"High emotional intelligence: The film and television industry has ushered in the most cruel era, and low emotional intelligence: There are too many bad movies and it's time to clean up a big deal."

"I have carried the tripod of a martial arts drama and the tripod of a police and gangster drama, and I have a hundred million awesome!"

"If you pass on the word, Django will take the first seat of screenwriters in the new era of China!"

"I may not be able to watch it. The restrictions on police and gangster movies are much more restricted than martial arts dramas. This knife and that cut, the rest is nothing but love."

"With the movie emperor Hongyi and the popular and powerful big-name Gu Yao, plus an investment of 175 million yuan, and Django's personal script, it's hard to watch it."

"A friend of mine works in that department and revealed a news that I reviewed a very awesome script last month, and I guess it is "White Night Chase".

"Wouldn't you have to book your TV series ratings champion in advance?"

"It depends on whether the ratings can break 6.0, and set a record."

"I heard that this drama was filmed jointly with iQiyi, and the original cost was only tens of millions. Django signed a bet agreement to increase the investment to 175 million."

"Dare to sign such a high bet agreement, I must be very confident in this drama, so it is really worth looking forward to it."

...

Since Django took over Huafeng Media, he has made a lot of noise every time, and almost has entered the hot searches on Weibo, and has even entered the top ten.

However, it's not comparable to this time.

In just a few hours, it has already topped the top spot on Weibo's hot search list, with oversights of over 10 million. There are also tops on the hottest list of platforms such as Tieba, Douyin and Kuaishou.

The launch conference of "White Night Chase" was very successful. The goals they wanted to achieve were basically achieved, and even exceeded the amount, which was not in vain.

For several days, Huafeng Media's phone number was blown up, and various companies and brands such as cars, mobile phones, banks and other companies expressed their intention to cooperate.

But most of them use products as sponsorship to offset advertising costs, and one less can invest a lot of money.

"...Eleven, twelve." Mo Lan counted. There are twelve companies and brands that have signed the contract.

Most of them are food, such as Lemei Milk Tea, De Chicken Burger, and Chuangtianya Beer. They are relatively the best implants, after all, they are modern cities.

but……

The eleventh brand "Langsi" in the table is lace stockings.

Mo Lan asked with a strange look: "This, stockings...how can they be implanted into the drama?"

Django said without thinking: "You forgot that there are so many female characters in the play, but are you afraid that you can't implant a stocking advertisement?"

What a big deal.

but……

Django no longer thought about this, but instead considered where to find a big shot.

Chen Qian?

His Hangzhou Futian Real Estate Group has squares, shopping malls, and supermarkets, which are suitable for implantation, but they rarely advertise because they are only in Zhejiang Province, and it is already known to everyone.

Besides, people have invested 50 million, and no matter how shameless they are, they can't speak out.

Actually, it’s not that there have been no big money to come to see. Pin Xixi is enough, you can make enough money to make money from sea, and two squirrels are enough, and the advertising fee is enough, but there are additional conditions, such as the number of episodes that appear, the time of appearance, and the degree of conspicuous appearance.

And these conditions exceed Django's acceptable range.

What is the most annoying thing about watching a show? The ubiquitous advertising implants are definitely among the top three.

Django knew in his heart that he would either have money or shamelessness, and he would not have both fish and bear's paws.

However, shamelessness is not without a bottom line.

His principle is to try not to let the audience feel uncomfortable when watching the show, so choose advertisements that can be implanted without any trace.

At this moment, Hu Xiao knocked on the door and came in.

"Mr. Jiang, Director Mo, and Monli's planning department manager are here."

When he heard this, the sad clouds between Django's eyebrows instantly dissipated and he hurriedly said, "Please go to the reception room."

Mo Lan stood up and said, "I'll follow up on the crew formation."

"Yeah." Django nodded slightly, stood up, tidied up his clothes and face, and went to the reception room.

"Hello Manager Zheng, I'm not welcomed you, I hope you can forgive me."

"You are polite, Mr. Jiang. I came here without making an appointment. Please forgive me for any disturbance."

"We welcome guests like you whenever they come."

"Haha, I remember this sentence from Mr. Jiang."

"Mr. Zheng, please sit down."

"Please, Mr. Jiang."

...

When the two met, they first politely talked to each other.

Zheng Jianguo took a symbolic sip of coffee and explained his purpose: "This visit is to place an advertisement in your company's new drama "White Night Chase".

When he came, Django said calmly: "As a small matter, Manager Zheng just calls him."

After saying that, he changed his mind and asked, "I wonder what way your company wants to cooperate?"

Currently, the advertising implantation methods of various media content seen on Blue Star are mainly scene implantation, dialogue implantation, plot implantation and image implantation.

The more money you invest, the greater the reward you need to get.

Zheng Jianguo replied: "You can do whatever you want. Our cost is 15 million, provided that at least one scene is displayed independently, and then five plots and five props are in the first half of the whole drama, and the total is no less than five hundred seconds."

The conditions are actually similar, and the money is given much more than the previous big money.

Django was in trouble.

what to do?

Break the bottom line?

Sacrifice part of the reputation to discount?

Zheng Jianguo was a little surprised and thought Django would agree at once. Judging from his expression, he seemed not very satisfied.

Can't figure it out.

Not satisfied yet?

Monley chose to place an advertisement in the drama "White Night Chase", and offered another high enough price, and sent a planning manager to discuss it personally to show sincerity. There are two main reasons.

First, there was a pleasant collaboration last year. The song "Soup and Sour is Me" is still one of the popular advertising songs, and the yogurt endorsed by Qin Shiyue are also well received and sold.

Second, the cast of this drama is Hongyi and Gu Yao, one is the best actress and the other is the most popular actress at the moment, and the attention is very high. So, as long as the advertisement is implanted in the first half, even if the drama is pulled, the popularity in the second half will not drop much.

How could Django not guess what was there? He could not overcome this hurdle in his heart.

Zheng Jianguo took a sip of coffee and started to think about it randomly.

Could it be that you want to increase the price?

To be honest, before the show starts, everything is unknown. Not to mention the quality of the show, just say that if there is a problem on the way, it will lead to a decrease in attention, or if the film and script are too different from the script, or if it is ordered to be removed from the shelves during the start of the show, it will waste the money. In short, it is risky to invest in advertising, but many people sue it every year.
Chapter completed!