The battle between Google and Apple has officially entered a white-hot state. Because the official sales time was three days later than Apple, Google fell into a disadvantage. The sales volume of 500,000 units took three days to

Pre-sales are gone, and it is obvious that the market seems to be more optimistic about Apple's products.

The result was that Google's stock price began to plummet, and it took only two hours to drop $20 billion, putting the entire Google board under tremendous pressure.

However, this pressure did not fall on Page, because everyone on the board knew who was the culprit who was really responsible for Google's so backwardness.

First of all, it is impossible for Jiangnan Group. After all, Jiangnan Group delivers goods at the same time, and a ship brings all the equipment of two companies. You can't say that there is something wrong with Jiangnan Group.

Page itself seems to have no problem. After all, Google has grown and grown in the hands of others, and has reached this point. At the same time, in the version that Page has submitted at least, it hopes that Google will open online stores on both Wanbao Pavilion and Oriental Amazon.

As a result, the board of directors only approved Wanbaoge and did not criticize Oriental Amazon. This cannot be blamed for Peppa as one step slower.

Then in the end, all the blame obviously fell on Goldman Sachs. If it weren't for Goldman Sachs' direct rejection of its cooperation with Oriental Amazon due to personal grudges, how could it be that it would have lost 20 billion yuan now?

Fortunately, at the board meeting, Page came up with a new plan. This plan was not very clever. To put it bluntly, it was just spending money to promote it. Taking advantage of the last month before the sale, he went crazy to conduct various online marketing.

, strive to completely suppress Apple phones in terms of momentum.

Although the final publicity cost of this plan is as high as US$300 million, considering the market value of US$20 billion that has dropped, the price is definitely not much. So after various considerations, the board of directors still agreed to the publicity plan.

In the end, the $300 million promotional expenses almost all fell on online promotion. The reason is very simple. Since all Google PT's sales channels are online, it is impossible to rely on offline users who watch TV every day to buy Google PT

After all, we can only accurately locate users online.

This is also the strong point of Google. After all, Google itself is the world's largest online advertising platform. Their top advertising position has been sold for hundreds of millions of dollars a year.

It’s just that Google’s advertising itself is obviously not expensive, so the $300 million ended up on other online platforms, and the two online video platforms, Los Gaitu TV and Netflix, are the most popular online video platforms.

It's.

Driven by a $300 million fee, various creators on these two platforms received advertisements from Google pt, and then tried their best to implant Google pt into their videos in various ways.

Fortunately, Google understands the preferences of Internet users very well. Blunt implantation of advertisements will only achieve the opposite effect. Therefore, Google’s requirements for these Internet creators are flexible implantation of advertisements, and the premise of ensuring that the audience will not feel bored.

What.

Of course, no matter how flexible the various ads are implanted, the final focus of the advertising will be on Google PT's more convenient full keyboard design and technology-filled side slider. Of course, in the end, I wouldn't forget to praise my own equipment for use.

How silky and smooth it is.

The last and most important thing is to show its own game performance. For this reason, Google also specially spent $50 million to oo Network, asking its affiliated game studio to develop a mobile version of Grand Theft Auto, and then this version of the game

It can only be enjoyed exclusively by Google pt and is free to all players.

As soon as this news was announced, the whole network was in full swing. After all, Grand Theft Auto is unparalleled in the openness and freedom of the world at this time, and has a large number of fans. If you can play games like Grand Theft Auto on your mobile phone, it would be really

It's awesome.

This has also become the focus of publicity and oral broadcast by almost all online creators. At the same time, Google's publicity department came up with a very excellent idea, that is, to let all video bloggers find ways to chat with the audience.

Extending to the mobile game, then a sentence popped up, "Do you know? You can play Grand Theft Auto on your mobile phone now. This is really awesome!"

Note that this sentence is actually a place that goes against the advertising principle, that is, there is no name for Google PT in this sentence. Even the name of the product you want to promote does not appear. I am afraid that it was not something that planned to come up with.

The plan.

But the final result was quite perfect, because the name of Google PT has not appeared from beginning to end, so few viewers realized that this was actually an ad that was unpredictable.

But being able to play Grand Theft Auto on your mobile phone sounds so cool. Many players can't help but search on the Internet. Which phone can play Grand Theft Auto, so they naturally found it.

Google pt.

This is much more skillful than the strategy of directly pouring product names into the audience's ears.

Thanks to this successful publicity strategy, Google PT's momentum began to successfully fight Apple, especially Google PT fans, who used the method of "Can your phone play gta?" to mock Apple.

Apple fans feel very frustrated, and they also want to play gta, so many people went directly to Apple's official website to ask whether Apple's mobile phones can also play gta.

Apple naturally said nothing about this, and used its usual style of conduct and ignored fans' inquiries.

So someone put the target of the inquiry on oo. After all, the 00 game platform is the only global cooperation platform for Grand Theft Auto, and more situations should be obtained from them.

Sure enough, what Apple refused to talk about immediately got the result on 00, and oo's customer service staff replied directly.

"I'm very sorry, due to commercial cooperation, a company has bought out the exclusive game rights of Grand Theft Auto 3 on the mobile phone platform, so the mobile phones of other mobile phone manufacturers will not be able to run Grand Theft Auto 3."

"At the same time, because the transplant of this game is specifically for its mobile phone system, mobile phones on other systems will definitely not be able to play games. However, we are discussing with more mobile phone companies to allow more users to use multiple systems

Play more mobile games on the platform!”

Although this is not an official announcement, it basically announced that Grand Theft Auto 3 was indeed exclusive to Google pt, so Apple fans suddenly wailed everywhere, while Google fans were happy.

Especially on July 25, Jiangnan Group had told Apple and Google that all 1 million mobile phones in the second batch had been loaded and set sail, and it is expected to arrive in the United States in about 20 days.

So this time Google could not hold it in. They immediately announced the second batch of mobile phones on their official website, which will be sold nationwide on August 28, and the pre-sale link was opened. This time, they were ahead of Apple. Release it and let out a strong sigh.

Apple is half a day late, so the second batch of release dates for both parties are also on August 28th.

Moreover, it was Google PT's publicity offensive, which also had a significant effect. After the second batch of pre-sale news was released, this time, all 500,000 Google PTs in the second batch were sold out in just one day. , even faster than Apple's first batch.

Apple was very embarrassed. It took 5 days for the second batch to be sold in advance. This made Apple feel very uncomfortable. Jobs himself was even more furious. He never thought of a game. It can actually cause such an amazing reversal.

So Apple, which had no movement before, immediately began to find Jiangnan Group and began to consider buying two or three games to exclusively own the mobile platform.

For a moment, the exclusive rights of many classic games under oo were sold for hundreds of millions of dollars in profits.

In general, both parties have not started mass sales, but the various expenses for promoting mobile phones have reached a high level. The two companies estimate that the various promotional costs of about US$1.5 billion are some.

The money was about 1 billion yuan, and it was put into the hands of Jiangnan Group through various means, which did not include the profit of Jiangnan Group helping them produce mobile phones.

On August 1, Apple and Google's phones started global sales on time, and there was nothing much to say about the process. Anyway, they basically sold out in one day, and Apple and Google can earn 200 on each phone. The profit of about US dollars, the sales volume of each company of 500,000 units is a profit of US$510 million.

Well, this initially seems to be less than a fraction of the publicity expenses spent, but according to speculation, the market sales of both mobile phones can almost reach more than 10 million units, which is a profit of up to $2 billion. , these two companies can still make a lot of money.

Both parties expressed great satisfaction with this profit, after all, it was a gross profit margin of 40%, which is much higher than the gross profit margin of traditional mobile phone companies.

Of course, Boss Huang is also very satisfied with this, because the actual production cost of each mobile phone is only about 150 US dollars, and the cost caused by various programs and mass production in the future will be reduced, so the actual production cost of each such mobile phone can be roughly reduced To below $100.

However, we still calculate it at a cost of $150, so that each mobile phone, Jiangnan Group can make a profit of $150. Although it seems that the profit is not as much as Apple and Google make, the problem is that because there is only Jiangnan in the world The group has the ability to manufacture these two mobile phones, so in fact, Jiangnan Group makes double profits.

If Apple and Google each make $2 billion, then Boss Huang can make $3 billion in profits, which is really very pleasant.

But Boss Huang did not intend to immerse himself in such pleasure. He was about to put his own bomb into the market.

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