Portland is the largest city in Oregon and is also the second largest city in the Pacific Northwest United States after Seattle.

Blue Belt Sports Goods Company is an inconspicuous sports shoes brand in Portland. In 1964, Knight and his former coach Bowerman each invested $500 to establish the "Blue Belt Sports Goods Company" and began selling their own brand of sports shoes. Their products were produced by a Japanese manufacturer Onitsuka Tiger.

Due to lack of funds, they do not have a fixed office location and business room; when selling products, housing is a store, and sales cars become offices; in order to save rent, they choose to open a store near the garbage station; the packaging fee is too expensive, so they buy old packaging paper from the scrap purchase station for packaging.

But even so, Knight still dreams that one day their company's sneakers could beat the best-selling Adidas sneakers and other brands of the time;

By 1971, Knight had sold 1.8 million pairs of sneakers under the Blue Ribbon trademark, and the sales of Blue Ribbon Company had exceeded $6 million.

......

One day in late November, Onitsuka Tsuka's vice president, Onitsuka Tsuka Kyuro, came to Blue Belt Sports Products Company.

"Mr. Knight, given that our two companies have been working together for a long time, Onitsuka Tiger Company hopes to deepen the cooperation between us, so as to better promote the development of Blue Belt Sports Company!" Onitsuka Takakuro's small eyes were moving, and he was obviously thinking about it.

Knight didn't notice anything when he heard this, but said happily: "We are really satisfied with the production quality of your company. I just don't know what kind of cooperation you are talking about deepening cooperation?"

Blue Ribbon Sports Goods Company does not have a factory and attaches great importance to its cooperative production factories;

After all, if the quality is not up to date, the company's patent design will be transformed into a must-have, without any advantage;

In addition, the cost of sports shoes produced in Japan is much lower than that produced in the United States, which can make Blue Ribbon Sports' sports shoes more advantageous;

Because of this, Knight did not notice the little thoughts of Onitsuka Tokuro, but attached importance to cooperation with Onitsuka Tokuro!

Onitsuka Tokuro smiled and said, "Our president Onitsuka Tokuro means that we will invest in Blue Belt Sports Company, so that our relationship will be further improved and the future cooperation effect will be better!"

Knight hesitated for a moment, and finally said, "How much does your company invest and how much does it hold?"

Knight thought that Onitsuka Tiger's production of high-quality sports shoes is the help needed by current Blue Ribbon sports goods, and the relationship cannot be too stiff;

Besides, it is also a development trend for a company to join new shareholders!

Onitsuka Tsukuro said happily: "What our president means is to invest $500,000, plus our company fully supports the development of Blue Belt Sports Company, and Onitsuka Tsuka holds 51% of the shares of Blue Belt and 2 seats in five directors!"

"What! Mr. Onitsuka, are you kidding me?"

Knight and Bowerman stood up excitedly and looked at Onitsuka Tokuro incredibly.

Onitsuka Tsukuro was stunned. Unexpectedly, Nath and Ballman reacted so fiercely. Isn’t this condition good?

You should know that even if Onitzuka Tiger Company doesn’t pay a penny, it should hold 51% of the stake by just producing sports shoes for Blue Belt Sports with all its efforts;

Without the support of Onitsuka Tiger Company, why should your Blue Ribbon Sports Goods Company gain a foothold in the US market?

The more I thought about it, the more I felt that Knight and Bowerman were ignorant, so I threatened: "Mr. Knight and Mr. Bowerman, you need to understand that if we didn't have our Onitsuka Tiger Company, your sneakers would be worthless at all! If you don't agree to this request, our company will stop supplying immediately."

Ballman, who had never spoken, finally couldn't bear it and said loudly: "Enough! Without you Onitzuka Tiger Company, we can still find OEM factories. You overestimate yourself so much that you forgot that we are your customers and your God! Now, please leave this place and when both of us can still control our tempers!"

Ballman himself is a stern sports coach. Once he gets angry, he can be frightened by the fear of taking the tall and burly American punch.

"Don't regret it!"

Onitsuka Torika Kyuro quickly left a harsh word and left Blue Belt Company in shame.

"Teacher, it seems that we have to find a partner again now. I believe that with our patents, we will not be able to find a partner; it is possible that the supply during this period may be insufficient!" Knight calmed down and said to his partner and university sports coach Bowerman.

"There is no way to do anything. If there is insufficient supply, we can also take advantage of a gap period to re-establish a sports shoe brand and regularize the company!" said Ballman.

Naiti nodded, and his lost expression after being abandoned by his partner slowly recovered!

.........

"Boss, Miss Chris, thank you all the way!" Julian Robertson stretched out his right hand enthusiastically and held it with Wu Guangyao.

"Haha, Mr. Robertson has worked hard. I'm so tired of such a small thing, I'll have to ask you to go there." Wu Guangyao said with a smile.

Robertson said seriously: "There is nothing small about the boss's business. Although our goal this time is just a small sports goods company, I believe in the boss's vision!"

Wu Guangyao was stunned. Robertson would not lose his achievements in his previous life because of admiring himself!

No matter what, I didn't expect him to bring himself into the hedge fund field. Wu Guangyao was not very interested in hedge funds, futures, oil, and gold;

In Wu Guangyao's view, the most reliable thing is to invest in physical transactions, so that no financial tycoon in any country can snipe themselves.

Of course, if Robertson can really become a hedge fund tycoon, he will invest in him.

At this time, Wu Guangyao had already invested US$2 billion in Tiger Fund;

However, Robertson is not very operational in this amount of money;

Because Wu Guangyao named the stock of the company he wanted to buy, Robertson could only become an executor;

What Robertson is really capable of is that he uses his reputation on Wall Street to absorb some funds from other investors;

By the way, Wu Guangyao also invested $3 million alone to let Robertson play his own way.

At this time, Robertson had formed a new team;

Of course, the legal affairs, auditing and accounting in this new team are all Wu Guangyao's people.

Wu Guangyao clearly told Robertson that the two were partners (puppets), but they didn't need a reputation.

After getting to know Robertson's team a little, the group drove to Blue Ribbon Sports Goods Company.

Wu Guangyao and his group came by coincidence. It was when Blue Ribbon was in trouble after Onitsuka Tiger Company threatened Blue Ribbon Company.

Knight and Bowerman looked at Wu Guangyao and his party curiously. Knight said, "Sorry, Mr. Robertson, Mr. Wu! Blue Belt Sports Goods Company is not short of funds at present, and we have no intention of introducing capital to the company."

Looking at Knight, who is ranked 25th in the American Rich List in later generations, Wu Guangyao said with a smile: "We not only bring capital, but also development opportunities. An opportunity to surpass Adidas, Mr. Knight also wants to refuse?"

Knight was shocked. It was his ambition buried in his heart that surpassed Adidas. This person actually mentioned it. He understood himself very much!

Knight looked at Wu Guangyao curiously, and this time he looked at him, as if he had remembered something;

"Mr. Wu, is he the richest man in the world?" Knight exclaimed.

Knight's exclamation also attracted Ballman's attention. He looked at Wu Guangyao for a moment, and shouted: "The World Ship King!"

Wu Guangyao spread his hands and said, "I hate these titles now, so you don't need to be surprised! I want to become your partner this time and create a world sports shoe brand together."

Knight said hilariously: "Maybe Mr. Wu still knows sports shoes?"

Wu Guangyao was not angry and said, "Learn a little! I think the most important thing to become a world-class sports shoe brand is patent technology and product marketing. As for your factory, there is no need for it at all. Conspicuous trademarks, design and R&D capabilities, and excellent marketing are the most important; when we have these, we can use special licenses to produce on a large scale in areas with low labor costs."

Knight and Bowerman were shocked, and this person's statement was very professional and very creative;

If he set up a sneaker company himself, he would definitely make great progress with these creativity and capital.

Knight and Bowerman exchanged their eyes!

After a long time, Knight said, "I don't know how much money Mr. Wu plans to spend and how much shares he holds?"

Knight was thinking in his heart at this moment, but never show any more people like Onitsuka Torikuro;

Otherwise, no matter what kind of richest man you are in the world, you will still have to drive people away!

No matter how capable and capital you have, you cannot lose your company's dominance;

That's what Knight thought!

Wu Guangyao smiled and said, "Since Mr. Knight and Mr. Bowerman agreed to join me, then I will show my sincerity. Look, is my sincerity worth it?"

In the surprise of the crowd, Wu Guangyao signaled Chris;

At this time, Chris seemed to have returned to his time as a secretary of this man, and professionally took out a few copies of information from his briefcase.

Knight, Bowerman, and Robertson also gave one, and the three of them started to read it.

Sports shoes brand planning book, this is the cover content;

And the specific content roughly means:

First, the name of the sports shoe brand is nike. Nike is the name of the Greek goddess of victory. The name of the sneaker is nike, which indicates that wearing nike sneakers can win;

Second, the eye-catching mark of nike sneakers is a hook, which symbolizes the feathers of the goddess of liberty. The feathers themselves have the meaning of "light" and "angel".

Third, the future marketing development of nike sports shoes will gain popularity by adopting the endorsement of athletes and celebrities. The company has developed more high-tech patented products to enable athletes to better exert their strength.

Fourth, Nike concentrates resources on developing athlete needs, designing products, and marketing. As for production, it chooses large-scale production in low-cost areas abroad, commonly known as ‘outsourcing’.

.....

Everyone became more and more surprised when they looked at it. In the end, they couldn't help but think that this person had such a complete plan, why didn't he set up his own brand?

Taking a deep breath, Knight said: "Why didn't Mr. Wu set up a sneaker brand by himself, but instead invest in a small company like ours?"

Wu Guangyao smiled and said, "We have an idiom in China called 'paper talk'. I am probably this kind of person; in fact, my understanding of sports shoes is just some fur; not to mention that Blue Ribbon Sports Goods Company already has patented sports shoes technology, which is a real result; finally, I admire you entrepreneurs like you who have nothing to achieve small achievements, because only such people can have a deep understanding and understanding of the industry."

Knight and Bowerman didn't expect Wu Guangyao to be so modest. They thought to themselves, even if you are not a professional, wouldn't you just need to spend money to hire professional talents?

However, the two were already moved at this time, and the contents of the plan were already taken as their own!

Knight calmed down and said, "Mr. Wu, let me talk about your cooperation conditions! Let me first declare that we must take the dominance, otherwise my life struggle will become goalless!"

Wu Guangyao nodded. He also had a deep understanding of this. If one day his hard-working company was at risk of being acquired by others, he might as well destroy it himself.

"Of course! I said that I was just talking on paper and had no intention of intervening in the specific process. So, I wanted to invest 1.5 million US dollars to hold a 30% stake in the new company, and we have one of the five director seats; two, my requirements are not high!"

This time, Ballman pulled Knight for a while and said: "We can agree to the second condition, but the first condition must be modified. I suggest Mr. Wu invested 1.8 million US dollars and held 25% of the shares!"

Ballman didn't let Knight's company's "boss" be a villain, but to be this villain himself is indeed a student who takes care of himself!

Wu Guangyao smiled and said, "1.5 million US dollars, accounting for 30% of the shares; and I am willing to pay you two private individuals 100,000 US dollars each! Two, as far as I know, you have recently had a quarrel with your partner Onitsuka Tiger; believe me, I have many channels in Japan to help you!"
To be continued...