, the exquisite ancient city tomb in the memories of the Hu Bayi trio, and the tomb of the emperor in the underground cave under the sea.
The three main scenes are immersive, the 3D real shooting effect is awesome, the domestic film industry system has made significant progress, I must give Fang Ziheng and Hengyu Media a thumbs up!"
Tencent Entertainment: A masterpiece that not only respects the original work but is also highly adapted!
""The Secret of the Dragon" is a real-life tomb robbery, a branch of Jin Xiaowei's "Ghost Blowing the Lamp". From the opening, the "grave robbing" literature that could only be limited to words in the past can be seen in light and shadow. The opening takes the audience underground
In the mysterious world.
Whether it's the plot or the rhythm, director Fang Ziheng has done his best. "The Secret of the Dragon" is definitely a "stunning work" among domestic films!
NetEase News: You can always trust Fang Ziheng’s movies!
“The Secret of the Dragon enters the Gao Dynasty at the beginning, with wonderful visuals and special effects, a very ritualistic scene, and a realistic tomb.
The trio's tacit cooperation, excellent acting skills, and decisive and skillful tomb-opening actions established the style of the movie in just a few minutes.
Fang Ziheng is worthy of being the top commercial director in China. Whether it is the superficial scenes of the movie, the exciting plot, or his world-beating mid-length shots, he always whets the audience's appetite step by step and brings everyone into his world.
In the fantasy world created.”
Douban Movie Column: There are so many monsters and monsters, who can refuse "The Secret of the Dragon"!
To be continued...