Chapter 481: The Qualcomm Tax That Will Never Be Inseparable (4000 words)
Don't look at the Android alliance from 3 to 7, and then suddenly skyrocketed to 14, but Li Feng also understood that except for Google, HTC, these companies later only "icing on the cake".
Once the Android Alliance fails, that is, when the fish is scattered, the strength of this Android alliance must eventually look at itself.
What's more, most of these companies that have joined later are telecommunications operators. Except for American telecommunications operating vendors Sprint, it is what it is urgently needed.
Without Li Feng's most needed mobile phone manufacturers, but there are two good news "Motorola, LG", at least you can sit down and talk.
However, the biggest purpose of Li Feng's visit to the United States is not telecommunications operators or mobile phone manufacturers. These are not. Let Li Feng run a trip personally for this: Gaotong!
If Li Feng's division of the entire mobile phone field: mobile phone manufacturers, like Motorola, LG; mobile device providers, like Huawei, Ericsson;
Telecom operator, like China Mobile, Central Unicom; semiconductor manufacturer, like Intel, MediaTek; application software providers, like Google, Yahoo, etc.
And Qualcomm is definitely the most special one, and even tells it as "the entire smartphone solution supplier". It has a chip and a communication protocol.
Smart phone,
As Teacher Luo said, "Except for Samsung, Apple, all smartphone manufacturers are solution integrators (at that time Huawei mobile phones were not so powerful)!", To be honest, it is a product that puts all the supply chain like Lenovo.
Integrate into a mobile phone, and then sell it to the seller.
And Qualcomm is precisely the highest top player on the entire smartphone industry chain. He has a full set of mobile communication protocols, and its Xiaolong chip is the standard of flagship mobile phones, and even Apple's baseband chip is Qualcomm (there are many mobile phone chips,
The most critical processing chip and baseband chip), so there are still many mobile phone manufacturers to compete for the launch right of Qualcomm Snapdragon 800 series chips.
Of course, the market of the smartphone has not yet erupted, and the real first smartphone "Apple's first generation iPhone" has not yet been listed. However, for the future of the Android Alliance, Qualcomm must be pulled in.
Whoever lacks this Android alliance, can not be missing Qualcomm!
So Li Feng arrived the next day in the United States. He didn't even go to his own company. He didn't even have a day of his own woman. He pulled Larpeg, with Long Xiaotian, and the CEO of Qualcomm who visited the door.
Then, then
Paul Jacob is the son of Avin Jacob, the founder of Qualcomm, which can be regarded as his father's career, but in the technology circle at that time, the father's father's business was not an optimistic option.
The pre -car is a programs of Motorola CEO Chris Topov Golvin 2 years ago. When he was in office, Motorola was once known as the "Golfur dynasty" and was a typical family business.
As the third -generation head of the family, after the Kristov came to power in 1997, in just 6 years, Motorola quickly experienced the mobile phone market share plummeted, the stock price was half a discount, and it was extremely declining.
Then, then
Therefore, on the day Paul Jacob took over the CEO of Qualcomm, the company's stock price fell 3%, not to mention the founder of Qualcomm Avin Jacobu.
After leaving at the age of 51, Avin Jacob founded Qualcomm, and with his advanced technical vision, he created a full set of core technology CDMA empires in the next 20 years.
CDMA is a wireless standard, and Qualcomm is the first commercial and push of this technology. As early as 1986, Qualcomm had obtained the first CDMA field patent.
) Comparison, this time is even more amazing.
For example, what CDMA names represent different network technology, but they all include the words of CDMA, and Qualcomm is exactly the owner of the CDMA technology patent.
The current wireless communication is based on CDMA technology. Qualcomm has a large number of core standards for the necessary patents in the global communication field. Therefore, he can charge patent fees to all manufacturers who use the technology, and it is not limited to mobile phone manufacturers, operators.
At this time, the 3G era has not really come, but at this time Qualcomm can be regarded as a world -class giant, which undoubtedly makes the fans more harsh to the successors.
In fact, Paul Jacob is not the real son -in -law. He got Qualcomm CEO seat with his own ability.
Paul Jacob has clarified to his questioners that Qualcomm is not a family business. "I am a CEO is the choice of the board of directors, not my father's choice."
According to his narrative, in the first three years of Avin Jacob's departure, Qualcomm had begun to prepare for new successors. After locking in a number of candidates in both inside and outside, Paul Jacobu was finally selected.
This statement was actually able to follow -at that time, the Qualcomm shares and voting rights held by the Jacob family were lower than 3%.
Nevertheless, when Paul Jacob, 42, took over the CEO of Qualcomm in 2005, still faced a heavy crisis.
In the era of Laoguobu, 3G was in the ascendant. In the communication market, the GSM standard (2G mode) occupied the mainstream market.
Qualcomm plays the role of a "challenger". Through competition with other technical standards, it has been promoted to all aspects of the industry. It took more than ten years to prove that CDMA represents the future, tried to replace GSM, and challenged the status of overlord Intel on the mobile chip.
Then, then
Before Paul Jacob took over, these challenges had basically been successfully completed.
The next role of the challenger is often a monopoly.
For a long time, Qualcomm's core business model is to issue a CDMA patent license to global telecommunications equipment vendors and charge patent fees. At the same time, they will compete for the market. However
This also means that all telecommunications vendors who use 3G need to pay this patent fee to Qualcomm.
Some people once thought that compared with Lao Jacob, Paul Jacobu may be better speaking in patent fees. Paul Jacob looks more thinner and gentle than his father.
In external activities, you will take out a few different CDMA mobile phones from the briefcase, as if a competent salesman.
But this may be a misunderstanding. In fact, the toughness of Paul Jacob, which has been reflected at the beginning of his office.
"No one likes to pay patent fees, people like cheap things," two months after taking over, he explained to the media, "But people have not considered where Qualcomm has invested these patent fees. It is Qualcomm's basic technology
Study, reduce the threshold of the industry, can the price of mobile phones a significant decrease. "
When responding to those voices that questioned Qualcomm's "more lawyers than R & D people", Paul Jacob's statement was more direct -Qualcomm had funds to pay the lawyer, so "continue to counterattack, the opponents did not get what they wanted at all.
thing".
The toughness of Paul Jacob has laid the tone for Qualcomm's more than ten years of industry attitude. He set off a three -year dispute with Nokia for three years.
And just on this day Li Feng visited, the lawsuit was still holding!
It was also in a deadlock because of the negotiations. Nokia announced that it would purchase chips from Broadcom, Semiconductor Semiconductor and Yingfei Ling Company, which means that the Qualcomm chip has given up.
In the eyes of many analysts at that time, this result had a greater negative impact on Qualcomm.
Because Nokia was not only the absolute leader in the mobile phone industry at that time, but also the market share continued to expand. In 2007, it reached 49%of global mobile phone shipments.
So far, this is a proportion that no one can match. It is really the achievement of "no ancients, no one afterwards."
Therefore, some people even think that this will affect the development speed of 3G.
But everyone ignored the changes in the outside world.
In the future, when people review this year, they have clearly realized that for the entire communication industry, including mobile phone manufacturers, operators, chips, wireless companies, etc., it was called the first year of the smartphone in 2007, and it was the mobile Internet.
In the first year, this means the arrival of a new era, and to this day, this era still continues.
Because the first generation of iPhone that year was about to be launched, this not only subverted the entire mobile phone industry, but also changed a long -term phenomenon of the wireless communication industry: 3G networks have lacked innovation motivation after 7 or8 years, most of them have lack of innovation.
Practitioners believe that since 2G is enough for calling and text messages, why do we need faster network speed?
Apple's founder Jobs then answered this question with "AppStore". With the popularity of the iPhone, even the 2G network that opened the APP had to wait for 3 minutes to speed up the pace of elimination.
The Qualcomm of the 3G network is undoubtedly the biggest beneficiary. It is almost "lying down" the entire industry.
"There is no doubt that the iPhone's very positive impact is to let the mainstream people want to obtain more data with equipment," said in an interview with Paul Jacob.
Not as good as the iPhone effect ".
Of course, in addition to "lying" in industry standards, Qualcomm has also done a profound thing -launched a Snapdragon chip brand.
Five years later, when this brand hopes to promote it in China, Qualcomm chose the name "Snapdragon" from the 100 preparations collected by.
The combination of communication patents and chips makes the advantages of Qualcomm. In the end, Qualcomm became the "dad" of all smartphone manufacturers, "the Qualcomm tax that can never be separated from".
Few people like Qualcomm's patent fee.
But it turns out that in the 3G era, no one can bypass this cost, whether it is a operator or a equipment dealer, it is called "Qualcomm Tax".
And as always, Qualcomm's charging method on mobile phone chips is quite "tough", which is agreed to be 3%to 5%of the sales of mobile phone machines.
See it clearly. This is the sales price of the whole machine. It is not a factory price, cost price. From the perspective of mobile phone manufacturers, this is unreasonable!
Take the current Apple phone, for example, a $ 1,000 iPhone8 mobile phone can sell almost 100 million units. If it is calculated at 3%, then the patent fee for Apple to Qualcomm is $ 3 billion,
In other words, Qualcomm can hold 3 billion US dollars in vain. Of course, because the specific agreement and tax standards involved in it can not be considered a specific amount, but the more Apple's financial report report, one billion US dollars of dollars, one billion US dollars
There are still.
And when you see clearly, this is the sales price of the whole machine, including chips, monitors, cameras, etc.
For example, if a mobile phone with Qualcomm chip is sold for $ 100, it needs to be paid to Qualcomm $ 5; if this phone increases the lens or memory and other components, the price is increased to $ 150, even if the new parts are added,
It has nothing to do with the chip, but the fee paid to Qualcomm has increased to $ 7.5.
You know, although the chip on the smartphone is the highest technical content, the most valuable on the mobile phone is the display panel, camera module, functional device, structural parts, especially the display panel is the most expensive component.
There is a relationship with your chip!
And Qualcomm is so domineering, childhood is not bullying, all 5%, you can't buy losses, and you can't buy it. Our slogan is: there is no middleman to make differences!
Someone will definitely try to resist, but in the end they were beaten down by Qualcomm.
For example, in the Huaxia market, Meizu, which has always been unique, tried to avoid Qualcomm, and used Samsung, MediaTek chip, but it turned out that consumers would not pay for this "resistance" feeling.
And even if you use MediaTek's chip, you have to pay me from Qualcomm!
Someone will be asked: Why do I use MediaTek chip, and I have to pay you from Qualcomm!
Qualcomm: Because Qualcomm has a necessary standard standard patent for wireless communication, that is to say, as long as your mobile phone is a smartphone supporting smartphones, you have to give me a fee for Qualcomm!
Without me, you ca n’t get on the Internet, you ca n’t soak the girl, you ca n’t see the novels, the payment fee is not enough.
Q: What if I am 2G Nokia 1100?
Gaotong: ... Uh, okay, you are awesome, you can not pay, then you live in a primitive society.
Now that you know that Qualcomm is so powerful in the future, it is simply "ordering the world, no dare not follow", then Li Feng's visit to the door, in addition to pulling Qualcomm into the Android lineup, the other purpose is to get Qualcomm's patent authorization.
The largest shortcomings of the Android system also laid the foundation for the development of mobile communication in the future.
PS: This chapter is a bit of water, and many things are still found online. Please forgive me! Mainly, I think about the follow -up plot and make it more reasonable. Although the online novels need to be refreshing, but I am this one.
The biggest feature of the novel is based on reality and more reasonable, so there are more things to consider, but everyone also sees my efforts! Finally, please continue to support me, subscribe!
Chapter completed!