The meaning of Hastings is actually not difficult to understand, because many Internet manufacturers in later generations did this, and there is also a special term called Big Data to kill old customers.

This kind of thing is difficult to understand in front of many people with normal thinking. What benefits and benefits should be distributed to those loyal and continuous income-creating old users.

This is like respecting elders and being filial to parents, and it is a matter of course.

But ironically, in the eyes of those big companies, old customers are not important, new customers are the most important.

This is actually easy to understand. For these large companies, especially those Internet companies, their most important task is to continuously improve their product traffic, continuously increase the total number of users, and then ask investors and the market for demand.

Money makes stock prices rise, this is the core demand they really need.

So if a company wants to keep increasing the total number of users, the most important thing is not to repay old customers, but to constantly attract new customers to join. Therefore, they naturally have to use many very attractive benefits to bring these new ones.

Customers are attracted.

This is also an important reason why all products on the market give new customers a lot of benefits for beginners, while old users often cannot get anything.

This is the reason why Hastings asked to use these Internet boxes to attract new customers to join. As long as the operation is done properly, the 500,000 box can instantly attract 500,000 celebrity users, making the total number of Netflix users from 600

Ten thousand will turn into 6.5 million, which is the data growth that Netflix needs to work hard for half a year before, and its performance this year will be quite good.

But if you give these boxes to old users who have been more than three years old for free, you won’t be able to get any new user, and the total number of users is still 6 million. How can you bear Hastings?

That's why Hastings clearly opposed Boss Huang's request. I plan to use these TV boxes to attract new users.

After understanding this, Huang He really hesitated for a while because he felt that what Hastings considered was indeed reasonable. If Netflix could add 500,000 new users, for him,

It is also a good thing, all of which are understandable and profitable. This is the right decision that a normal capitalist will make.

But what do you really want to do this?

Huang He remembered his experiences again and again, and was cut by those Internet giants using the means of killing old customers. He remembered that he was a plane ticket worth 100 yuan or a dozen yuan more expensive than those newcomers.

The cost of Didi taxi.

Huang He finally said, "My idea remains unchanged. These 500,000-box online TV boxes should be given priority to the old members who have been subscribed for three years!"

"Mr. Huang, why can't you understand?" Hastings couldn't suppress his anger and said, "These old members who have been subscribed for three years are the least concerned!"

"Since these old members have been subscribed for three years, more than 90% of them will continue to subscribe even if they don't get this free TV box, and there will be no changes!"

"And almost all of our members have enabled the automatic payment function of credit cards. Our membership fees will be automatically deducted on the credit card every month. Many members are not even renting discs, and we are still deducting membership fees on time every month.

They are all piglets that we can harvest at will. Why do you need to provide these free boxes to piglets that will not bring us any extra benefits?"

"As long as we use these boxes to attract 500,000 new users, even if only 100,000 of these 500,000 new users will be enabled for continuous subscription, it will continue to provide us with a membership fee of $12 every month in the future, and a year of $144.

Don’t you understand the benefits of the new piglet with membership fees?”

Hastings felt that he was already quite thoughtful and explained the truth so clearly, but Huang He on the other side shook his head and said, "Sir, if you are our old member, then I found that only new people can get it."

Will you feel comfortable if you have a free TV box and you can't get anything yourself?"

"If our competitor Blockbuster Online gave them an olive branch at this time, inviting them to become members of PepsiCo and abandon Netflix, would you agree?" Huang He asked very simply.

"Baseda does not have this ability. If Harding is still there, it would be an opponent. But their stupid controlling owner actually refused to pay Harding's bonus due to various internal struggles and fingers in the company.

I ran away with a piss of prickly."

"And the new president who is now in office has foolishly proposed to give up the online rental business and restart all closed stores, so that Blockbuster can reconstruct its great offline business!"

"This company is hopeless, and they are no longer qualified to be my opponent!" Hastings said proudly, and at the same time he emphasized the pronunciation on words such as the controlling shareholder, pointing fingers and strokes. This is a very obvious reminder. Another

How should a controlling shareholder be a human being?

However, Boss Huang doesn't understand English, and these words are translated by his secretary Hu Jing, so Huang He seems to have not heard the voice of Hastings at all, but insists on saying, "No Blockbuster, the future."

There will be Disney, Time Warner, and even Google, Microsoft, and Amazon. These are all eyeing our market, and they will all want to enter this market!"

"If everyone uses this crazy subsidies to newcomers and completely ignores the practice of old users, then when another platform that provides more subsidies to newcomers appears, you think these old users will be willing to continue to stay on the Internet.

Fly, be your piglet?”

"This is impossible. How can these big companies cross-border to compete with us? You are worrying about nothing more!" Hastings was already very upset, so he continued, "Sir, I am a professional, I am a good player.

I have pulled Netflix so big, from a small website to a company with 6 million users now. I know and know all my users, and I know how to treat them!"

"Please believe in my ability and don't interfere with us!" Hastings said with a cold face.

"Oh, but how do I remember that the person who actually added Netflix to 6 million users was actually President Randolph?" Huang He said coldly, and Hastings's eyes instantly became extremely sharp.

, stared at Huang He tightly, as if he was going to kill someone.

"Sir, that's a traitor to our company. Please don't mention this person again!" Hastings said gritting his teeth.

It can be seen that Hastings was very angry at Randolph. So what did Randolph do to Hastings?

The story is like this: 8 years ago, in 1997, Randolph rented a videotape at Blockbuster, and then paid a full $40 late payment fee due to overdue return.

Randolph was very angry, and at this time, DVD-format video tapes were launched. Although they were not very popular in the market, it was his turn to realize that DVDs would sooner or later replace the future of video tapes.

So Randolph came up, why not set up a company that specializes in renting DVDs?

At this time, Bezos' Amazon became the pride of the stock market, and e-commerce that sells goods by mail has also become the focus of the market. So Randolph combined the two, and Netflix's creativity was born.

Then Randolph found his former boss, Hastings was a shrewd investor. After analyzing it, he felt that this matter was indeed profitable, so he invested 2 million US dollars in Randolph, and he was completely accused of it.

A hand-off manager, but took away 70% of the company's shares.

Randolph is fully responsible for the company's operations and occupies 30% of the company's shares.

I won’t talk about the story after that. Anyway, under Randolph’s operation, Netflix overcame various early difficulties, set the basic format of the website, invented Netflix’s unique email sorting method, and recruited various

Various professional talents and for the first time have created a professional algorithm specifically used to calculate what kind of DVDs their customers like, and then recommend them first based on inventory.

There is also the groundbreaking wishlist model, all invented by Randolph.

But around 2002, because Blockbuster also entered the market, and at this time, Blockbuster has tens of millions of users across the United States, it had a severe impact on the entire Netflix. Netflix was on the verge of bankruptcy, which was also a great impact on the entire Netflix.

At that time, Hastings held a dinner at home and invited many investors to attend the dinner, trying every possible way to invest in Netflier.

It was really because Netflix could no longer support it under the strong competition. If it weren't for the huge amount of financial support that Boss Huang gave in the end, Netflix would have... received investment from another big boss.

However, Boss Huang is much more generous than another big shot, so Netflix has no financial concerns and can develop as much as possible.

But at this time, Hastings, who had originally agreed not to interfere with the company's operations, went bankrupt because the business he ran and had nothing to do, decided to directly interfere in Netflix's operations.

His excuse was that Randolph caused the company's huge irreversible losses. Hastings, who obtained Huanghe Investment, easily let Randolph agree to end the previous agreement and let Hastings completely enter the company.

He became the chairman and president of the company and was completely responsible for the company's operations, so he continued to serve as the company's vice president.

After that, Hastings launched a series of layoffs, streamlining them, and then recruiting new jobs.

With Boss Huang's large amount of funds and Blockbuster's own stupid infighting, Netflix came out of the trough and ushered in a huge victory, while Randolph had been marginalized to investigate the automatic DVD player business

Go.

As a result, the research plan that I worked hard to come up with was directly rejected.

Finally, Randolph, who felt extremely desperate, took advantage of all the shares of Netflix in his hands to Hastings, and then went to work on his automatic DVD player with several old employees of the company. From then on, Randolph and his team went to work on him.

Hastings completely controlled the entire company by being completely clear from Netflix.
Chapter completed!