Listing is the process by which a company publicly issues additional shares to investors through a stock exchange for the first time in order to raise funds for corporate development.

But the essence of its listing is actually a kind of financing, but it faces investors directly. And because of this, is it easier to make money by going public? After all, all investors are destined to be "harvested leeks."

So Li Feng also understood what Liu Zhiping meant, but he didn't know exactly how Liu Zhiping would do it. However, at this time, Liu Zhiping still let it slip as if he was joking.

However, Liu Zhiping did not keep Li Feng waiting for long. After joking for a while, he explained: "Boss, you should also know that the amount of financing is not as much as the amount raised from listing."

This is for sure, otherwise there wouldn’t be so many companies seeking to go public for financing. It’s just that Fengrui can’t go public now. Li Feng also asked in confusion:

"However, Zhiping, you also know that I don't want Fengrui to go public now. I want to wait until Fengrui's tenth anniversary celebration in 2012 to go public. So what do you mean? How to do it?"

It turns out there are things you don’t know! Liu Zhiping smiled and then said: “Boss, Fengrui is not listed on the market, but Fengrui’s companies can be listed on the market!”

"You mean to let the following companies go public independently?" Li Feng understood a little bit.

"Yes, that's what I mean. Fengrui cannot be listed on the market, but there are many companies under our umbrella that can be listed on the market.

For example: game portal 17173, game trading website 5173, game platform Haofang, these can be listed independently, or they can be packaged into a game company and listed as a whole.

It's not as good as Zhou Hongyi's 360, which can package 360 ​​Guard, 360 Antivirus, and the Rising and Kingsoft antivirus software we acquired into one company and go public.

Another example is: Fengying Group, which combines our theater company "Fengying United Cinemas", film and television production company "Tangren Film and Television", special effects company "Digital Realm", animation company "Penguin Animation", and has invested in Hengdian Cinemas

shares, shares of Bona Pictures,

They are all integrated into Fengying Group, and can even be listed on the domestic A-share market. Wasn’t Huayi Company preparing to be listed on the domestic A-share market some time ago? Although our Fengying Group still lacks film and television production companies, our industrial chain is complete.

, definitely higher than Huayi!

We have many such companies under Fengrui, such as: 'Fengyin Group', which mainly focuses on YY Music, and 'Fengyue Group', which mainly focuses on Qidian... They can be independent, or they can be packaged and listed to maximize profits.

!" Liu Zhiping explained.

Unexpectedly, I was "riding a donkey to find a donkey". It turned out that I already had companies that could be listed on the market. If these companies were successfully listed, I would really make a lot of money. And just looking at these listed companies, you will know

No matter how strong Fengrui is, he might even be able to become the "richest man" Dangdang.

It's just that Liu Zhiping doesn't know the real purpose of his financing this time. Fengrui is not short of money. Li Feng just wants to raise more funds before the financial crisis, make a lot of money during the financial crisis, and then invest again after the financial crisis.

,

This is how things work, but after the company goes public, its financial affairs are made public. Once you do this, it will be easily seen by interested people, which will not only affect your subsequent investment, but also affect your external image.

Although Li Feng himself doesn't care about his image, Fengrui is different. When he was a small business, it was okay for him to "sneak around", but when he became a big company, if he continued to do so, he would be a bit "falling into the trap".

Moreover, Fengrui and other companies are also high-quality companies. They will have to wait until the mobile Internet to reach their peak. It is not appropriate to go public now, and I guess there is no rush for time.

Li Feng also asked, "Zhiping, if we really want to run a company to go public, like Zhou Hongyi's 360, how much time will it take for you to run it?"

Liu Zhiping also thought about it for a while, and then said seriously: "Boss, you know, listing is very troublesome. You have to find an exchange first, contact an underwriter, plus road shows and other procedures, and currently our company is also

Without a professional team, it would probably take at least a year."

"The time is a bit too long. I need money, but it must be paid before the end of 2007." Then Li Feng explained a little to Liu Zhiping, "It's not that I need money. In fact, I need money from Yunfeng Fund in the United States.

, it will have a major investment this year or next year. If it succeeds, we at Fengrui will probably not be short of money to spend in the future."

Liu Zhiping knew that Li Feng was making big moves, and he also guessed that it was related to Yunfeng Fund, because the last time Fengrui and Tencent fought, Yunfeng Fund had provided financial support to Fengrui, and later after Fengrui acquired Tencent

, the money was transferred to "Fengrui X Laboratory".

"Well, boss, I know, I will do a good job in cooperating with you, but if listing doesn't work, where do you plan to get more money, are you just counting on Fengrui financing?" Liu Zhiping asked.

The questions are back. Although the more money, the better, this is a financial crisis, and it doesn’t matter how much. It is estimated that the money raised by Guangfengrui is enough, not to mention the shares of Baidu and Focus are for sale. As for Ali’s shares

, what to do?!

Li Feng also thought about it and said to Liu Zhiping: "This time Alibaba's B2B listing is an excellent opportunity to cash out. You can ask Ma Yun if we can cash out Alibaba's B2B shares.

But there is a condition that our shares in Alibaba Group cannot be changed, and if Alibaba repurchases B2B shares later, Fengrui can also repurchase it together. We must remember this.

If Ma Yun agrees, then we will cash out; if he does not agree, then our shares in Alibaba will not move."

"Okay, boss, it seems that you value Alibaba's C2C Taobao and B2C Tmall more. By the way, boss, when it comes to B2C, we have always forgotten to mention JD.com, which you invested in!

JD.com has been developing well recently, especially after the launch of its Cainiao Logistics, which has become popular among sellers. However, the investment community is still skeptical about asset-heavy Internet companies like JD.com. If it really wants to raise funds,

I guess the valuation is not high either," Liu Zhiping said.

Facebook and JD.com are two special companies. They were both personally invested by Li Feng from the beginning. At that time, Li Feng and Lu Lu had not established Yunfeng Fund, so Liu Zhiping and others also treated these two companies with special treatment.

It's just that compared with Facebook, which has soared into the sky, JD.com's development speed is a bit too slow, and it is different from ordinary Internet companies. It is "heavy assets". It buys land and cars, builds logistics and warehousing, and many other things.

People don’t understand it, not even the investment community understands it.

If others don't understand, Li Feng can understand, and Li Feng doesn't have to be understood by others. When they can really understand, it will probably be the time when JD.com "jumps into the sky".

However, if Liu Zhiping hadn't mentioned JD.com, Li Feng would have almost forgotten it. It seems that after two rounds of financing from JD.com, he already owns 44% of JD.com's shares, and he can be regarded as JD.com's major shareholder!

Moreover, Li Fengzhi has not seen Liu Qiangdong for a long time since the last Fengrui Opener Conference. This was the first boss Li Feng met in his previous life after his rebirth. He also helped him, but later he also

Feedback was given to Liu Qiangdong.

The only unlucky person is Alibaba's Ma Yun. Not only did she invest in Alibaba, but she also took Alibaba's "Alipay" and even gave Alibaba's "Rookie Logistics" to JD.com.

If Ma Yun knew that these should all belong to Ali, she wouldn’t have gone crazy in the end!

….

Li Feng and Liu Zhiping talked all morning, and they didn't finish everything until lunch.

Li Feng also gave Liu Zhiping his final instructions: "Zhiping, it's up to you now. You can put everything else aside for now. The key now is to prepare for the Fengrui Opener Conference!"

"Okay, boss, it's no problem, don't worry!" Liu Zhiping also nodded, "By the way, boss, I suddenly remembered something. Tang Jun from Sheng Tianqiao resigned. Now he found me and wanted to join Fengrui? You

how about?"

Tang Jun joins Fengrui?!

Unexpectedly, Fengrui became so popular that everyone wanted to join.

It's just that Li Feng, who has always liked super talents, has a different view of Tang Jun this time. He is too flamboyant and egotistical, and he is very good at using the media and hyping up.

Before Tang Jun joined Fengrui, he publicly expressed his attitude to Li Feng in the media, "I can make Sheng Tianqiao the richest man in China, and I also have the ability to make Li Feng the richest man in the world!"

Damn it, I don’t have to do anything now except the arrival of the mobile Internet. I will definitely be the richest man in the world in the future. Do you still need your achievements?

"I don't like him, and my Fengrui doesn't welcome such people!" Li Feng refused directly,

Moreover, Li Feng thought about it and felt that it was not enough, so he said to Liu Zhiping, "You can find someone to tell Tang Jun and ask him to stop hyping me and my Fengrui in the future, otherwise I will ban him!"

block?!

How to block it?!

Entertainment stars can be banned, but how to ban entrepreneurs?

Just when Liu Zhiping was confused, Li Feng explained: "If he talks nonsense again, I will ban him. If he joins that company, Fengrui will not cooperate with that company!"
Chapter completed!