After receiving Wu Guangyao's mission, Akio Morita did not personally invite Miyamoto Shigeru, after all, this was quite abrupt;

Instead, he wrote an invitation letter and asked the staff of the affairs department to go to Miyamoto Shigeru's house and handed it to Miyamoto Shigeru himself.

The content of the invitation letter is roughly: Welcome to visit Sony’s game development department!

Shigeru Miyamoto studied art, and electronic games are a booming emerging industry;

This is naturally very longing for an art student who likes the Beatles!

So, Shigeru Miyamoto decided to visit and see what Sony's game development department is like!

As for the reason, Miyamoto asked the Sony staff who came to send the invitation letter;

"We need an eclectic artist like you!"

Very high rating!

However, the staff just said it orally, and it was just what the above gave it!

And the management above just dictated the words of the senior management!

Although Shigeru Miyamoto knew that this might be a casual word, he still felt very enjoyable.

"I will go to the appointment on time!"

To be honest, Miyamoto took off his strange costume like the Beatles and put on a formal suit, and his messy hair was deliberately combed.

When he walked into Sony's game department, Miyamoto Shigeru saw the graffiti everywhere inside, and a sense of belonging suddenly arose;

Several young people of the same age passed by in snow-white work clothes. They were discussing the difficult problems encountered at work fiercely, with such pleasant and energetic expressions. Miyamoto Shigeru was immediately infected by this atmosphere.

The person who received Shigeru Miyamoto was the head of the game development department, Akira Inoue, said with a smile: "We do not set thresholds for game creation. Everyone can integrate their ideas into the game at will."

Shigeru Miyamoto was shocked and thought to himself, no wonder Sony's games have always been the absolute overlord in the field of electronic games;

Only such places that encourage creation can innovate various works that lead the world's game industry;

However, what everyone doesn’t know is that because Wu Guangyao has brought several classic games to Sony, he will let everyone create it;

Of course, Sony Game Department in this mode has indeed created several classic products.

"I would like to ask, how did you know me, or how did you know my situation?" When Shigeru Miyamoto caught a management team, he asked the question in his heart.

"I heard about it by chance in the Human Resources Department, so I recommend you!" This is the fact that Inoue knew.

Shigeru Miyamoto had no doubts and followed Akira Inoue to visit.

"Mr. Shigeru Miyamoto, although you have not really entered this field, I can tell you that our staff here can basically design a game independently after studying here for one or two years. So, do you want to challenge it?" Inoue Akira initiated the invitation.

After all, Shigeru Miyamoto was just a young man who was not very good at dealing with the world. Seeing that someone admired him so much, and the working environment here was what he had always dreamed of, he immediately agreed to work at Sony Games Department.

In fact, Sony's Game Department has a total of hundreds of people, and there is no shortage of talent at all;

If it weren't for the above statement, Akira Inoue would never have won a novice in this way;

After all, this is somewhat inconsistent with the identity!

.........

On January 20, Sony's second-generation half-TV game console was officially launched in Japan, with a price of 9,600 yen, which shocked all Japanese manufacturers.

What players are even more curious about is that there are several games on it;

9 games are not too many, but not too few, after all, the price is less than 10,000 yen.

"That's great! You can buy a coveted game console in just 4 days' salary!" The thoughts of some middle- and low-income earners.

Nintendo Conference Room

Hiroshi Yamauchi's face was solemn. When he heard that Sony's second-generation and a half-game console was only priced at 9,600 yen, Hiroshi Yamauchi felt like he was struck by lightning;

Gain, Nintendo's upcoming color           game    6 (6 games), the set price is 9,800 yen;

It seems that the two companies are only 200 yen apart, and Nintendo can hold on even if he grits his teeth;

But don't forget that Sony has as many as 9 games, and in terms of hardware, it is much better than Nintendo;

As long as players are not fools, they may choose Sony's game console!

Yokoi Junhei, who is responsible for Nintendo's electronic gaming department, said: "President, it's too late to redevelop it now, so it can only be released!"

Nintendo has been preparing for this game console project for two years, and it was developed in cooperation with Mitsubishi Electric;

If you retreat this time, you may have to wait for a year.

Mitsubishi will not agree no matter what!

Yamauchi Hiroshi said: "Why did Sony's game console choose to be released at this time, and the price suddenly fell by half?"

No one can answer this question!

It seems that Sony is targeting Nintendo, but there is no reason to make this happen;

After all, only a few executives know about Nintendo's pricing, and as for the release date, only two or three people know about it.

Masayuki Uemura, who is in charge of game hardware, said: "We simply release it for 9,200 yen. Our cost is only 10,000 yen, and each product loses 800 yen. Of course, we still have color          game     15 (15 games); but when we fight Sony’s game console head-on on the market, our fame will also rise; when the time is ripe, we will launch color                                                                                                                                                                                       �

Masayuki Uemura’s remarks really made everyone feel much better!

Everyone was thinking in their hearts that Sony probably didn’t know that our games were 15, not 6;

Moreover, among the ideas of a group of Nintendo executives, Sony's game console costs are higher than Nintendo.

At that time, color    TV    game                                                   �

color     TV    game    The cost of 15 is 12,000 yen, and each unit can make a net profit of 3,000 yen;

Although color                                                              �

What is important is color                                                             

Yamauchi Hiroshi was also cheerful and said with a smile: "Sony is the overlord of electronic games. We can compete with it for the market, which will greatly improve our popularity. If we can defeat them in Japan's sales this time, then we will have a place on the world stage in the future."

Encouraged by Yamauchi's morale, everyone reversed their low moods!

Will things develop to their imagination?

Obviously not!

If a company's strategy is clearly understood by the enemy, there is basically no possibility of turning over!

Moreover, Nintendo definitely can't come up with two classic ones in terms of game software.

And Sony still has seven or eight classic games in history!

Of course, Nintendo will definitely think of the game of copycat Sony, but copycat is a copycat, which can be popular at most, but will never exceed the original.

.........

Mitsubishi Electric Headquarters

Hiroshi Yamauchi came to put out the fire in the office of Mitsubishi Electric Vice President Koshimakawa!

Originally, Mitsubishi did not agree with Hiroshi Yamauchi's view, believing that the means of selling at a loss were not beneficial to both parties.

You are not the best in this field, nor even a senior in this field, but you are just just entering the industry;

Once you fail to succeed, not only will you lose money, but the entire project will also be ineffective.

At the beginning, Masayuki Uemura, who was in charge of hardware, tried hard to mediate between the two parties, and finally controlled the cost within the expected range of Yamauchi Hiroshi's expectations through close cooperation;

Just as everyone was waiting to receive the goods, they didn't expect Sony's second-generation and a half-distance console to emerge.

Koshimakawa was also very annoyed. Mitsubishi Electric invested a lot in this regard. After all, Nintendo's hardware is only designed and not produced;

The Mitsubishi Electric's production line has been completed, and such a thing happened, I couldn't help but feel very annoyed!

"President Hiroshi Yamauchi, do you have confidence that your opponent is Sony?" Koshimakawa said in a deep voice.

"President Kojima, please rest assured that in the initial competition, whether we lose or win, we Nintendo can get what we want!"

"Is it fame?"

"Yes! But after we have gained a certain reputation, we will take the opportunity to launch color                                                    �

"Something makes sense, then I wish us success here!"

"Haha, it will definitely succeed!"

...........

In early February, two weeks after Sony released its game console, Nintendo also released the pioneering work of the TV game field, color                                                

For a moment, it did cause some sensation.

In the era when the Japanese market was filled with more than a dozen game consoles of 20,000 to 30,000 yen, now in half a month, there are two game consoles with prices below 10,000 yen, which undoubtedly surprised the market!

Although Nintendo's game console sales are not as good as Sony, it also stands out from other similar products.

Sure enough, good quality and low price are the king!

The interior of Nintendo was also very happy and even held a small celebration.

After all, Nintendo is the first TV game console product, and it is also a very happy thing to stand out from other manufacturers.
To be continued...