Chapter 574 [Shatian City Project](1/2)
Master Kong President Xue Tianming never thought that the boss would personally ask about a small drink to be launched;
After all, Vivi Soymilk is not a beverage like Red Bull that can be sold best in the world, but just a local beverage that is best-selling in Hong Kong and Macau;
It can even be said that even I didn’t focus on Vivi soy milk!
Wu Guangyao sat on the office chair and asked Xue Tianming, who was standing, to sit down.
"I see that in the media, Vivibe soy milk and Vita milk are having a very lively fight!"
Xue Tianming smiled and said, "It's all the media who like to join in the fun. We just go public and market it normally!"
It can be seen that Xue Tianming is a little confident and believes that Master Kong's powerful capital and channels can crush Vitamin.
Wu Guangyao said seriously: "Then you can't relax your vigilance! I forgot to tell you that Vivia soy milk is related to a big market and cannot be careless; if even Hong Kong cannot dominate, how can you seize this big market?"
Xue Tianming was stunned, a little confused when he heard it!
"Boss, will Vivi bean milk be sold abroad?"
Wu Guangyao nodded and said, "It is a bag of Vivibean milk powder. You can drink it by brewing boiling water. You can have someone develop it!"
Xue Tianming suddenly realized, so that's it!
Everyone was also trapped in a misunderstanding of thinking. Seeing that Vitamin only had a drink, I didn’t think much about it!
"Yes, boss! I can prepare to set up a project team and strive to make Vivibe soy milk powder available as soon as possible!"
For executives, Wu Guangyao has never asked them to have a super-temporary thinking, but only requires them to be able to perform their tasks well and perform exceptionally well!
Therefore, Wu Guangyao was quite satisfied with Xue Tianming!
Then, Wu Guangyao handed him the outline of the TV commercial for "Hometown"!
"This is a warm advertising planner! You take him to the advertising company, improve it well, and then go to the TVB to shoot! Remember, vitamins must end up selling themselves at a low price under our strong offensive! Since we have entered this industry, we cannot give the enemy a chance to breathe!"
Xue Tianming was shocked and quickly issued a military order!
Although I don’t know why the boss is keen on this matter, as long as the boss gives an order, he must do it!
...........
At a McDonald's convenience store in Central, a group of white-collar workers came to the convenience store at lunch time;
McDonald's Bento and foreign fast food are very popular in Hong Kong, and Luo's Chinese fast food can only be considered a latecomer.
As usual, a white-collar worker took a bento and was about to find his favorite vitamin milk, but instead noticed Weiwei soy milk;
According to the habits of most soy milk lovers, they will definitely not choose a new product immediately;
However, the vitamin milk was not found at the moment, so the white-collar worker said to the clerk: "Miss, where is the vitamin milk?"
The clerk was obviously trained and said politely: "Sir, try the new product Weiwei Soy Milk, and you will be sure you will like it!"
At this time, two results will appear, one is a loyal player, and the other is that you can try it once;
If you are a diehard, the clerk will immediately guide the place where the vitamin is;
After all, customers have their own choice!
The white-collar worker hesitated for a moment and said, "Then try it! This Vivibe soy milk advertisement has been quite awesome recently!"
Obviously, Master Kong has enough confidence that Weiwei soy milk has no difference in taste and vitamin milk, and it has even improved slightly.
With this channel advantage, Vivi Soymilk quickly became famous!
......
The family of three came to a restaurant to have a meal. After ordering good dishes, they naturally ordered drinks.
Looking at the big poster in the store, Vivibe’s publicity offensive once again achieved results.
"Boss, let's have three bottles of soy milk!"
"Okay! Boss, this is a new product and the taste is good!"
The boss is also happy to recommend it because he tasted it and the taste is similar, but Vivibe soy milk can make you more profitable, and customers can also get 2 more cheaper;
The boss even thought to himself that this Weiwei Tofu Milk boss would not lose money!
Of course, this boss doesn’t know who the boss of Vivibean Milk is!
Who would go after the most common people?
After the food was ready, the male owner opened Vivi soy milk and handed it to his child!
"Try it, this Vivibe soy milk has a lot of advertisements recently, let's try it out!"
The child couldn't wait to taste it, then nodded and said happily: "It's so delicious!"
The male host showed a loving expression and said, "Just drink good, soy milk is healthier than soda, contains high-quality protein, and is better for brain development; in the future, you drink less soda and drink this Vivi soy milk!"
The hostess looked curious and asked, "When did you know so much?"
I haven’t read the books for a few years, but today I have become more knowledgeable!
The male host smiled and said, "Advertising! When you read the advertisement, you can only read the general details, but you can't remember the details; if I read it carefully, I will write it down!"
I see!
.............
In January 1975, the Hong Kong government announced the bid for the construction of Shatin reclamation. For a time, Hong Kong and Kowloon real estate developers sharpened their knives!
Sha Tin is close to Kowloon, only separated by Lion Mountain, and the transportation is extremely convenient;
In addition to the Lion Mountain Tunnel, there is also the Jiuguan Railway that can be directly accessed;
In addition, the Hong Kong government launched an electrified train project some time ago, and transportation in Sha Tin will become more convenient.
From the current perspective, the development of the island and Kowloon has reached a critical point, so the development towards the New Territories is a trend;
In addition, last month, the Wu family announced that they would invest in new towns in Tin Shui Wai, which made some real estate developers turn their attention to the New Territories;
Originally, several real estate companies of the Wu family have become the weather vane for Hong Kong Island;
Therefore, at this time, the real estate developers in Hong Kong also knew that the Shatin project was an opportunity!
But the Shatin project is not just a bid. Shatin is separated by a Chengmen River leading to the sea, and there are mountains on both sides;
Therefore, if Shatin wants to become a new town, it is necessary to move mountains and reclaim seas and level the land on both sides of Chengmen River.
Chinese real estate developer Li Ka-ki paced back and forth in the office. Li Ka-ki believed that the project in Shatin was his golden opportunity in the real estate market;
There is nothing else, I am optimistic about the New Territories, especially Sha Tin;
The population density is low, the air is fresh and the environment is refreshing. This living conditions are particularly rare in the Kowloon Peninsula;
The development prospects of Shatin will definitely be desirable;
Li Ka-kye believes that the government's plan to develop the new territory is quite detailed. After the modernization of a new city, the city appearance must be more beautiful than the old city.
Lee Ka-ki is optimistic about the New Territories, and is the most obvious of all real estate developers, and is determined to acquire the subscription of Type B land;
Even Changjiang Industry has been consolidating in recent years!
Li Ka-kye paced back and forth while thinking:
"I have invested in Shatin's rights and interests in the reclamation land and developed into Shatin's first city, and it is difficult to estimate the profit in the future!"
"However, the cost of reclamation is high, and my strength is not an advantage among the real estate developers. How can I invest in this project?"
"Yes, the last time Mr. Guangyao got married, I seemed to have said that I wanted to work together!"
"If you bring it on Yangtze River Industry, it will be like bringing it on a strong partner!"
"If it succeeds, then I will take Cheng Yutong, Li Ka-shing, and Guo Desheng to form the Big Five, and I will definitely win!"
"After all, a large-scale house and village project, there are more cooperatives, but there are more people sharing the pressure!"
"Okay, that's the decision!"
.........
Lu Yu Tea House
Wu Guangyao sat together with the founders of the four major families in Hong Kong in his previous life, but he knew in his heart what kind of banquet this banquet was today!
According to history, the Shatin project was jointly developed by four major families in the previous life, each accounting for 25% of the equity;
However, in this life, my own real estate companies are extremely strong!
If Li Ka-kye wants to win the Shatin project, then he must first consider whether to bid for real estate companies such as Cheung Kong Holdings and Hutchison Whampoa;
If these companies bid, how likely will these emerging Chinese-owned real estate companies win?
Although the real estate companies under the Wu family have been ripped off by major projects such as Tin Shui, Sai West Lake, Tian Gushan No. 1, and Causeway Bay Building, it does not mean that these companies are unable to spend their energy to bid!
After some greetings, everyone sat down!
"Everyone should know about the Shatin project, right?" As the initiator, Li Ka-kye was very confident!
At this time, the waves of people he has won are like two sides who are evenly matched together;
Wu Guangyao is one side, Li Ka-shing, Zheng Yu-tong, and Guo De are one side likely to win. As long as one side cooperates with him, Li Ka-ki will be confident in winning this project.
To be continued...