Lenovo Electric holds a meeting of ministers every week, and the four departments form close connections.

The four departments are like cabinets, controlling the overall business scheduling and technical support of more than a dozen subsidiaries;

Those subsidiaries also have great autonomy and have their own product divisions and technical divisions.

This is like a country's organizational structure, efficient and orderly!

Although Lenovo Electric has been established for more than a year, it is like a dark horse in the Japanese market. No matter how the six major electrical giants are blocking it, Lenovo Electric is still singing all the way. Lenovo Electric has established its reputation as the "Seventh largest electrical appliance brand in Japan".

For example, in the sales of black and white TVs, washing machines and air conditioners in the "three major artifacts", Lenovo Electric focuses on rural areas and suburbs and other weak sales areas. Although it costs more, it can be very comfortable to capture several giants. At the same time, Lenovo Electric knows that Lenovo has no advantages in these three artifacts, so it directly reduces its profits to a minimum to gain more markets. Of course, all this is temporary. When Lenovo Electric launches high-quality electrical appliances (such as transistor TVs and pulsating washing machines), it is a counterattack;

At the same time, in the rice cooker market, Lenovo Electric has developed more than three months ahead of other companies. Lenovo Electric has made good use of these three months and invested a lot of brand promotion, so it is far ahead of other appliance companies in sales. In 8 months, it actually sold 130,000 units and made a profit of 1 million US dollars (later, Lenovo took price reduction measures);

In the international market, Lenovo Electric mainly promotes the radio Tr-66, which was well received and sold 40,000 units in 9 months. The main competitor in Japan is Sony's recently launched Dr-55 (originally called Tr-55, Tr was registered first by Lenovo Electric), but the Dr-55 was half a year late. There is no technical difference between Tr-66 and Dr-55, but Tr-66 still gains an absolute advantage with its unique modern advertising model.

Lenovo Electric's products are not just the only ones, but also small household appliances such as electric fans, dry batteries, coffee machines, juicers, flashlights, record players, etc.

So far, Lenovo Electric has 12 subsidiaries, forming a complete industrial chain;

In order to do this, Wu Guangyao not only spent millions of dollars, but also gave up 42% of the company's shares;

The most important thing is that Wu Guangyao contributed the ideas and techniques of tr-66 radio, rice cooker, and pulsating washing machines.

It is precisely because of this that this group is closely linked and does not fall apart under the attack of the Big Six.

Today, Lenovo Electric is no longer afraid of the siege of the Big Six;

What’s important is that the Big Six are also used to the existence of Lenovo Electric and are no longer aggressive and are in absolute way. After all, they are also opponents themselves!

In the conference room, Wu Guangyao and the four major directors of Lenovo Electric were discussing product sales.

The reason why Panasonic Electric was so successful was because in 1949, Konosuke Matsushita visited agents and dealers across Japan, restored the pre-war alliance store system and established the "International Co-Prosperity Association".

After that emotional and business contact, the alliance store and agency store regained their vitality;

At the same time, Konosuke Matsushita has also actively established a sales network of Panasonic Electric Appliances, set up business offices across the country, and has offices based on prefecture-based offices.

"I think Lenovo Electric should have two major sales pillars, one is a alliance store (chain store) and the other is a sales company (specialty store). In particular, sales companies must cover all cities and counties in Japan. So, I decided to rectify and improve the company's sales network." Wu Guangyao said.

"What the president means is to follow the sales model of Panasonic Electric?" Kimura Ryoto asked.

"Yes, nor is it. We need to do better than Panasonic. For example, in a specialty store, we need to have our own repair engineers. These appliances are bought by a family's salary for several months. If there is a little problem, we can make a warranty."

"Overall, within seven days, if the product performance problems occur, we can return and exchange them; within one year, our products are warranty products, and if there is natural damage, we will repair them free of charge; for core parts, we will have three years of warranty. This is the 'three guarantees' policy." Do you think our products can guarantee customers like this?"

Wu Guangyao's inquiry was like a mountain pressing on several people. The whole machine was warranted for one year and the core components were warranted for three years. This was definitely a bet.

Of course, if you dare to gamble, you will get unlimited advertising effects!

"Dare, if we dare not guarantee this, it means that our products are backward. Instead of slowly disappearing, it is better to correct them in time and introduce and develop more advanced technologies!" Onoki of the Technology Department said confidently.

The other three people also agreed. After all, standing in the customer's position, this so-called "three guarantees" is a bit natural!

Lenovo Electric has been introducing advanced technologies from Europe and the United States, and has introduced and established its own Central Research Institute. In terms of product technology, it is naturally not a bad product.

"How many pulsating washing machines have been produced?" Wu Guangyao asked Jerry, the business department director.

Pullwheel washing machines are a washing machine operation method that Lenovo Electric has reinnovated on the basis of introducing jet washing machines from the UK. When this batch of washing machines is put on the market, the situation where pulsating, drum type and stirring type are divided into three parts in the washing machine production field is initially formed.

“About 1,000 units”

"Enter the market immediately, remember to promote the advanced aspects of the pulsating washing machine; and put the slogan "Lenovo's production must be a fine product" to increase our reputation!"

"Yes, boss. I have a suggestion that our company's product quality is no less than other companies. It is time for us to set off a 'Lenovo Electrical Appliances Wind' in the city to announce our strong return." Jerry gave a suggestion.

Wu Guangyao did not speak, but looked at others. When he turned his focus to rural areas and suburbs, it was inevitable that people would say that Lenovo Electric Appliances had poor quality, but in fact he just didn't want to be surrounded by the six major electric appliances merchants.

After all, Lenovo Electric is a company dominated by Chinese people, and it is inevitable that it will be xenophobic by local Japanese companies.

"I think the time is indeed ripe. Lenovo has become famous for its high-end products with several products, such as the tr-66 radio and rice cooker. Now it has a new washing machine. We can announce to everyone that Lenovo Electric is a high-end product!" said Li Jiaji of the management department.

Everyone began to agree, and they all felt that Lenovo Electric had the strength to challenge the six major electrical appliances!

"Since you are so confident, then we will adjust our focus to the city again. Of course, the suburbs and rural areas should not relax. Moreover, we have to organize a large-scale promotion; we have set this event as the '718 Home Appliance Festival'. During the three days from July 18 to July 20, our products will be held to promote our reputation completely..." Wu Guangyao explained to everyone according to the promotion of the '618 Shopping Festival' and 'Double 11' in later generations.

"Boss, wise!" "Boss, you are such a genius!" "President, please accept my knees!"

For a moment, the flattery made Wu Guangyao soar!

Then Wu Guangyao formulated another corporate strategy, that is, within two years, the company's overall technology will be further improved and reach the most advanced echelon in the world;

In this way, Lenovo Electric will get rid of the low-price sales model. After all, as long as the product is of good quality and the sales are more expensive, customers will also buy it.

The most important thing is that Lenovo Electric Appliances should prepare to open up European and American markets to lay the foundation for the next "TV war" and "home appliance war".

............

On July 10, Lenovo Electric began to promote the '718 Home Appliance Festival', and began to distribute leaflets in various lively places in Japan; at the same time, radio, newspapers and other media also began to build momentum for Lenovo Electric's '718 Home Appliance Festival'.

"Wow, Lenovo tr-66 is actually 28% off, only $30, I'm so excited!" A young man said excitedly to his companion.

Lenovo tr-66 radio has always been a high-end product, and is a fantasy product for many young people.

Unfortunately, the price of $35 is $20 more expensive than the traditional top-quality electronic tube radio, so it is not ordinary wealthy people and I really can't bear to buy it.

"Akita, the opportunity should not be missed! Although the price of $30 is more than a dozen dollars more expensive than a traditional radio, this tr-66 consumes less power, has a beautiful and light appearance, and is very convenient to go out for an outdoor outing with your girlfriend!" A colleague is a tr-66 owner, and he introduced without leaving any effort.

"Hi, I'll get one, I'm going to show off in front of my girlfriend, haha!"

At a residential house in Tokyo, the family was having a meal. The hostess took out a flyer sent by Lenovo Electric and said to the host: "Husband, I want to buy a washing machine. There are too many dirty clothes at home. I can't finish washing every day!"

The male owner did not speak and took the flyer. The price of a washing machine required a man two months' salary for a family. The male owner was considerate of his wife, but unfortunately he was still a little reluctant.

"Lenovo Electric has developed a new washing machine, which is cleaner, and this time it is 20% off, only $60 per unit; more importantly, Lenovo Electric has a three-year warranty, which is very cost-effective. Besides, $60 is not very expensive, and our family can make it back in a month. Why don't you consider it for me..." The hostess was tired of washing suits with hands every day, so she decided to be tough this time.

The male host was already moved when she saw the flyer, especially the 20% discount!

People are greedy for cheap things. Sometimes there are only those things that are cheap, and they will buy them even if they are not needed!

.........

It became popular, and Lenovo Electric has become popular before it is sold with the '718 Home Appliance Festival'!

Many people who originally wanted to buy home appliances immediately stopped and waited for the arrival of 718;

For a time, the six major electric appliance manufacturers all had the feeling of a wolf coming!

At this time, the six major electric appliance companies had no choice, because even if they had another home appliance festival, they would not only be called imitation, but they would not necessarily have such good results.

"President, what should we do?" a management staff member asked Konosuke Matsushita.

After all, Konosuke Matsushita came out of the cruel business world and said calmly: "No need to worry. No matter how they promote and promote, in the final analysis, electrical appliances still need to rely on quality. After this gimmick is over, our Panasonic Electric still steadily suppresses Lenovo Electric and other electrical appliances."

"Hi, I understand!" The management breathed a sigh of relief. The person in front of him was the soul of Panasonic Electric. Since he said that, Lenovo Electric was not worth worrying about.

"Well, we must now shift our focus to foreign markets. Only companies with real strength can go abroad. Panasonic Electrical Appliances already have this strength, and it will be a matter of time before we surpass American manufacturers." Tsunosuke Panasonic said excitedly. When he thought of competing with American manufacturers, the 60-year-old man showed excitement.

The management naturally had great confidence in this old man. It was because of this re-emphasized Panasonic Electric in 1949 that Panasonic Electric developed Panasonic Electric into the top three electrical companies in Japan in six years.

The other five appliance manufacturers responded differently, some were very nervous, and some were dismissive. In short, the rise of Lenovo Electric has become a fact!

.........

On July 18th, Lenovo Electric's products were indeed snatched up; on July 19th, Lenovo Electric's inventory was in a hurry.

Especially Lenovo Electric's flagship products - radios, rice cookers, and washing machines, were even snatched!

Don’t worry, Wu Guangyao had already done this trick!

That is the reservation system, where those who come to buy can pay the deposit, and then Lenovo Electric promises to deliver the goods to your door within 30 days and give a small gift.

In this way, Lenovo Electric actually received shipments in 15 days!

Lenovo Electric uses marketing that is ahead of this era and completely declares that Lenovo Electric is also an electrical giant.

Lenovo Electric held a management meeting after the 718th Festival, and Wu Guangyao presided over the meeting.

"I decided to set up another headquarters, that is, the International Headquarters. The International Headquarters are specifically designed to capture the international market and are a Chinese and New Zealand-based organization of all foreign sales departments. I propose that the head of the Hashishi Factory Ichiro Matsumoto take on this position." After Wu Guangyao said that, he looked at the management team.

Wu Guangyao's reputation in Lenovo Electric is definitely higher than that in Panasonic Konosuke;

Because Wu Guangyao occupies 58% of the shares, and in terms of ability, it is by no means lower than Yukosuke Matsushita. At least Wu Guangyao knows technology, which is something that Yukosuke Matsushita cannot compare to.

Of course, Wu Guangyao's titles such as "Zipper King", "Asian Ship King", and "Diamond King" are also well-known. How can these management teams not worship Wu Guangyao's feet?

"Agree" "Agree"

Everyone passed this personnel order without any intention, and Ichiro Matsumoto quickly stood up to express his opinion to everyone.

Ichiro Matsumoto was originally the boss of Hashihide radio, but he stayed after being acquired by Wu Guangyao. During this year, Ichiro Matsumoto sold the radio tr-66 worldwide and accumulated a lot of international sales skills.

That's why Wu Guangyao is optimistic about him!

"As it said, the international market does not collect garbage, so we must continue to absorb advanced European and American technologies and strengthen the research and development of our own technologies. This is called a strong alliance."
Chapter completed!