After Liu Zhiping and Ali officially signed a shareholding contract, they flew directly to Xiangjiang, the IDG China headquarters to discuss the acquisition of Tengxun.

And Liu Zhiping's acquisition strategy is also very simple: "Easy first and difficult", first acquire the shares of the venture capital IDG's hand, and then talk about MIH, and finally formally proposed to Tengxun to acquire.

After the signing of the formal contract with Ali's shares, Li Feng was very refreshing to let the finances directly to the Ali account to get 30 million US dollars, and there is no installment payment. Anyway

Then, then

Just when Liu Zhiping and the senior partner of IDG, Fu Qiang, discussed the acquisition of Tengxun stocks.

Li Feng also follows the contract with Ali, and has experienced a large -scale promotion to Taobao's Taobao with all the resources of Feng Rui's sharpness.

Bat network management, my123 cannot be said, what 17173, "Miracle MU" also advertised,

Even Li Feng once advertised on everyone on the Internet, mainly because Li Feng also wanted to try the power of Renren.com.

Of course, Li Feng's Renren.com advertisement uses Feed ads (a form of advertising inserted between published messages).

Instead of simple and rough pop -ups, suspended windows and other advertisements, it greatly affects user medical examinations, and the original Feed advertisement should first originate from Twitter, and now it has become the first of Renren.com.

Advertising will also be the most important profit way for Renren.com. Of course, Li Feng's requirements for Renren.com are far more than that.

By collecting user information and related data, Renren can determine accurate customers through 11 dimensions such as the age, gender, birthday, place, education, hobby,

Just like the advertisement of the high calcium tablet "people, when you are old, you are prone to calcium deficiency. In the past, I often supplemented calcium, but they were eaten three times a day, troubled! Now, with the new lid, high calcium tablets, a piece of piece, a piece of piece, a piece

Five pieces of the past, convenient! "This kind of advertising young people will definitely not watch it, waste is waste;

There are also girls like girls who do not need to promote to boys at all; there are baby milk powder or something, and there is no need to promote it to students ...

This kind of advertisement has increased more than 3 to 5 times more efficiency than the general advertising. It also told the advertisers "where is the half of the advertisement expenses that was wasted?"

And with the collection of Renren.com data, the data dimension increases, the analysis of users will become more and more accurate, and the efficiency of advertising will become higher and higher.

As the first batch of loyal households in Renren.com, Li Xiaoguang and Yu Xiaogu, who should never see you again, also because of Renren.com.

It officially became a male and female friend, and sometimes the Internet cafe became the dating place of the two. However, at this time, the two were in the "Green Apple" Internet cafe box, but they quarreled because of the advertisements on the Internet.

Li Xiaoguang pointed at the watch on Taobao, and said to Xiaoguo: "Wife, you just bought clothes a few days ago, and bought this watch for me, Rolex, only 200 yuan!"

And Yu Xiaogu pointed at the clothes on Taobao, and said to Li Xiaoguang: "Then why don't you buy this clothes for me, it is only 100 yuan! Besides, your Rolex watch is only 200 yuan!

"

Instead, Li Xiaoguang said: "Yes, it is fake, and the merchants are also talking about simulation, but the following evaluation is very good, just like it!"

Yu Xiaogu listened, and said nothing, and said to Li Xiaoguang: "You are quite able to find this table from there?"

As soon as Li Xiaoguang heard a show, he also answered quickly: "When I was on Renren.com, it was undoubtedly opened. A Taobao website, what happened!"

At this time, Yu Xiaoguo also said: "My clothes are also when they are also from Renren.com, it is undoubtedly open, you see."

At this time, the two looked at each other's online advertisements. They were completely different. Li Xiaoguang had a digital code, and there were more watches, while Yu Xiaoguo was more clothes. How did it know the habit of the two!

The two did not believe in evil, and they brushed several times, which were different. At this time, both of them shocked the strength of Renren.com, which is equivalent to "private customization".

If you go to the advertisement of Renren.com at this time, although many of them are different, all advertisements add up to 100 kinds of products.

Because Li Feng has strictly selected 100 kinds of boutique products from Taobao, mainly because of clothes, snacks, digital, etc.

The reason for promoting specific products is not only in order to promote Ali's Taobao, but also to promote the sharp Alipay.

And the promotion power of Renren.com once again proves the eyes of Li Fengchao, Wang Xing and others are also surprised by this advanced advertising model.

In addition to Feng Rui's internal, the most clear power of Renren is Ali. Other websites links are only one -thousandth of the conversion rate, that is, 1,000 people click in, only 1 purchase.

Through the Renren.com link, the transformation rate of the user in is as high as 10 thousandth, that is, 1,000 people click in, and 10 people will buy it.

The advertising promotion ability is shocked,

In addition to losing on Taobao's free mode, eBay is more important to lose on the expansion of new users. Through overwhelming advertisements, and sharp precision advertisements, everyone knows Taobao.

And those who really make Taobao rise are those who have not shopped online and have no online stores. Under the strong advertising of Taobao, countless users who first come into contact with e -commerce have chosen Taobao, especially the sharp "Alipay".

To reduce the risk of transactions, people have also started the first online shopping experience in life.

Even Ma Yun practiced and praised "the introduction of Fengrui investment is indeed a wise move", but in the end, Ma Yun looked at the operating data of Feng Rui Alipay, and said to himself with the voice he could hear.

Dao "maybe in the future, Feng Rui will become Ali's enemy".

This is the first cooperation between Feng Rui and Ali. It is mainly based on Feng Rui to promote Taobao to promote Taobao. In the end, Taobao has mastered nearly 80%of the transaction traffic entrance, which basically announced the failure of eBay!

At the end of Fengrui's large -scale promotion of Ali Taobao, Liu Zhiping also successfully acquired from IDG Capital to 7.2%of Tengxun's shares, which cost $ 17.28 million.

After all, IDG Capital is a professional venture capital fund, and Tengxun’s investment period is almost expired.

Therefore, in the face of Feng Rui's high valuation of Tengxun's $ 200 million, there are 20%of the premium acquisition, and when the "threat" in the field of Fengrui is going to enter the real -time communication field,

IDG Capital soon "yielded". Originally, IDG also wanted to convert Tengxun's shares into Feng Rui's shares, and was rejected by Liu Zhiping.

When the contract was signed, Fu Qiang, a senior partner of IDG, sighed to Liu Zhiping: "Martin, do you know! It was my first to discover the sharp venture capital funds.

It was just that I was too greedy at the time, and even at the beginning, only the valuation of 500 million yuan was given, not even 100 million US dollars.

If you were determined at the time, you could firmly recommend the sharp words to Mr. Xiong Xiaoge, maybe ...

But I thought that Feng Rui would succeed, but I still didn't expect that Feng Rui was so powerful now, even people like you are willing to join! "

Liu Zhiping said, "Really, I didn't expect that there was such a thing, why didn't I hear them say it!"

Fu Qiang said with a little emotional loss: "Maybe there is no enough tooth, martin, we have also made a few talks. In fact, I also want to ask you a question, why do you join the sharpness?"

Liu Zhiping seemed to be caught in memories. He remembered that Li Feng invited himself to join Feng Rui. He murmured and said, "Maybe he has light on his body! Maybe it is a dream! Maybe it was the move of that moment."

After Liu Zhiping finished speaking, he quickly cleaned up his emotions and said to Qiang Qiang: "Fu Qiang, it's not too early, I have to prepare to fly to South Africa, meet Mih Kus Baker, and get together all day!"

After the acquisition of 7.2%of Tengxun's shares in the hand of IDG, Liu Zhiping then immediately flew to Cape Town, South Africa to meet the owner of Tengxun's largest shareholder, Mih, Cus Baker, but before going to South Africa, before going to South Africa, before going to South Africa,
Chapter completed!