Chapter 126(1/2)
What is "cross -border blow"!
Take the simplest example: "Instant Noodle" that has been "cross -border"!
Before 2011, China's instant noodle sales maintained double -digit growth for 18 consecutive years, and in 2013 reached 46.2 billion packages.
After that, the "Instant Noodle" scenery is no longer, and sales have declined for three consecutive years. By 2016, it fell nearly 8 billion packages.
What happened in the past few years? Think about overtime, what are you eating when you are lazy?
By the way, takeaway!
When many big guys who facilitate the boundaries are unable to fight for the market, they have never thought of it. One day it was the Meituan who defeated them. Are these takeaways hungry?
Eliminate you, have nothing to do with you!
Just like the sharp YY game and Tengxun's QQ game fight now, Lianzhong suffers!
Lianzhong is also very wondering, who am I looking for, who I get!
As the leading boss of the current domestic chess and card game website, Lianzhong believes that he has sufficient rights to speak in this field.
And Lianzhong's boss Bao Yueqiao is also an old man in the Internet. Last year, he also participated in the "West Lake Forum" organized by Ma Yun. At that time, Feng Ruigang was established not long, but it just launched "Miracle MU".
When the YY game was launched, the number of users rushed to increase, and the boss Bao went up to play, but I felt that it was
And yy games still have a lot of reference to Lianzhong. After all, Lianzhong can do so big, and can also hang the game platforms such as "wing". There must be a unique place.
Li Feng is not a pedantic person. Teng Xun's "cottage spirit" still has to be learned, but after Feng Rui grows up, this means will be used less. Can you buy it directly!
After understanding the operating mode of YY games, Bao Bao also had a long time, and it was still young!
What is the use of users alone? Even if you have started tens of millions or even hundreds of millions of users,
If you can't reach a balance of income and expenditure, how can you support the normal operation of such a large platform?
It should be noted that leisure games are not online games. The more users, the stronger it means that the stronger the gold absorption ability, but the higher the cost of investing in the server and operation and maintenance.
As a person over, Lianzhong realized this early, so he converted the strategic focus to the mode of cultivating user payment habits.
Just like when the payment model was launched from the beginning of the year, it was also to cultivate the user's payment habits.
In Bao Bao's opinion, the company must have a stable profit model, which is the foundation of the foothold. This is also the deepest summary of the income after they experience the "Internet cold winter".
It is based on this view that Bao Bao thinks what YY games, QQ games may be beautiful, but it must not be long. For the time being, you do n’t have to rush to take countermeasures. You can wait and see for a while.
Now Bao's thoughts are similar to eBay Ebay. Although you are now freeing by users, you still have to charge it after all!
In fact, in addition to watching and seeing, Lianzhong does not have many tricks. Unless Lianzhong also launched the "Landlord Competition" with this YY game or QQ game,
But for the Lianzhong who is not much money in itself, instead of watching it, it is better to watch it, see him starting up the tall building, and then see when he collapses ...
Of course, Bao Bao is not doing nothing, "Why did Feng Rui do so? Isn't it because he has" Miracle MU ", is it rich?"
As a result, Bao Bao decided to put the focus of research and development into the new large game project "Lianzhong New World", and the original system was slightly upgraded and optimized.
But Bao Bao didn't expect that Li Feng did think so, and did it. "Will go to the end for free", let alone yy games.
Even Renren.com does not need to consider making money. Last time I used Renren.com to promote Taobao to Taobao, but first try the vitality of Renren.com.
And except for "Miracle MU", other sharp products are not for profit. As long as you use users to form a monopoly, how much money will you make?
Therefore, Li Feng has also emphasized on the "President's Office" many times that "the basic services of all the products of Fengrui are free",
Just like Ali to promote Taobao, how much money it took for five years, the result was only one year recovering the cost.
And although they are all chess and card game websites, YY games will not only learn from it, it really achieves "green is better than blue than blue".
Without comparison, there is no harm. After a comprehensive comparison, Lianzhong has completely reduced the battle of war, and it is difficult to enter.
First of all, the YY game is more in line with the public aesthetic page design. It can definitely throw the Lianzhong's rigid and ugly page design out of a street.
And YY can customize the user's character image. The sidebar shows the player's historical situation and the background is refreshing.
The image definition of Lianzhong must be charged, otherwise it is a blank, ugly background, a pile of advertisements, and the sidebar is an irrelevant system message. There is no beauty at all.
Secondly, in terms of gameplay, it is also more novel and varied, the fun is greatly enhanced, and the novel, interesting, and vivid and magical dubbing.
And Lianzhong automatically finds the seat function, otherwise we have to find it slowly, sometimes we have finally found the position but can’t sit down.
The pop prompts say that other members are unwilling to play with themselves (there are a lot of reasons, there are low levels, there are low speeds ...), it is really speechless.
YY games can be added automatically, customizing netizens with similar energy, and these are free.
In addition, YY games have a little more popular, that is, happy beans that can be collected for free every day, although it is limited to the total amount of 1,000, it is 1,000.
But it can ensure that players have a daily entertainment time on the platform. Even if they lose today, they can come again tomorrow. There is always a reason to play.
This is much stronger than Lianzhong's side. Once there is a bargaining chip that players use to play games, they can only be recharged, or they can only register the account.
... ...
In this many comparison, the original players of the Lianzhong platform ran to the YY game side by side, let alone those new users who have just touched such games. One by one
Except for the relatively old age, there is no social tools, you will only look at the news on the Internet. You are used to using Lianzhong's high -end players, but unfortunately, Lianzhong did not dig deep into these user groups.
It is these micro -innovation that made YY defeat Lianzhong games in detail.
Fortunately, Tengxun joined in, otherwise this wave would take away Tengxun away, and the addition of QQ games has accelerated the death of Lianzhong.
In many people's eyes, Feng Rui's attack on Lianzhong is nearly a bloody culprit that happened in the animal world. Both sides are full of claws and teeth, simple movements, all of which win.
The battle between Feng Rui and Lianzhong is more of a battle of accidents, just because Lianzhong blocked the road of Feng Rui,
The battle between Feng Rui and the United States also started at the same time as it and Tengxun's battle.
For other Internet entrepreneurs, Xing Rui and Tengxun are a war in the "social territory" despite the death of you.
However, Feng Rui's killing of Lianzhong is completely different. Feng Rui's powerful combat effectiveness, as well as Li Feng's team's talent on traffic and user resources, has caused the entire Internet industry to shock. Almost everyone began to think about
A terrible question-
If one day, Feng Rui enters my territory with the same tactics, can I resist?
******
When YY games and QQ games fell in love and kill each other, Li Feng also received a call from home. The new house in Thai City could stay. Li Feng hoped that Li Feng could go back.
And the results of the college entrance examinations of the two younger brothers have also come out. Xiaowei lived up to Qilu University, and the small country was also extraordinary.
Although both universities are in Quancheng, one of the top universities in Lu Province, and the other is just a small two, but the small country is very satisfied and specifically called Li Feng.
One said to Li Feng, "How do you work hard?" "In order to enter the university, you have dropped a layer of skin."
Of course, Li Feng knew the thoughts in the heart of the small country, and once again reiterated the "computer, mobile phone, Yanjing 7 -day tour", and then ended the phone call.
In the previous life, this brother was not mixed, and some of the brothers did not show their faces, and they often helped. In this life, they have developed themselves.
If you are comfortable, you can still do it.
But before leaving, Li Feng arranged the company's advance and go.
Li Feng said to the crowd: "Nothing, I will stay home for a few days. During this time, I can exhaust me, and there is no need to call me if there is nothing. I will take a few days."
When Li Feng finished this, he was "not blushing and unwilling". You didn't stay in the company all day to drink tea or run back to school.
Playing football with the fat man, you are so tired, we have worked overtime for a few days and work overtime.
Of course, everyone is just complaining. After all, the boss is still mainly decision -making, and no one knows how much pressure is the moment when the boss decision.
As the head of YY game, Long Xiaotian asked: "Boss, YY game still maintains such promotion,
Now Tengxun QQ games have also been followed. The cost is not much, but the effect is also good. We must not minus or reduce it.
Li Feng faintly refused: "No need, the extent of the scene is OK. You know that we are not for profit, all to increase the registered users of Renren.
Although you see one million a day, you should know that there is a one million registered users one day, which is our value. Therefore, the promotion of YY games does not decrease. "
Li Feng thought about it again and said, "But you can't promote YY games alone. At that time, YY music was promoted, YY input method. These two are also a baby.
After speaking of YY games, Long Xiaotian also reported two news "one good and one bad",
"Bad News" was Long Xiaotian said to Li Feng: "Boss, a" Miracle MU "has appeared two days ago, and we have been blocked by us."
It is indeed a bad news, and it is still a big bad news. Li Feng dares to bully Tengxun and kill Lianzhong, isn't it because he has money?
The vast majority of Feng Rui's money comes from "Miracle MU". Now "Miracle MU" appears plug -in, and thinks that someone moves his own cheese.
After listening to the report of Long Xiaotian, Li Feng said seriously to Long Xiaotian: "Xiaotian, there is a plug -in, one seal and one, two seals and two, you must not let the plug -in.
Now, in addition to Renren.com, it is the most important thing for "Miracle MU". You tell brothers that you must insist on the end of the year. As long as YY is launched, even if the "Miracle MU" is flooded at that time, it will not affect the overall situation, but now now
No, I must stare for me! "
Long Xiaotian listened to Li Feng's words, and also stated seriously that "No problem!" And another "good news" is not good news for Li Feng,
Long Xiaotian said to Li Feng's "good news": President Mike Mohan Laihua officially and China ’s Internet operator to discuss the agency issues of" World of Warcraft ".
Many Chinese online operators have negotiated and cooperated, and Long Xiaotian, as the sharp representative, also negotiated with Blizzard President Mike Mohan.
And Mike Mohan also expressed his favor for the sharpness, and hoped that in the end it could be represented by Feng Rui to "World of Warcraft",
After all, Feng Rui's ability to operate is extremely strong. Its "Miracle MU" is the best game in the current Chinese market. Of course, Blizzard hopes that Fengrui can represent "World of Warcraft".
Then, then
To be continued...