What is the concept of 210 million a year in endorsement fees?

The annual operating income of Bean Seller is an internal secret. Han Lan does not know, but according to the data given by the professional data analysis team of Tomahawk Entertainment, there is about 40 billion in revenue a year. Generally speaking, 1 to 3

% will be used as advertising expenses.

In other words, the annual budget for the publicity department related to Doumeng was about 1.2 billion when it was at its peak. The largest expenditure among them was advertising on various channels and platforms, and the rest of the money was rushed to use.

Of course, the advertising placement in stores in various locations has nothing to do with the headquarters. The most the headquarters can do is send the posters and print and paste them themselves. Otherwise, the 1.2 billion won't be enough to kill them.

As for celebrity endorsements, judging from previous years, the maximum amount of money spent on celebrity endorsements should not exceed 50 million.

But this year, are they crazy?

Are you having a hard time?

"Manager Liang, I can personally feel your sincerity in the price you quoted, but as I said before, I still have to respect the company's decision. Therefore, I will not promise you anything without permission.

"Yes." Han Lan finally held back. Isn't it more than 200 million? It's not like she has never seen it before.

Liang Jiaxing frowned secretly.

He knew what Han Lan was planning. He was planning to wait for the quotation from Frog!

The annual revenue of Gnawing Frog is higher than theirs, and their publicity expenditures are also larger than theirs. They may even be able to come up with more exaggerated quotes.

He cursed in his heart, but Liang Jiaxing continued with a smile: "Han Shuai, the final prices offered by our two companies will not be much different. But you have to consider the characteristics of our two products. Although the frogs have been chewing

It is said that they hope to use you and your new song to promote their new breakfast set, but the contract is for brand image endorsement. In other words, in addition to breakfast, other products also need your help in promoting them. Think about their company’s most important

What’s the classic product? Crispy frog!”

Liang Jiaxing also showed a meaningful smile when he said this: "Han Shuai, do you want to walk on the streets and alleys and look up to see a poster of yourself holding a frog and chewing it?"

"Pfft...Sorry, sorry, I made up the picture in my mind and couldn't help it..." An Keke suppressed a smile, took out a piece of paper to wipe his mouth and continued to eat breakfast.

Han Lan was also a little speechless, and he also imagined the scene in his mind.

In fact, there is no need to guess, there are precedents to follow. Because Zhou Wen, the previous image spokesperson who gnawed on frogs, was once made into an emoticon package.

Holding a tomahawk steak and gnawing on it, at most it looks exaggerated, and maybe it looks cute to some people. But if it were replaced by a frog, the picture would be inexplicably weird.

It's not that Han Lan looks down on frogs. In fact, he also likes eating frogs. When he was in the wild, let alone frogs, he would eat anything that wouldn't kill anyone in order to replenish energy.

But now he is no longer a mercenary, but a serious and excellent young man who relies on his reputation to make a living. He really needs to think about his image.

If the price difference between the two companies is not too big, drinking soy milk is indeed more acceptable than eating a frog.

At this time, Liang Jiaxing said again: "Moreover, Han Shuai also sells soy milk and fried dough sticks. The secret recipe passed down from our ancestors is the soy milk and fried dough sticks we sell. The soy milk and fried dough sticks are our signature set meal. The quality and popularity are not the same as eating frogs and selling frogs on the forehead."

The set meal I came up with is comparable! Think about it, if you endorse the frog nibbling, but your fans go there to eat and find that it is not as delicious as our soy milk fried dough sticks, wouldn’t it ruin your reputation? "

"Han Shuai, no matter which company you endorse, the first thing you must do is to use your new song to promote their breakfast set. A good song must be paired with delicious food!"

Han Lan also nodded in agreement. It's okay to eat just enough, but not too much.

The soy milk and fried dough sticks set meal of Nian Frog has not been launched yet, so he has not tried it yet, but he has tried the one from Doulao's. The taste is really not good, just "like". Especially the soy milk, his ancestors have been selling it.

It is a time-honored brand that made its fortune in soy milk.

"Han Shuai, look..."

"I think it's pretty good."

"Oh, I knew Han Shuai had a foresight..."

"Stop it, I haven't agreed yet, and it's useless if I agree. I told you a long time ago that I will listen to the company on this matter."

"..." Liang Jiaxing.

"So, tell me how much you plan to quote for the license to "Soy Milk and Fried Tiao"?"

Liang Jiaxing smiled and made a three sign: "Han Shuai, what do you think of this number?"

"Three hundred million?"

"Ahem..." Liang Jiaxing almost choked on his words.

Licensing a song costs 300 million? Do you really dare to think about it?

"Hahaha, Han Shuai, you are so funny. Han Shuai, we are willing to spend 30 million to purchase the exclusive advertising license for your song for 20 years."

"em... Manager Liang, I have a suggestion, would you like to hear it?"

"Please tell me."

"It just so happens that there is another song in my new album that is very suitable for you! "Sweet", don't worry, the result will not be worse than "Soy Milk and Fried Tiao"!"

Liang Jiaxing was stunned: "Isn't that the one about desserts?"

"Then don't you sell some desserts? Anyway, things like milk tea cakes are not technically difficult. Now that the frogs are here to steal your breakfast market, won't you open up another afternoon tea battlefield?" Military Advisor Han began to make suggestions.

Liang Jiaxing really thought about it seriously.

The afternoon tea market is also very hot at the moment, but most of it is occupied by milk tea shops, coffee shops and dessert shops. If the bean seller can take a bite of cake here, he might be able to overtake others in a corner.

And the cost is not high. It’s just a matter of adding a few packages. You can try the water in Shanghai first. If the sales are not good, you can just withdraw it.

The song "Sweet" is currently a phenomenal work. Many Internet celebrities use it as BGM. The pink version is still very popular among girls and macho men.

Even if the afternoon tea cannot be sold, it can barely be used as a promotional song for soy milk and tofu noodle... right?

"Han Shuai, if we add another song..."

"Two songs, packaged with 50 million to license to you! I will personally lead the team to shoot a new MV for you, created by the original team!"

This adds up to 260 million!

Liang Jiaxing looked embarrassed: "Han Shuai, this matter is no longer my decision. I need to report it to the company. Let's talk about your endorsement first..."

"Hey, hey, they say they are packaged and sold together. It's okay, you go back and discuss it with your boss first. Don't worry, you can go and ask around in this circle. I, Han Lan, am the most honest and I never cheat anyone!"

Lan waved his index finger and smiled.

Liang Jiaxing's mouth twitched slightly, but he still forced out a smile and nodded: "Okay, then I will discuss it with the company first and come back to you later."

"Well, but it's best to hurry up. You are not the only one who can do the afternoon tea business. You should also be interested in eating frogs. As for their frogs, the worst thing is to add a clause in the contract that I will not shoot advertisements of eating frogs.

." Han Lan hinted with a smile.
Chapter completed!