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In fact, the reason why traditional antivirus software manufacturers were defeated in front of 360 was that in addition to Zhou Hongyi's courage to set off firecrackers at will, the ultimate root cause is that it is "permanently free". Even this already mature antivirus software market has to face such a subversive blow.

Just like Fengrui's first product, "Bat Network Management", in fact, Li Feng's Internet cafe management software "Bat Network Management" was a bit late at that time, and there were already many Internet management software on the market. What's the matter, Xinhaoyi software... But it was not yet eliminated by Li Feng's "Bat Network Management" one by one, because this is a dimensional reduction attack from a higher level!

"Our antivirus software is easy to use!" Traditional antivirus software led by Rising.

"We'll be free forever!" 360 Antivirus.

"Our software is easy to operate!" traditional antivirus software.

"We'll be free forever!" 360 Antivirus.

"Our software has been around for more than ten years, with high technology and many virus databases!" Traditional antivirus software.

"We'll be free forever!" 360 Antivirus.

"Can you say something else?" traditional antivirus software.

"We'll be free forever!" 360 Antivirus.

"Okay, you're still good..." traditional antivirus software.

"We'll be free forever!" 360 Antivirus.

“…”

Besides, 360 Anti-Virus is a software produced by Fengrui. Is it bad for user experience? It is simple and easy to understand, easy to operate, and the key is permanently free!

Therefore, the "Anti-360 Alliance" was self-defeating, and many traditional antivirus software could not stand it. Even Rising, the "big brother" of traditional antivirus software, became the first unlucky person.

On April 1, 2006, Fengrui directly announced that it had acquired Rising Antivirus Software for US$1.5 billion. This old Internet company that has been established for more than ten years has finally become another "pet" of Li Feng!

Even the acquisition took only two months, and Zhou Hongyi came forward to negotiate. Even Fengrui's president Liu Zhiping did not show up. He just signed Li Feng at the last sign.

The market price of this traditional antivirus software company, which could have been worth about 300 million US dollars, was directly cut by Zhou Hongyi, and this was Li Feng's increase of 20 million US dollars.

In fact, if Li Feng waits for another, he may win Rising for 100 million US dollars, but Li Feng never delays major events because of a little money. In order to avoid Ye Changmeng, he directly asked Zhou Hongyi to acquire it.

The reason why Rising failed so quickly was not only because of external competition and Zhou Hongyi 360's crazy crushing, but also because of its internal impact. At that time, two representatives appeared in Rising's senior management, one was that Liu Xu advocated technology improvement, and the other was that Wang Xin advocated marketing.

Are you very familiar with it? Our big box has also experienced these things. At that time, Liu Chuanzhi's "trade, industry and technology" and Ni Guangnan's "technology, industry and trade" route disputes. In the end, Liu Chuanzhi, who had a stronger relationship, won the victory. From then on, the box embarked on the "trade, industry and technology" route and eventually became the "conscience of the US imperialist emperor"!

Huawei, which is opposite to the choice of connecting boxes, embarked on the most difficult path of "technology, industry and trade" under the leadership of Ren Zhengfei, and eventually created today's Huawei. You should know that in the 1990s, connecting boxes were the pride of Chinese companies, and Huawei's coupler box was nothing!

"Trade, Industry and Technology" and "Technology, Industry and Trade" pay attention to the market, the other pay attention to technology; one short-term interests, the other long-term interests; one is the obvious results, and the other is the confusing future!

The same is true for Rising. At the beginning, Liu Xu, who advocated technology, had the upper hand, and indeed he was the main force in improving technology. He failed due to continuous losses. Later, Wang Xin gained the upper hand, mainly promoting market sales, and using public opinion to suppress his opponents, he was accused.

The two of them also competed with each other in the company because of disagreement, and even fought against each other in a targeted manner. The final result was that the capital behind them stopped playing and sold it to Li Feng directly.

Li Feng has never been a problem with the dispute between Liu Xu and Wang Xin, or the dispute between technology and the market, because Feng Rui has been a technology-oriented technology enterprise from beginning to end.

Li Feng not only asked Zhou Hongyi to open Wang Xin, but also opened all the senior management teams who were not technical in Rising. Li Feng didn't want his company to have a market-oriented concept!

The reason why Li Feng raised Rising's purchase price is because he valued Rising's in the corporate charging market (to      b). No matter how powerful 360 is, it is currently only fighting at the consumer level (to       c).

After all, I fell in love with Rising who has a strong background relationship at the government level. Not only did he call Li Dongmin, but he could even get the phone into the hands of Li Feng's woman. I have to say that Rising has a strong relationship!

Rising surrendered, will it be far away for many antivirus software such as Kingsoft and Jiangmin?

At the same time, Rising's complete defeat means that Li Feng and Lei Jun's bet lasts for one year. Can 360 defeat Kingsoft?

Neither of them said the bet, but everyone knew that if 360 won, the Lei Army would agree to Fengrui's acquisition, and the Lei Army would also join Fengrui; on the contrary, if 360 lost, then 360 would always withdraw from the antivirus software market.

And the result is now very obvious. Only Kingsoft is left to survive. However, Lei Jun still did not choose to give up. He could not give up until the last moment, and he would die even if he died!

For the vast crowd of people who are watching melons, Zhou Hongyi, who has been fired in the media all day and won, is the most glorious person in 2006!

But for Li Feng, this should have been predictable and destined to be successful. Apart from calling Zhou Hongyi to encourage him, Li Feng did not even show up.

The only time Li Feng returned to the company was because of the convening of the Fengrui F2 Conference (the second Fengrui i/o Global Openers Conference).

This kind of super strategic matter is what Li Feng pays most attention to!

The Fengrui F2 Conference was held at the Fengrui Building (Sub-Center) on April 26, 2006. Li Feng finally attended the event to stand up for his own opening conference.

After the conference was successful, Li Feng, led by Ren Yu, the head of Pengcheng Branch, inspected the Fengrui Building in Pengcheng. The Fengrui Building, which was built in the place where Tengxun Building was planned to be built in the past, was exactly the same as the Fengrui Building in Yanjing, and was not bad!

Immediately afterwards, Li Feng held a president-level internal meeting in Fengrui Building in Pengcheng. After a simple work report, Li Feng emphasized three points, and then went home to take a look and then flew directly to the United States.

First, thank you comrades for your hard work, everything goes well with Fengrui. 360 was successful, and Pengcheng Fengrui Building was completed... The "three major super plans" are also under the planning progress.

Secondly, the Fengrui International Acquisition Plan was successfully completed and the results were very gratifying. This Fengrui "International Acquisition Plan" started last year's F1 Conference and lasted for more than a year, spending a total of 1.2 billion US dollars.

It has acquired four companies, including youtube, Blog China, South Korea Sile     Gate Company (Cross Fire) and Stea (Steam);

It jointly acquired Japanese social networking website ixi with SoftBank Group, with each party holding 50 shares;

It has also invested in 40 Valve shares, Hikvision 40 shares, Space Exploration Technology Company (spacex) 2 shares, Tesla 5 shares, Professional social networking website "Linking In" 10 shares, and ITTER (Twitter) 40 shares in a total of 7 companies. By the way, it is also with Rising, which has just been acquired;

Fengrui even jointly invested with Chen Nanpeng and Sequoia Capital to establish an investment foundation "Sequoia Capital China Fund".
Chapter completed!