........

There are only a few days left in the Spring Festival, and the war is about to begin.

To paraphrase what Liu Qianqian said when she talked to Fang Ziheng on the phone after finishing her road show and rushing back to the imperial capital before boarding the plane.

The advantage is mine, no one can match it!

"Tang Detective 2" ranks first in the popularity list and ranks first in pre-sale box office. Countless viewers are discussing the movie in all movie-related forums, post bars, and even Weibo.

As for the proportion of topics during the Spring Festival period on Weibo, "Tang Detective 2" alone accounted for half of the topics, with the remaining half 30% belonging to "Havoc in Heaven" and 20% to "Macau Revival".

And because there were only three movies released on New Year's Day, the traffic was not dispersed, making "Tang Detective 2" more popular day by day, suppressing the hot searches for the Spring Festival Gala.

in addition.

There are no works by famous directors this year, unlike previous years. Since Fang Ziheng created the Spring Festival show with "Four Famous Catchers", he has been focusing on the Spring Festival show every year, sweeping everything during the Spring Festival.

Fumino is well-known and considered to be a prominent figure among the younger generation of directors. However, because there are no works worth hundreds of millions, the popularity of "Tang Detective 2" depends entirely on the support of the first film, Liu Qianqian, Bao Qiang,

The three leading actors Xiao Yang, as well as the publicity leaders of Fang Ziheng and Hengyu Media.

The same is true for "Havoc in Heaven". In his early years, director Cheng Baorui mostly shot thrillers and suspense films on Hong Kong Island, and he is poorly known among the directors on Hong Kong Island.

The popularity of the movie is also due to the promotion of the Westward Journey IP and China Film, as well as the support of the three major star actors.

Of course.

The investment amount of 600 million yuanmei coins in "The Brain" also adds a bit of mystery and expectation to the movie.

Only Wang Jing, the director of "Omen", is familiar to the audience.

Coupled with the well-known Fa Ge and the newly promoted female lead Da Tiantian, the popularity of the movie is not much less than that of "Havoc in Heaven".

The publicity campaign of the three movies has reached its peak at this moment. Without external support, it is very likely that the current balance will be maintained and the films will be released into theaters.

But balance is meant to be broken!

this afternoon.

Just when Fang Ziheng went to the Imperial Capital Airport to greet Liu Qianqian and return to the hotel together.

The China Film Group suddenly made an effort and spent a massive 30 million in promotional expenses for "Havoc in Heaven" to win over 15 satellite TV evening news spots for the film.

At the same time, Taopiaopiao APP, a subsidiary of Alibaba Pictures Group, publicly announced its support for "Havoc in Heaven".

From today until New Year's Eve, Taopiaopiao will hold a box office subsidy event, with a total of 30 million.

The ticket price for the movie "Havoc in Heaven" is 48 yuan. With 30 million smacked in, each movie ticket only costs 18 yuan.

A total of 1 million movie tickets were sold.

The rush booking event only lasts for three days, first come first served!

In addition, Youku Video and Taobao platforms have also made sudden efforts to push messages to users of the two major APPs indiscriminately at a price of 20 million publicity resources.

In just one afternoon, the popularity of "Havoc in Heaven" skyrocketed, and the number of topics on Weibo soared.

The theme of the ticket replenishment campaign topped the hot search list, knocking the topic of Liu Qianqian's character in "Tang Detective 2" off the top of the list.

It’s not over yet. On the Taopiaopiao APP, the pre-sales of “Havoc in Heaven” are growing at a rate visible to the naked eye.

The pre-sale box office was only 83 million at 2 p.m., and by 10 p.m., the pre-sale box office easily exceeded 90 million, and it is still growing.

One million movie tickets cost 18 yuan each. If all are pre-sold, the traffic brought can at least increase the pre-sale box office of "Havoc in Heaven" by 40 to 50 million yuan.

This move caught Hengyu Media's publicity and distribution department off guard.

Ning You and Lin Wei rushed to the group overnight to urgently formulate a new publicity plan.

Zhaoyang District, the newly renovated Hengyu headquarters building.

In the office area on the 16th floor, Ning You crossed his arms and looked at the computer page with a cold expression, saying in a cold voice: "Alibaba Pictures is such a troublemaker again, why do they do so many stupid things every time!"

"Ali has money, they don't care!"

Next to him, Lin Wei smiled helplessly, feeling quite lucky by Alibaba Pictures' move.

The popularity of "Havoc in Heaven" is currently catching up with "Tang Detective 2", and the promotional position of "Tang Detective 2" is extremely dangerous.

Although the basic market can still be stabilized, the other party's popularity will only become more intense as time goes by.

If we can't increase our publicity efforts, we may be overtaken by "Havoc in Heaven" before the movie is released.

"Huh, they can make up for the votes, and so can we. I'll call the chairman now!"

Ning You snorted coldly, took out her mobile phone and immediately played Fang Ziheng's call.

Lin Wei looked over, looking forward to it. As the director of the distribution department, he was helpless and could only ask for help from the chairman.

At present, the promotional resources for "Tang Detective 2" are almost consumed, and the rest will be released after the movie is released.

If you want to maintain the current popularity of the movie, you have to spend money.

To be more precise, the votes must be supplemented, and ordinary publicity methods will not be effective.

This time, the opponent is prepared!

Satellite TV news, ticket replenishment activities, Youku, Taobao push, one move after another, it can be called the top operation in the publicity and distribution industry!

All...

All...

"Hey, Ning You?"

"Ziheng is taking a shower, please wait a moment."

The phone was connected and Liu Qianqian's cold voice came through.

On the other end of the phone, the young lady is in the bedroom.

She was wiping her hair with a towel in one hand and holding her cell phone in the other. Her pretty face was slightly red, and she looked as if she had been caught and raped on the spot.

This was her first time helping Fang Ziheng answer the phone!

"It's Sissi!"

Ning You was stunned, lowered her voice suddenly, then looked at her subordinates who were busy in the office area, and walked quickly to her office.

Lin Wei blinked in surprise, moved his steps, and did not dare to follow, but the ambiguous expression on his face betrayed his heart.

Zi Heng is taking a shower!

Although Liu Qianqian's voice was low, he was so close that she could hear it clearly.

Ha ha!

Ning You's call was timely. With Liu Qianqian by her side, I think the chairman would agree to increase the promotional expenses for "Tang Detective 2".

The power of the pillow wind is much stronger than the reports from subordinates like them.

Alibaba Pictures, right?

Hehe... you are the only one who has a ticket purchase APP!

Lin Wei chuckled, took out his mobile phone and opened the Hengyu Maoyan APP ticket purchasing platform. Looking at the pre-sales data of "Tang Detective 2", which was still ranked first, he no longer worried about the movie being overtaken.

........

"What?"

"Replacement of votes, no, absolutely no!"

In the duplex building.

Fang Ziheng came out of the bathroom after taking a shower. When he heard the young lady conveying Ning You's report, his head shook like a rattle.

"Ah, why?"

Liu Qianqian was currently nestled in bed, sitting cross-legged, holding her cell phone to check the popularity of "Havoc in Heaven", and immediately became anxious after hearing this.

She remembered Ning You's worries and said hurriedly: "The opponents are all knocking on the door. It's the evening TV news, it's ticket replenishment, and it's the Taobao APP push message. It's a three-pronged approach. "Tang Detective 2" will definitely not be able to withstand it."

"That's not possible. The group has spent more than 70 million in publicity and distribution expenses for "Tang Detective 2". In order to obtain a higher film schedule, the film was specially placed for distribution under the name of Big Dipper Distribution Company.

Do you know how much distribution profit "Tang Detective 2" will have to give up if it is handed over to Beidou Qixing for distribution?"

"How much?" The young lady was startled and asked in a solemn voice.

"At least 60 million!"

Fang Ziheng smiled and made the sign of six.

"Tang Detective 2" was handed over to Beidou Qixing for distribution, and the film had to give away 9% of the distribution profit.

Even if the total box office is 1.5 billion, deducting 8.3% of the film fund and taxes, after deducting the theater income, there will still be at least 62 million in profit.

This is because "Tang Detective 2" is very confident, the distribution fee is low, and the theater income is deducted first.

The theater chain's income is deducted first because in the subsequent division of accounts, the theater chain will give the profit to the producer Hengyu.

Many movies have no distribution channels. When signing a contract with the distributor, not only do they have to give up 15% to 20% of the distribution profit, but also because the box office expectations are not high, the theater chain does not give up profits. In the three-party contract, the distributor is not allowed to rely heavily on it.

When dividing accounts, priority will be given to the issuer.
To be continued...