Chapter 115 Logo that can beat the penguin
Li Feng attaches more importance to Renren than all other products. Just look at the promotion method of Renren.
From "giving safe fruits for Christmas", to "sponsoring the New Year's Day party", to "sending students to the station for free", and finally to "promoting the whole network",
From "elite universities" to "key universities" to "ordinary universities", from "college students" to "all Internet users",
For the promotion of this series of activities, it can be said that Li Feng really put all his thought into it, just like a newborn baby, caring for it in every possible way.
It can even be said that all Fengrui's products are for Renren, and Li Feng does not want any problems to arise on Renren.
After all the problems were dealt with, Li Feng turned around to solve the problems of Renren. Li Feng did not let everyone leave, but let everyone listen together. This is the strategic focus of the company.
Li Feng asked Wang Xing: "Wang Xing, can you tell me what's going on first? What kind of competitor?"
Wang Xing saw that Li Feng had smoothed out everything just now. He was really able to deal with things and solve problems. He was omnipotent!
Li Feng looked at Wang Xing in a daze and urged Wang Xing again: "Wang Xing, even if there are big problems with other things, it is a small problem compared to Renren.
But the small problems of Renren are the big problems of the company. If you tell everyone in detail, we can all think of solutions together!"
Only then did Wang Xing react and said sheepishly: "I told you through Brother Li just now that I think Renren is actually not a big problem.
There is even a ‘5Q Campus Network’ on the market, which has been online for almost a month and currently has almost 1 million registered users.
His boss is Chen Yizhou, who has just resigned from Sohu, and he previously established a ‘Chinaren’ alumni registration website, but it was later acquired by Sohu.”
Speaking of which, Chen Yizhou was also unlucky. Originally, Chen Yizhou and two friends founded the ChinaRen website, which can be said to be an early form of social networking sites and also claimed to "build the world's largest Chinese virtual community."
However, because they could not always find a suitable profit model, and the "Internet bubble" burst, the three of them had no choice but to sell themselves to Sohu.
Since the other two friends were not the main founders, they quickly left Sohu and started their own business again. They established Kongkong.com to engage in the popular MMS and SP businesses.
Chen Yizhou once again came up with the idea of starting a business when he saw that his two younger brothers were prospering and were preparing to be listed on Nasdaq.
"It's not interesting",
The more important reason is that Chen Yizhou had a new opportunity. When he saw Renren's operating model for the first time, Chen Yizhou suddenly realized that,
In the past, ChinaRen was just a community based on classes, while Renren is a social network based on users themselves, "people-oriented", this is the real community, this is my dream!
Therefore, after the "industry non-compete agreement" ended, Chen Yizhou resolutely sold all the Sohu stocks obtained through the sale of ChinaRen at the highest point of Sohu's stock price recovery, and launched the "5Q Campus Network".
The promotion of 5Q.com is also similar to Li Feng’s promotion of Renren. Both promotions started through “college students”. In order to promote 5Q.net in schools, Chen Yizhou directly launched a “register to give away chicken drumsticks” activity in the university cafeteria.
,
Moreover, there is no restriction on the registration scope of 5Q network. Everyone can register. Even, in order to quickly acquire users,
Chen Yizhou also used more or less yinhui-like pictures to attract adult users to register, so in just one month, he also gained 1 million registered users.
After Li Feng listened to the development history of "5Q Campus Network", he felt relieved. It was definitely not Renren who could defeat Renren. Besides, Renren now has more than 30 million registered users.
Not to mention "5Q Campus Network", Li Feng is not afraid of the three major portals launching online communities similar to "Renren Network".
The only thing Li Feng is afraid of is that Tengxun will follow suit now. Others are "others" and they are nothing to be afraid of!
I just didn't expect that "5Q Campus Network" would be launched two years in advance. If it weren't for Li Feng, the wealthy Chen Yizhou would forcefully acquire Wang Xing's "Xiao Nei Network" in the future and eventually form "Renren Network".
But Wang Xing now is not Wang Xing in his previous life, and Fengrui is not something Chen Yizhou can fight against!
So after Wang Xing finished speaking, Li Feng laughed and said: "What did I think? It turns out that it is still a 'flea clown'. If our Fengrui is defeated by similar products, don't say you will take the blame and resign. All of us here will directly
I'd rather die!
You must remember that in the Internet world, the products that will defeat you will definitely be different types of products, and they will definitely not be on your list, but products that you can’t see, understand, or understand clearly. By the end, it will be too late.
"
Then, Li Feng patted Wang Xing on the shoulder and said: "Wang Xing, our Fengrui not only has strategies, creativity, and fighting methods, but also needs to be able to face challenges head-on. 'The brave will win when we meet on a narrow road.' I believe in you, a '5Q'
Campus Network is not your opponent yet, I hope you won’t disappoint me!”
In the previous life, Wang Xing's "School Network" was able to defeat Chen Yizhou's "5Q Campus Network". In this life, with the big tree of Fengrui at his back, it should not be a problem.
It's just that Li Feng still doesn't understand what "5Q" in "5Q Net" means. If you want to say "3Q", you can also understand "thank you". Does "5Q" mean adding two more sentences of "thank you"?
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In the Fengrui team, Wang Xing is the one Li Feng values the most. This is obvious to everyone, not only because he and Zhou Wei were the first to follow him, but also because Wang Xing has such potential.
Therefore, after Wang Xing listened to Li Feng's words, he confidently assured Li Feng: "Don't worry, Brother Li! As long as I am here at Renren, no one will want to beat us!"
After hearing Wang Xing's confident assurance, Li Feng stood up and looked around, looking through everyone's eyes one by one. Everyone who was a little downcast just now has now become confident.
What is most important, firm confidence is more important than gold!
Finally, Li Feng concluded again: "Don't be impatient or panic when things happen. Talk about things when you have something to say and solve problems when they arise.
As long as we have confidence and determination, the unsolved problems will be solved now that we know how to deal with them."
But when everyone was leaving, Li Feng left Cheng Lan alone. Of course, Cheng Lan herself would not be so foolish as to think that Li Feng had thoughts about her.
You must know that Li Feng is the real "Diamond King" in the entire Fengrui Group. Not only is he rich and career-savvy, he is also low-key and restrained, and not ugly. He can be said to be the "dream of all young girls in Fengrui".
lover".
After everyone left, Li Feng poured a new cup of tea for Cheng Lan again and said, "Sister Cheng, I heard that you and Brother Qi are getting married soon!"
Just now at work, she was called "Cheng Lan", but now in private, Li Feng is called "Sister Cheng".
Cheng Lan asked a little unhappily: "Why, the company still cares about the personal affairs of its employees?"
Cheng Lan knew that office romances were generally not allowed in companies, especially among senior executives, but her boyfriend was from school, so there was no problem!
Li Feng was afraid that Cheng Lan would misunderstand, so he explained: "Sister Cheng, don't get me wrong, the company will not interfere with personal privacy, and when you get married, I will give you a big red envelope!"
It's a good thing that I asked Brother Qi! But I heard that Brother Qi is from the Central Academy of Fine Arts and is good at design. If I ask Brother Qi for help, maybe it will become Brother Qi's proud work!"
Cheng Lan asked a little puzzled: "He is an artist, what does he have to do with us?"
Li Feng didn't show any concern. He took out a few pages of papyrus from the drawer of his desk, put them in front of Cheng Lan, and said, "Let's take a look, what do you think?"
When Cheng Lan saw what Li Feng wrote on the paper, she said, "Wow! It's so cute, so..." Cheng Lan couldn't even explain how she felt.
Li Feng smiled and said, "Isn't it so mean and cute?"
Cheng Lan said: "Yes, it is really cheap and cute! It feels like this, cheap, but very cute!" Then, Cheng Lan suddenly thought: "This is our company's logo. Do you want Liu Qi to design it?"
!”
Li Feng said with a smile: "It's YY's logo, not Fengrui's logo. How about it? It's much prettier than that penguin!"
Every company has its own unique logo. Using animal images as company logos seems to be a tradition for Internet companies:
Domestic ones alone include: Baidu’s bear, Tmall’s cat, Tencent’s penguin, JD’s dog, Meituan’s kangaroo, Suning’s lion, Sohu’s fox, Sina’s Cyclops, Thunder’s hummingbird, UC’s squirrel, and Ctrip
Dolphins, camels, cattle...
Of course, there are many benefits to using animals as a logo: First, it has a sense of intimacy. Using a cute and adorable animal image can easily shorten the psychological distance with users.
The second is to enhance product recognition. The third is to use certain characteristics of animals to invisiblely promote the company's values.
Later, Internet companies no longer had animals to choose from, so they had to choose plants, such as douban, potatoes, mogujie, pea pods, nuts, pepper, melon seeds, grapefruit, oak trees...
Cheng Lan looked at it carefully again and affirmed: "It is indeed much better than QQ's Penguin. Even people my age like it. What's more, young people nowadays, especially girls, definitely like it.
I said, boss, what's going on in your head? Not only can you open such a big company, but you can also have so many creative ideas. I really want to dig into your brain and see!"
Is this a compliment? Li Feng subconsciously touched his head and said to Cheng Lan: "My painting is not good yet. I still need Brother Qi's help to improve it. When the time comes, you ask Brother Qi to come and I will give you some help."
He talks.
Also, Sister Cheng, after designing this logo, don’t forget to register the trademark!”
Cheng Lan didn't know anything. She knew that this was an opportunity given by Li Feng to his family, and Li Feng could easily find a design company.
In the end, Cheng Lan said gratefully: "Here and there, I'm helping. This is clearly your promotion. Thank you, boss. Don't worry, I promise to complete the task!"
Li Feng said with a smile: "It's nothing. I can rest assured that you can handle the matter, so I'll call you two! But hurry up.
When YY is officially launched, I will also use this logo image to make a few short videos, and maybe I will make a big movie in the future!"
Cheng Lan made a call directly, "Boss, don't worry, I'll let him come now!"
Chapter completed!