"Look at the world around you. With just a gentle push in the right place, it can be tilted, tilted..." This is a sentence from Malcolm's "The Tipping Point", which is a perfect response.

The development speed of Renren.com.

After two months of improvement, Fengrui used its own vast resources and invested a large amount of money in advertising. Renren's publicity campaign achieved an overwhelming effect, saying that it was known to the entire Internet.

Pass.

Renren is gaining momentum, and peers in the industry are also paying attention.

I can't help but pay attention to it. The momentum of Renren's development is too rapid and too fierce.

In less than a week, there were more than 3 million users, and the number of active users on that day was more than 2 million, and the average online time of each user was 40 minutes.

This is really amazing data: 65% of users log in to Renren more than once a day; and 90% of users log in at least once in three days;

The development speed is very rapid. Almost on average, the number of users increases by 1% every day. This represents the platform's stickiness to users and represents an infinite future!

Moreover, you must know that all of these more than three million users are college students. Although Renren has been promoted on a large scale throughout the entire network, only college students are allowed to register.

As for this, many urban white-collar workers have written letters and called to ask Renren to allow them to register, as well as young people who have not gone to college, high school students, and junior high school students.

There are even many primary school students who are demanding that Renren be freed, otherwise they will report Renren for "racial discrimination".

But Li Feng has always adhered to his principle that quality is more important than quantity!

The scale of development of Renren is so extraordinary. Even if Li Feng has confidence in Renren,

But I never expected that Renren would be so ferocious right after it was "born", like a newly born "ancient mythical beast", growing at an alarming rate, far beyond everyone's understanding.

There has never been another Internet start-up that has achieved such outstanding growth and usage rates as Renren.

As the first real-name “SNS” website in China and even the world, Renren is a pioneer, and it is definitely a first for Fengrui.

You must know that in the PC era, because the United States had developed network infrastructure, it was 3-5 years ahead of China in all areas of the Internet. Therefore, the Chinese Internet was all copied from the United States.

Renren is definitely a cutting-edge innovation. Just imagine, when the "must die" people living abroad are becoming popular in the future, they learn that on the other side of the distant ocean,

Someone launched a similar website first, and it developed quite well. What kind of influence does this have? Will it be considered to have the potential to become a Western version of Renren?

It is precisely because we have never seen this kind of website and there are no comparable Internet companies of the same type, so many Internet companies in the same industry pay more attention to it.

Sheng Tianqiao of Shengda is the person who has always paid close attention to Li Feng the most. Seeing that Li Feng attaches so much importance to Renren and can tolerate it for so long before large-scale promotion. Even now, only college students are allowed to register.

Although he didn't know Li Feng's ultimate goal, Sheng Tianqiao knew that Renren was Li Feng's core strategic product.

Then Sheng Tianqiao not only sighed: What should Shengda’s goal be? Is it just to be a game company?

Moreover, online games, in Sheng Tianqiao's opinion, are just tools for making money, and they are actually saddled with the controversial name of "electronic heroin".

Sheng Tianqiao, who "has feelings for his family and country", thought of the "online Disney" ideal that he had never forgotten in his heart.

Shengda was originally an online animation company, but it was forced to represent "Legend".

Therefore, Sheng Tianqiao formulated a "family entertainment strategy" and planned to launch a hardware "Shengda Box".

To integrate nine business modules: PC, TV, mobile phone, movie, music, game, advertising, prepaid and e-commerce.

And such a huge strategy requires money, and it requires a lot of money, so Shengtianqiao is preparing to launch the listing plan of Shengda Network.

Going public required the introduction of professionals like Liu Zhiping, so Sheng Tianqiao once again extended an invitation to Microsoft's Tang Jun.

It's funny to say that as the two giants of China's online games, Li Feng of Sharp and Sheng Tianqiao of Shengda are not fans of online games.

Li Feng doesn’t like to play. That’s because of his past life. Li Feng has always liked to play competitive stand-alone games like CS and Warcraft.

Especially Li Feng, who is a loser. When he learned that he had to pay to play online games, he once said to Wang Xiao, "Everyone who plays online games is a fool. You have to pay twice to go online."

In this regard, what else can Wang Xiao say except contempt, "a typical diaosi mentality".

And Sheng Tianqiao really hates the game "Legend", especially when "Legend" was first introduced.

Sheng Tianqiao once stayed up late playing the game for two nights, only to find that after leveling up two levels in a row, the sword skills he slashed out only resulted in a white light on the screen.

"I played hard for two nights, and now I have an extra white light! I'm playing with your sister! Is it just for this white light that I play games!" Since then, Sheng Tianqiao has never touched "Legend" again.

Sheng Tianqiao once said, ""Legend" is a bad game, and Shengda is a good company." In fact, Sheng Tianqiao does not just look down on the online game "Legend", but looks down on all games at all.

Two people who both made their fortunes from online games, Li Feng has always wanted to build his own "social empire", while Sheng Tianqiao wants to be China's "Online Disney".

Sharp to the left, Shengda to the right!

NetEase, on the other hand, always "remains unmoved regardless of the winds from east to west, north or south" and continues to "care for itself" and dig deeper into its own areas of advantage.

Tengxun, who was far away in Pengcheng, also paid attention to the sharp Renren.com and sensed a sense of crisis!

It is true that Tencent's QQ is a tool for real-time communication, which is very different from Renren's social platform structured through dynamic sharing.

But if you analyze it carefully, the two parties can definitely become a competitive relationship, and competition is the user's usage time!

User groups may overlap, but the time users spend on a product is scattered. The more time they spend on Renren, the less time they spend communicating on QQ.

But Tencent pays more attention to Renren, especially since Renren is not large in scale and its users are only college students.

Of course, this is something that Tencent cannot help. Compared with Renren, which may have a competitive relationship, Tencent is more concerned about the current direct competition:

NetEase's NetEase Bubble, Microsoft MSN, Yahoo's Yahoo Messenger, Xinlang UC, Sohu's SoQ, and even Alibaba, which is engaged in e-commerce, has its own "Tradelink"...

Now all Internet companies have seen the prospect of instant messaging. More than 200 similar products have suddenly appeared across the country, seeming to have formed a wave of encirclement and suppression against Tencent.

Especially after Zhou Hongyi of 3721 was acquired by Yahoo, after taking office, Zhou Hongyi has been promoting the "interconnection" of Yahoo Messenger and MSN in order to break Tencent's monopoly.

"If the interoperability of instant messaging software is not solved, the entire industry will suffer. From a development perspective, alliance may be the best way out, because 'communication without limits' is humankind's ideal for information communication."

Such a voice is undoubtedly very detrimental to Tencent.

In particular, the government has begun to rectify and regulate the SMS service market. As the biggest beneficiary of "Monternet", all these things will undoubtedly make Tencent worse.
Chapter completed!