Chapter 122
If you want to fight, then fight!
This is not something Ma Huateng said casually. After Liu Zhiping left, Ma Huateng urgently held a core high-level meeting.
At the meeting, he told the core management that "Fengrui will officially enter the instant messaging and compete head-on with Tengxun" to the core management.
After saying this news, everyone also started to talk, "What's so scary about Fengrui? Can it be better than the three major portals!"
"I have heard that Fengrui never makes unsure of the battle. And their founder is not a child, but he is very powerful. Now many people call him "Bill Gates of the East"!"...
Ma Huateng knocked on the desk and did not let everyone continue to talk. He said first: "We Tengxun has encountered countless difficulties and setbacks since its establishment in 1999. Even at the most difficult time, we once wanted to sell the company.
But we, Tengxun, have never been afraid of anyone!
When our QQ was still OICQ, there were multiple instant messaging software PICQ, TICQ, GICQ, Sina paging on the market... I can't remember it, but the only one who survived was QQ,
What can this "resist the QQ Alliance" from some time ago do now? What's the use of Microsoft's MSN? Isn't it that "the strong dragon will not suppress the local snake"? We beaten down by us!
Why we always win in the end is that we are here. We are a strong team and we can understand users carefully, so we have always been the winners!
Now he also wants to come in. We are not even afraid of Microsoft, are we still afraid of a small Fengrui?"
Ma Huateng rarely speaks at meetings, and many decisions of Tengxun are discussed by everyone, but they cannot discuss them, so let’s continue to discuss them.
It is called a "marathon-style meeting" internally by Tengxun. It can be held for a day and a night until someone is convinced or can't stand it and then the decision is made.
For the first time, everyone saw Ma Huateng's passionate battle declaration. A true entrepreneur's character can only be seen when the company encounters setbacks and the most crisis.
He may be gentle and elegant in normal times, or he may be angry and scolding people, or he may be big fish and meat, or the birds sing and flowers scent, but when the company is in trouble,
He will do everything he wants, exhaust everything, and even sell his property and keep sticking to it!
And now Ma Huateng has made everyone decide to be sure of him! A person who will never be easily defeated!
Moreover, in the face of the fierce sharpness, Ma Huateng made a lot of preparations in advance.
First, accelerate the pace of listing. Tengxun’s current profit model is single, with a net profit of less than 200 million yuan per year, which is not as much as the profit of “Miracle MU” in two months.
And they are too dependent on operators like China Mobile, so only by quickly raising funds through listing can Tengxun’s “money shortage” problem be solved.
Second, just in case, M Huateng also borrowed a $10 million interest-free loan from South Africa MIH through the Internet for cash reserves.
The third is to officially launch the "Avatar Plan", where users can change the shape of virtual characters according to their preferences.
Such as hairstyles, expressions, clothing and scenes, of course, these "products" require a fee to be purchased, and this "Avatar" virtual image system is called the "QQ show".
All of this in M Huateng is to raise money! Tengxun now lacks nothing, and the product system is still perfect, but it is lack of money!
What is the biggest gap between Tengxun and Fengrui?
Fengrui must be richer than Tengxun, and Fengrui now has a super money-making machine like "Miracle MU".
"Nothing is missing, a company will not die! But there is only one thing, a company will die, that is, a lack of money!"
In addition to the company's own preparations, M Huateng also asked Tengxun's management to be prepared for combat. On the one hand, it always monitors Fengrui's movements, and on the other hand, it also studies Fengrui's loopholes. You cannot just passively be beaten!
Just as MCA Teng finished all this, Li Feng also officially announced the launch of the "YY three-piece set" within Fengrui.
Li Feng said: "I just tried it and the user's physical examination was good. Our Fengrui product should be like this. Everything is extremely simple and the effort is powerless.
Since the products are fine, then all of them will be launched on July 1st. That day was Saturday, and I just like Saturday. It seems that many of our Fengrui products were launched on this day.
Moreover, Zhiping just returned, not only allowed Alipay to successfully connect to Taobao, but also acquired 5% of Alibaba's shares, 7.2% of Tengxun's shares, and almost almost acquired Tengxun.
It is definitely our great contributor, so let this YY third-year product celebrate Zhiping’s contribution!”
Liu Zhiping looked at the passionate Li Feng and felt that Li Feng had another advantage over Ma Huateng, which was that he was considerate.
People not only need a kind of respect for money and honor, but also a kind of recognition from the top managers.
For example, if you don’t wash dishes and watch TV on your phone, your wife will complain; but if you watch your wife wash dishes while chatting with your wife, she will be quite happy, which is also a kind of respect.
Regarding the specific promotion of the three products, Xu Jiawei asked Li Feng: "Boss, are these three products still in accordance with the previous promotion model?"
After many promotions, Fengrui has now formed a set of effective promotion plans, referred to as the "Three Skills".
The first trick: Bat network management, MY123 brutal pop-up window, if the more important products will be promoted offline.
Second trick: 17173, "Miracle MU", or promote it on other websites such as the three major portals;
The second trick: Renren.com, Tieba is precisely promoted and has very high efficiency. However, everything is for Renren.com now, this is rarely used;
Li Feng said: "No, just promote this 'YY game', and only promote this 'Happy Landlord Competition', and don't worry about anything else.
If the three are promoted together, users will not be able to tell the difference. If you choose that, you may not be able to repay it for a while. The user will be dizzy!
You have to take advantage of this 'Directual Fighting Competition' and push me hard. Don't be afraid of spending money. Click on the page and completely detonate the network."
In the world of the Internet, the "bucket effect" is invalid, and it is more important to "click on the surface" and hit a certain pain point of the user. "As long as my buddy has a long board, I will win with just one bucket, my buddy!"
Just like Fengrui's "Bat Network Management" is also a simple and rough product, it will hit the point of "permanent free" and then eliminate all the network management software on the market. Then I will make up for my shortcomings at that time! The current "Bat Network Management" has been upgraded to 4.0.
There is also like Alibaba’s Taobao, which also vigorously attacked the “free” point. Then eBay thought that your rise to Taobao was based on free, but the C2C profit model ultimately required agency fees.
So now you are free now and I charge you. It seems that you are very arrogant, but sooner or later you will charge you too. Then I will have the support of foreigner eBay behind me. You are just a local copycat company, and I can still beat you...
However, Taobao just doesn’t charge, it’s not chargeable, and eBay waits for it, and waits for it, and waits for it to lose its youth, waits for the opportunity, and waits until it’s completely finished.
There is also the same thing as Zhou Hongyi 360. By promoting 360 Security Guard for free, he launched 360 browser with 360 Security Guard, and launched 360 search, "three-stage rocket", and finally made money by searching, and went around in a circle for profit.
Later, Internet companies also learned to do so. Don’t worry about anything when they come up. They just “burn money”. As long as I have more users, I will make money back in the end. I will use “burning money” to burn Meituan and Didi...
In fact, in reality, many things have also failed, just like "failure is the mother of success", which comforts the losers.
Ordinary people like you and me, if they start a business, no one will invest, and they can only use their own money. In other words, ordinary people probably only have one chance in their life, and one failure can "harm your muscles" and there will be no more than ten or eight years.
Even if you are really rich in the future, you still have the courage to start a business again. When facing your parents, family, and children, do you still have the courage to make trouble?
As for why Li Feng dares to play like this, this is rebirth's confidence in the future, that is, knowing that this will earn 100% back, rebirth is the biggest advantage, the biggest golden finger,
Therefore, Li Feng dared to mortgage his house to invest in stocks and earned his first pot of gold!
Therefore, Li Feng dared to represent "Miracle MU" at a high price!
So, Li Feng dares to further the bet on Masayoshi Son!
Because Li Feng knew that he would win in the end, he dared to continue playing without hesitation.
Moreover, rebirth not only brought Li Feng a prediction of the future, but also allowed Li Feng to find some very excellent partners, and also made Li Feng more confident in himself and the future.
Finally, Li Feng also said to Xu Jiawei: "This 'Happy Landlord', don't be afraid of spending money, and you must ignore costs and investment. Our purpose is not to make money, but to gain users.
Wherever you can access the Internet, you must create topics and hype them up as much as possible, which is the hype.
And SARS has not yet been lifted, and people in the motherland also need such a carnival!”
Finally, regarding the promotion fee of YY game "Happy Landlord", Li Feng extended three fingers to Xu Jiawei!
Xu Jiawei said in surprise: "Three million!"
Li Feng shook his head and said affirmatively: "Thirty million! One million a day, burn it hard! Tengxun's QQ game has not appeared yet. If it dares to follow up, I will burn it to death with money. If it dares not follow up, then I will intercept his users!"
Then, Li Feng said to Xu Jiawei: "When the time comes, I will find a promotion plan, and 300 people will hold it once,
The first prize will be 10,000 yuan, or a computer or something, the second prize will be 5,000 yuan, or a mobile phone or a third prize...
Anyway, you can do it. If you get a small reward of 10-100 yuan, you can get the user's address and mobile phone number, etc.!"
Chapter completed!