Chapter 657 [Auction 2] (5200 words!)(1/2)
Wu Xianshuo sat quietly in the back row, watching a group of bigwigs pointing their way, without any fluctuations in his heart;
Others occasionally glanced at Wu Xianshuo and immediately lost interest;
It turned out that Wu Xianshuo was dressed casually and wore a hat, which made people think he was a representative of a company who was making soy sauce.
Influenced by the launch of the new airport by the Hong Kong government, Hong Kong's real estate and securities have once again added fuel to the fire and become prosperous;
This time, the Hong Kong government has taken out a lot of beautiful land for auction, with the purpose of taking advantage of the prosperity of the market and increasing the Hong Kong government's fiscal revenue.
At 2:15 pm, the auction officially began!
The Central Land King will naturally be the finale, and it will be placed in the final auction;
First, the auction was a 55,000-foot commercial land located in Tsim Tung Tung. The Hong Kong government required the construction of a commercial building with an area of 250,000 square feet. The ground floor of the commercial building was used as a shopping mall, which was in line with the overall planning of Tsim Tung Tung (tourism area);
The mall must be held by the auctioneer himself for no less than 10 years.
During the land auction, the Hong Kong government will restrict some commercial real estate, such as self-holding ratio, floor area ratio, construction time, etc., which is also to prevent some real estate companies from only focusing on making quick money and neglecting the planning and quality issues of the Hong Kong government.
However, holding some properties is not a problem for many real estate companies today. Although Tsim Dong’s location is not as good as Central, it is also one of the most prosperous commercial centers in Hong Kong and a tourist area in Hong Kong.
The Hong Kong government took out this land as the first shot, which was also for the purpose of stimulating the battlefield. Even if this land is opposite, the four major real estate families have certain attractiveness!
At the beginning of the first auction, what is surprising is that Changjiang Industrial frequently bids, which makes the crowd involved in the auction very nervous;
Changjiang Industrial's dominance has been reflected in the auction hall, and most of the land in an auction fell into his family's hands.
The addition of Changjiang Industrial has aroused the passion of several companies, because if the land in front cannot be grabbed, the land in the back will be more difficult;
So, it’s better to focus on promising land from the beginning.
After several rounds of bidding, Changjiang Industrial voluntarily gave up, and the three giants exchanged their eyes. Obviously, this was also a pre-existing strategy - consuming some people's funds, just as other real estate companies would also think about consuming Changjiang Industrial's funds.
After Changjiang Industrial gave up, its main competitors include Xinhe Real Estate, Henderson Land and Hang Lung Real Estate;
Among them, Xinhe Real Estate was originally the "second son" of Tsim Dong, so naturally refused to give up this Tsim Dong Dong land;
Originally, in history, Xinhe was the absolute "leader" of Tsim Dong. At the auction in 1975, he won a large number of Tsim Dong Dong's land and built a large number of commercial buildings such as Tsim Sha Tsui Center, Nanyang Center, Yong'an Plaza, and Empire Center.
In this life, the four most beautiful pieces of land in Tsingdong were taken down by Changjiang Industrial, and they took it out to cooperate with the Bao family to build two hotels and two commercial buildings.
Henderson Land has just been listed and has a lot of pumping funds. With Li Ka-shing's business acumen, it must be the fastest way to buy land;
Among the four major families, Li Ka-shing's keen observation of the market is definitely the first;
When the market is at its peak, he will choose to list the company and cash out his shares, and can also predict upcoming risks, such as the Sino-UK negotiations in 1982 and the plunge in 1987;
The reason why Li Ka-shing lost to Li Ka-shing is mainly because he has a view that he will not take away the company and the stock market;
In his previous life, in Li Ka-ky's business war history, he could not find the phenomenon that once he became king and dominated, he would tear the other party off his skin and bones and kill him without leaving any armor. He has always been a benevolent and righteous army, occupying territory, changing dynasties, and never killing a soldier.
Of course, Cheng Yutong and Lee Ka-kye are alsohave similarly!
This land of Tsim Dong was eventually taken over by Henderson Land. Perhaps everyone knows that Henderson Land has just been listed and has a lot of funds;
Of course, the unit price of HK$15,000 per square foot is enough to make people shocked;
This piece of land alone cost Henderson Land Technology 825 million Hong Kong dollars;
Even if Henderson Land has just completed the stock market pumping, it is not enough to pay the funds;
Of course, every real estate company here has reached an agreement with the bank to determine the loan amount before the auction.
Just a piece of land on the Kowloon Peninsula is almost comparable to the price of the land kings in the mainland in 2019. At this moment, the price in Central is at least twice that of this land, which shows that Hong Kong's real estate has reached a staggering level.
If you say it is a real estate bubble, you are completely wrong!
In his previous life, the real estate plunge caused by Sino-British negotiations in 1982 is actually not considered a real estate bubble;
Residential/commercial properties fell by only about 30%, land fell by 40% to 60%, and industrial buildings fell by the most, reaching more than 70%.
Among them, the property only fell by about 30%, which shows that this is indeed not a real estate bubble;
It should be noted that, in terms of residential properties, in 1974, HKD 220 per square foot, rose to about 1,200 square feet in 1981; even if it fell by 30%, there was still 800 Hong Kong dollars per square foot.
It has increased by 4 times in 10 years, which is very powerful, not to mention that as soon as the Sino-British negotiations were over, real estate immediately resumed.
Then the second piece of land was soon started, which was a piece of land located in Tseung Kwan O. The location was not good, but the area was large enough, with a total area of 200,000 square feet. According to the requirements of the Hong Kong government, a residential community with a construction area of 1.2 million feet could be built. The land was finally sold for HK$720 million.
The real estate industry has just shown signs of upward fatigue, showing a downward trend. Although many experts and real estate companies believe that it is a market self-adjustment, the Hong Kong government is very anxious. In order to regain confidence in housing prices, what they have taken out this time is either a very good location or a large enough area, which has made countless real estate companies jealous.
The three most important economic systems in Xiangjiang are currently: one is the real estate industry, the other is the financial industry, and the last is the industry;
Although the Wu family has increased Hong Kong's industry by more than 50% of their previous life, the more money they have, the more property they need; in addition, Hong Kong has fewer land and more people, housing speculation is even worse than in previous life.
30% of the Hong Kong government's fiscal revenue is closely related to real estate;
Therefore, when housing prices fall, the most anxious thing is the government, followed by banks, then real estate developers, and finally those who have already bought houses.
In order to stimulate the continued rise in housing prices, the Hong Kong government has also taken great pains to do so!
Soon, a few more land parcels were sold, and the atmosphere at the scene was stimulated by hundreds of millions of transaction prices again and again. The real estate industry is not afraid of high land prices. The more the increase, the better. More real estate companies joined in, intending to get a share of this feast.
During this period, some real estate developers knew about the last two finale lands, and they had absolutely no hope;
So I focused on snatching the land in front, which made the auctioneer and the Hong Kong government overjoyed.
Sure enough, Mr. Wu Guangyao is the blessing of everyone. As long as his company participates in the auction, it will definitely drive the passion of the entire auction;
There have been several times in the past few years when Changjiang Industrial did not participate in the auction. At that time, it was obvious that everyone was not passionate.
The auction of the penultimate piece of land finally began, and everyone's expressions became excited;
Today, the Hong Kong government can be said to have produced a double finale, one is Silver Line Bay and the other is the Land King in the Central Ring Road;
The land of Silver Line Bay is 2 million square feet, but the Hong Kong government plans high-end villa areas and high-end housing there, so there will be no high-rise buildings;
Taking Baibishan, which Land has won by some time ago, as an example, the land in Silver Line Bay is expected to reach more than 2 billion.
Sure enough, at the beginning of the auction, Changjiang Industrial actively raised its signs;
Seeing that Changjiang Industrial is like this, many real estate companies have started to follow suit, just like Changjiang Industrial’s “scrambling” before.
However, after raising HK$2 billion, everyone began to be cautious;
Li Nan and others deliberately made hesitant on their faces, and the companies they followed the photos also began to be cautious;
This land is 2 billion Hong Kong dollars, which seems a bit expensive!
In the end, Li Nan and others won the land for HK$2.3 billion, and the audience stood up to applaud Changjiang Industry;
This is indeed true. As a real estate developer, everyone likes the hot auctions, which will give a strong signal outside - that is, the real estate is showing a hot scene, and everyone can buy property with confidence.
At this time, there are four consortiums that can really compete for the final "Central Land King";
They are the consortium of Yangtze Industry, Land and Land Company, the four major families, and the Japanese consortium. The other three consortiums were secretly happy to see that Yangtze Industry spent 2.3 billion Hong Kong dollars to acquire a piece of land!
Because this consumes the strength of Changjiang Industry, everyone has a greater grasp of the "Central Land King".
Changjiang Industrial is a listed company and cannot invest at will without considering the actual situation of the company;
If Wu Guangyao was here today, everyone would probably not have hoped. After all, Wu Guangyao could auction this land on his behalf. Who has ever robbed it?
Even if the American consortium comes, it will be defeated!
"I believe everyone knows the land auctioned next! It is a bus terminal land known as the "King of the Central Land". It has a total of 148,000 square feet, and is the largest land approved in Central in the island in the past 40 years, and it is the most beautiful coastal area. It can be said that whoever takes this land will be the "uncrowned king" in Central......"
The auctioneer was not serious, and his tone was full of excitement. Even Li Chaoren, who had always been as stable as an old dog, was full of hope at this time;
The four major families looked at each other and saw the desire in each other's eyes!
The two of them also had eye contact, and their faces were full of determination.
Seeing this, the Japanese consortium smiled bitterly instead!
Only Li Nan and the other two had no expression on their faces, which made the auctioneers confused!
Is this a voluntary giving up?
"The bidding starts now, with the starting price of HK$3 billion, and the price increase for each bid is no less than HK$10 million..." The auctioneer also beat a hammer after saying that, which is a signal of the beginning.
"HKD 3.1 billion!"
“HKD 3.15 billion!”
......
There are still a few cannon fodders who are eager to bid, and they hope to find a bargain!
After the price reached HK$3.5 billion, the cannon fodders stopped;
"HKD 3.6 billion!" Bao Fuda from Land took the lead in taking over the slogan, but he was obviously not cannon fodder. The price of 100 million Hong Kong dollars was obviously full of kingly spirit.
"HKD 3.7 billion!" Li Chaoren also began to raise the bid, and also increased the price by 100 million Hong Kong dollars, not willing to fall behind.
"HKD 3.75 billion!" The Japanese consortium raised the price by 50 million Hong Kong dollars, which was related to the Japanese's cleverness.
"HKD 3.8 billion!" Surprisingly, the price increase of Changjiang Industrial was only 50 million Hong Kong dollars. Could it be that the three young people did not receive too high authorization? Everyone thought of this.
After two more rounds, the price reached HK$4.3 billion, which is close to HK$4.7 billion in the previous life!
But everyone knows that the next one is the most exciting and exciting moment;
Everyone held their breathing and stared back and forth from the four consortiums.
To be continued...