Jobs likes to talk while walking, and then talks with Cook after Corning's afterwards. At this time, they have come to Jobs' office.

Even in the office, Jobs likes to talk while walking, he is the person who cannot stop.

After signing a few documents with another hand, Jobs said to Cook, "Cook, is now the most critical period of iPhone, and this time will also determine Apple's life and death, how hard you are."

"Steve, this should be, and you know me, this is exactly the goal I struggle for it." Cook said.

"I found that first -class players like to work with first -class players, because they have the same understanding of the product, just like we are now ... Now think about it, you can invite you to join the apple.

Decided. "Jobs shot Cook's shoulder and said.

"No, Steve, being able to join Apple and working with you is my honor!" Cook said very seriously.

******

Although Apple in the previous life lost Jobs again, it seemed to have lost that amazing innovation ability, but it is undeniable that Cook is definitely the top CEO. After his death in Jobs, Apple led Apple from the market value of $ 2 billion US dollars.

If you increase to the level of trillion US dollars, you can see that Cook is a super talent.

And Jobs has a high evaluation of Cook. He did not know once, "Cook is the best employee I have recruited so far. After the CEO James MCrney left in 1997, he had been difficult for him to find a suitable candidate.

I can't excavate potential from the company, and I haven't discovered a suitable candidate from the people I know. This work lasted for nine months until we found Tim Cook.

After Cook joined Apple, we fundamentally changed the supply process of the PC business. In addition to completely adjusting Apple's supply chain, Cook also led the company to enter the new market. "

Tim Cook was born in a small town in Alabama, USA. It is about half an hour from the Gulf of Mexico. His father is a worker of a shipyard and his mother is a housewife.

After graduating from Cook, he entered the University of Open to study industrial engineering. Later, he transferred to Duke University and obtained a master's degree in business management.

After graduating from college, Cook had worked in IBM for 12 years, and was responsible for the manufacturing and distribution of the PC department in North America and Latin America.

Since then, he switched to Corbald Corporation, responsible for the material procurement and product inventory management of Campa. Then Apple recruited the operation director of the operation. He finally joined Apple Company.

Cook was invited by Jobs in 1998. It joined Apple from Corbald Corporation. You must know that Campbai was in the middle of the day, and Apple was already on the edge of bankruptcy, so Cook joined Apple.

Like the "Hammer Company".

It stands to reason that Cook is a very rational engineer who never affects rational judgment because of personal hatred. However, in the interview, Jobs moved Cook only in five minutes.

Jobs' "Reality Twittering Power" once again played a role. His strong personal charm made Cook convinced, and Cook also decided to add Apple because he believed that in a creative genius like Jobs, life will definitely be wonderful in life.

a lot of.

And no one in Cook disappointed Jobs, especially his most powerful place is his management of Apple's supply chain. He compressed Apple's inventory cycle from two months to 2 days, and the value of inventory products has been compressed from $ 2 billion to $ 2 billion to

$ 20 million is also the excellent operating talent of Cook, allowing him to rise steadily in Apple's status.

What makes Jobs even more happy is that Cook and Jobs are very united, so that Jobs has a feeling of meeting each other, because Jobs often has a lot of wonderful thoughts, but rarely can be recognized by others, but Kuku

Ke often responds to Jobs, and in many aspects, his views are surprisingly consistent with Jobs.

In addition, the personality of the two is also very consistent, and even formed a complementary relationship in terms of personality. The cooperation between the two can be described as "seamless".

For many people, it takes a big heart to work with Jobs. Apple's last operating supervisor was to resign because of unbearable stress, so he gave Cook a chance.

Jobs has a strong personality and overbearing, and his strength is different from Li Feng's strength, and even has unreasonable troubles. Sometimes it will hurt employees.

If he thinks that the work progress is too slow, he will order employees to speed up and let this project advance forward at the speed of "non -human". If you don’t do this, then you have to be prepared to be fired.

Then, then

Once the work is not done well, Jobs will directly question the person in charge of the project. For example, after Apple's mobileMe data synchronization service was released at that time, users found that there were many quality problems.

The time withdrawal of the entire MobileMe team was exchanged.

Coincidentally, similar things happened in Apple China. At that time, there were some problems with illegal operations in the sales team of Apple China. For example, some sales staff abused discounts, special offers and other rights, and Apple caused great harm.

Jobs could not tolerate it at all. The dispatched commissioner had a strict investigation and made extremely severe punishment. As a result, the general manager, channel manager, channel manager, East China, South China, South China, and Southwest China, who had just taken office

A large number of sales leaders were fired collectively.

Although Cook and Jobs are very different in many aspects. For example, Cook's personality is relatively stable and gentle, and Jobs has a grumpy temper and aggressive, but the two are very persistent in work and demanding.

In Apple, Cook has become a role in implementing Jobs' intuition. In his work, almost no difference with Jobs. Most of the days, Cook works silently.

Just after he arrived, he arrived in the office. Every Sunday night, he will arrange a conference call to prepare for the next week. The professional attitude is admirable.

Cook is exactly the same as Jobs in management. It is very strict. Once the command is issued, it must be executed immediately. At a meeting in the early stage of office, Cook heard that there was a problem with Apple's supplier in China. Immediately said that someone should be immediately immediately immediately.

Go to China to deal with this.

Thirty minutes later, he asked a department manager sitting in front of him and asked: "Why haven't you left yet?" The manager didn't say anything, and he drove directly to the airport and bought a ticket to China without any luggage.

Later, he became the first deputy of Cook.
Chapter completed!