Chapter 192 [Today in America is tomorrow of Hong Kong Island! 】 (Seeking the moon
[Diamonds are eternal and one is everlasting! Diamonds are beautiful and rare, and are a symbol of love and loyalty, representing eternal love. Lao Fengxiang Jewelry is welcome to taste diamonds on May 15th!]
Hong Kong Island’s radio station was the first to promote it, which made Hong Kong Island people a little unfamiliar with diamonds.
Many people are asking each other what is this diamond?
Then, the Oriental Daily also published the news that Lao Fengxiang Jewelry launched a diamond ring in the most conspicuous place, and introduced diamonds in detail.
[As a gem, it must have three major elements: beauty, durability and scarcity. Diamonds are the only gem variety that combines the highest hardness, strong refractive index and high dispersion, which is better than other gem varieties...]
On the posters in the streets and alleys, Xia Meng stretched out her delicate jade hand, and the diamond ring on her index finger was shining brightly, like a rare treasure.
For a time, there were advertisements for diamond rings of Lao Fengxiang jewelry everywhere, which caused great shock to his peers!
Last year, when Lao Fengxiang jewelry was changed to Lao Fengxiang jewelry, my colleagues thought Lao Fengxiang wanted to strengthen the development of the gem series, but they did not expect it to be a rare diamond.
.........
Huang Zhukeng, Liao Family Diamond Processing Factory.
"What, Lao Fengxiang Jewelry is going to launch a diamond ring. Where did they buy diamonds?" Liao Guichang said to a manager with an incredible look on his face.
For a long time, only Liao has the only De Bill diamond license on Hong Kong Island;
Liao used this diamond license to produce diamond watches and made huge profits.
For a moment, when Liao Guichang heard Lao Fengxiang launching the diamond ring, how could Liao Guichang not be excited!
You know, Lao Fengxiang jewelry can also be sold in watches!
"I don't know, Lao Fengxiang Jewelry has been strictly confidential, and there is basically no news that they have a De Bill license. Could it be that they bought it at a high price in London?"
"Hmph, it should be! But on the 15th of this month, you can go to Lao Fengxiang to inquire!"
"Yes, boss!"
.........
Chow Tai Fook Gold Shop
Zheng Yutong looked surprised. What trick did this old Fengxiang Jewelry play?
Of course I know the diamond ring!
But can Hong Kong Island accept such expensive things at its consumption level?
Also, without a De Bill license, will the profits of diamond jewelry still exist?
"There are still waves and waves. If Lao Fengxiang Jewelry obtains the Debill license, it will definitely launch diamond series jewelry for a long time in the future. Yutong, with our current strength of Chow Tai Fook, it is probably difficult to obtain the Debill license and operate the diamond series! What should I do?" Zhou Zhiyuan said worriedly.
"Don't worry, father-in-law, maybe Lao Fengxiang jewelry is a diamond purchased at a high price to make his reputation. Of course, even if they have obtained a Debill license, we don't need to worry. As long as we work hard on gold and silver jewelry, we will have the chance to obtain a Debill license sooner or later." Zheng Yutong could only comfort his father-in-law.
How come Wu Guangyao has so many moves that make him feel powerless!
Especially the ad slogan, "Diamond is forever, one is forever!";
Zheng Yutong felt that it was more creative and convincing than Lao Fengxiang Jewelry's previous "has been imitated and never surpassed!"!
......
While Lao Fengxiang Jewelry was promoting diamonds on Hong Kong Island, Kaila also came to the London Patent Office with her lawyers, preparing to help Lao Fengxiang Jewelry apply for a patent for advertising slogans.
Although he decided to apply for a patent, Wu Guangyao would never ask De Beers for a penny advertising fee, just need De Beers to strongly support him.
This is a win-win situation, I believe everyone can see it clearly!
On May 15, Lao Fengxiang Jewelry set up diamond rings in six stores in Hong Kong Island for people to visit and try on.
The 29 diamond rings are not for sale yet because they will be used for promotion.
The subsequent diamonds will arrive in Hong Kong soon, so reservations are acceptable.
"Is this a diamond ring?"
The person who spoke was an old customer, also a wife of a rich family, and a loyal customer of Lao Fengxiang.
"Yes, Mrs. Zhou! This is a diamond ring, which symbolizes unswerving love. Our Lao Fengxiang Jewelry believes that when the two are sure to get married, the man needs to buy a diamond ring for the woman, which means unswervingness. Of course, a woman like the one you are married needs to ask her husband to add a diamond ring..." The clerk introduced seriously.
"This price is too expensive!" Mrs. Zhou almost shouted when she saw the price tag next to her.
Even Mrs. Zhou, who has a net worth of one million, couldn't help but be scared by the price!
"Diamonds are the only gem variety that combines the highest hardness, strong refractive index and high dispersion. They are better than other gem varieties and are famous for their rareness. Moreover, diamond cutting technology is a high-difficulty technology, so the price is very high! Mrs. Zhou, why don't I wear it and see it? It doesn't matter whether I buy it or not. You also know the service of our Lao Fengxiang Jewelry." The clerk looked at the desire in Mrs. Zhou's eyes and said.
"Okay! I'll try it first. If it looks good, I'll ask my husband to buy it for me, so that you can have the meaning of what you said!" Mrs. Zhou wanted to wear it, but she was not sure to buy it because it was too expensive, it was 10,000 Hong Kong dollars, how much gold would you have to buy!
"Of course, we also took out this batch of diamond rings to make exhibits. If you need to buy them, you can only book them for the time being!"
On this day, the six stores welcomed a large number of rich people, and many of them proposed to buy them.
But they were disappointed. The spot stock is not sold, so you can only book it if you need it!
Just like hunger marketing, 20 people in six stores that day chose to book a diamond ring of 10,000 yuan.
The sales of diamonds reached HK$200,000 that day, almost reaching the revenue of a store for two months.
Some customers came to visit, and of course many colleagues came to inquire!
When I saw that there were only a few diamond rings in the store, many of my colleagues breathed a sigh of relief!
I thought to myself that Lao Fengxiang Jewelry just bought a batch of diamonds at a high price abroad for promotional purposes!
Then, on the same day, a shocking news spread throughout the Golden Shop and Watch Show in Hong Kong and Kowloon!
That is Wu Guangyao's claim that Lao Fengxiang Jewelry has acquired a diamond processing factory in South Africa and owns ten DeBill licenses.
For a moment, everyone felt a sense of powerlessness!
Is this still a Chinese company in Hong Kong?
It is unheard of to acquire a British diamond processing factory!
Next, it is conceivable that many newspapers and news will report this matter!
.........
On the afternoon of the same day, Sandas came to Wu Guangyao's office and started chatting with Wu Guangyao.
"Will the Hong Kong Island market really meet your expectations? The price of a diamond ring of 10,000 Hong Kong dollars is probably only those rich people will buy it?" Sandas said worriedly.
Currently, the salary of ordinary people in Hong Kong is about HK$25 to HK$50, and the salary of elite talents is between HK$100 and HK$300. It can be imagined that as long as you are a working person, it is impossible to buy a diamond ring.
A businessman with a net worth of HK$1 million can already be called a rich man.
Therefore, there are no more than 2,000 people who can afford diamond rings in Hong Kong;
There are many rich people from the older generation who are conservative, thrifty, and basically don’t buy diamond rings.
So the diamond ring is indeed a bit ahead of the moment in Hong Kong Island.
"The Japanese people now shouted a slogan, 'The United States is the tomorrow of Japan'. Then, we also have to shout a slogan, 'The Japan is the tomorrow of Hong Kong.' Of course, in terms of consumption level, Hong Kong Island, which is mixed with foreign countries, will even run ahead of Japan. Hong Kong Island is a free port, which attracts merchants or tourists from all over the world every year, and they are also potential customers to buy diamonds." Wu Guangyao said confidently.
"You're really optimistic!" said Sandas.
"No, because I still have markets in Japan and Southeast Asia. As long as I process diamonds into jewelry and then sell them in these places, I may not be able to become the 'diamond king' in Asia."
Sandashi admired Wu Guangyao's young and passionate state quite well. It was Wu Guangyao's personality charm that Sandashi took the risk and tried to support this person to become the "Ship King".
The two were about to leave the office and have a few drinks together!
Rong Bensheng walked in happily and spoke in English: "Mr. Wu, 20 people have chosen to book today!"
When Sandas heard this, he looked shocked. It turned out that he underestimated the consumption power of Hong Kong Island.
Chapter completed!