0108: That’s it. The price of one million is not too much.
Django thought of a good way to implant advertisements, his face turned from gloomy to clear, and he smiled and said, "Manager Zheng, first of all, thank your company for your trust and continue to cooperate with our company. However, I don't say anything about the attitude of the audience towards the implantation of advertisements in film and television dramas. I believe you know that this drama has consumed too much of my efforts and cannot afford to lose at all, so I have a suggestion, and you can hear how it is."
Zheng Jianguo thought to himself, you finally spoke. As long as you don’t add money, you can talk about it. Then he smiled and said, “Mr. Jiang has any suggestions, please tell me.”
Django organized the following language slightly and said: "That's right, this drama will be exclusively broadcast on iQiyi. We will insert your advertisements in a brand new way "creatively inserted" during online broadcasts. Of course, there will also be implants in the drama, but the proportion will be reduced."
"Creatively insert it?" Zheng Jianguo was stunned, and had never heard of the word, and asked, "What does it mean?"
Django immediately explained: "In the design of a specific scene, the actors in the play interpret the commercials through 5-15-second scene short dramas, and promote product selling points in warmth, funny, brainwashing, etc., allowing the audience to easily remember the product's functional characteristics and achieve the role of Amway."
This advertising model was first used by producer Bai Yicong in the 2015 web drama "Darks 2". Since then, dramas such as "If Snails Have Love", "Ghost Blows Out the Light: The Ancient City of Essence", "Military Advisors Alliance", "Qing Yu Nian", and "The Son-in-law" have all followed suit.
Although the creative insertion on the earth has become uncreative and is gradually disliked by the audience, it has not appeared on the Blue Star and still has a very high sense of freshness.
Zheng Jianguo was originally a creative project. He understood what Django said after thinking about it for a moment, and his eyes flashed: "Compared with the traditional advertising implantation method, this creative insertion can be both good-looking and fun, which can greatly weaken the audience's resistance to advertising implantation, which will make the audience subtly watch these implanted advertisements."
Awesome, he is worthy of being a contemporary talented young man uploaded online.
Django looked happy and said, "Then, is Manager Zheng accepting my proposal?"
Zheng Jianguo asked back without answering, "Mr. Jiang, I have a few questions. If you insert one creative episode in each episode, how many episodes does your company have in total? How many advertisements can our company occupy?"
Django got into trouble again.
He just knew that there was such a model, and he had never paid attention to how much it cost to sell. However, this would not be a problem for him. He was fooling and bragging, and his strengths!
After a while, he only heard his expression exaggerated and his words vividly: "Mr. Zheng, look, this was filmed by the actors in the crew, and it lasts from 5-15 seconds. Our actors are Hongyi and Gu Yao. It will cost just to find them to shoot an advertisement, right? And the plot of each one will be written and filmed by me personally to ensure that all the exciting ones are promoted and the selling points of the product are fully promoted. After the audience watched it, they immediately picked up their mobile phones and bought them..."
Zheng Jianguo was stunned when he heard this, and the scene was simulating in his head.
Django's spits were flying all over the sky, and he ended passionately: "That's it, it's not an exaggeration to have a price of one million."
Not to mention, the price he wants is a price that is acceptable to both sides.
At that time, "Darks 2" was launched with 500,000 items, but because it was the first creation, the video website did not pay attention to it, so I bought two and got one free, and it was not until the subsequent dramas that slowly increased to several million items.
Zheng Jianguo was very moved, but reason defeated the impulse. "I personally like this model very much and I am optimistic about it, but because it is a new model, I need to report to the leader."
Django was not disappointed, so he had to discuss with others to see if it was worth the price. "No problem, then I'll wait for good news from Manager Zheng."
Anyway, it should be almost done.
After seeing Zheng Jianguo off, Django just returned to the office, Hu Xiao knocked on the door and came in again.
"Mr. Jiang, there is a lady named Zhou Lingwei looking for you."
Why did she come?
Django was a little surprised. He immediately remembered that he met Zhou Mulong last time and asked them to walk around more. He shook his head and smiled, stood up from the chair, and said, "I'll go over."
Today, Zhou Lingwei was wearing a formal outfit, with a brown ponytail tied high, a light gray suit jacket, slim-fitting, a white slim dress, a white flat shoes, and a black handbag.
Compared to the formal outfit I wore when I first met, it was less capable and more elegant and fresh.
Django smiled and greeted him, "Miss Zhou, what wind has blown you?"
Zhou Lingwei smiled slightly and said, "The station has arranged a task, and I'm going to trouble Mr. Jiang again."
It is not difficult to hear from the conversation between the two that there is a sense of distance.
It shouldn't be the case. They have met many times and contacted each other many times because of the drama "Little Fish and Flowers". Moreover, there is also a relationship between Zhou Mulong.
The two came to the reception room and were both regular inquiries, including each other's parents.
After a while, Django felt that it was almost done, so he got to the point and asked, "Ms. Zhou, what does it mean when you said 'The station has arranged a task'?"
Zhou Lingwei also entered the work state and said, "I wonder if Mr. Jiang's new drama has been sold?"
As soon as this said, Django suddenly realized that today was a good day, and he gave "big money" one after another.
"Not yet." He shook his head, pretended to be confused with understanding, "Is it because Oriental TV has an intention to buy it?"
Zhou Lingwei nodded and said, "Taili held a meeting yesterday afternoon to discuss the play purchase plan for the second half of next year. It listed thirteen dramas that you are interested in purchasing. Your new drama is one of them. I was the person in charge of the drama "Little Fish and Flowers" last time, so I will continue to send me to follow up."
Django asked, "However, I just held a launch conference and did not officially start filming, let alone a film. Is it too early to talk about buying a drama?"
Zhou Lingwei smiled and said, "Only one day has passed, your drama has entered the top three of the most anticipated TV series. It will be the top one in a few days and will definitely become the favorites of major satellite TV stations. How can you do if you don't get there?"
The drama "Little Fish and Flowers" not only won Oriental TV's victory in the summer TV series ratings competition, but also brought considerable profits.
When I saw that Huafeng Media was going to start filming a new drama, and had a better cast and investment amount, plus the combination of screenwriter Django and director Huang Tao, I couldn't find any reason not to buy it.
Therefore, Zhou Lingwei, who has experience in cooperation, was sent to discuss.
Chapter completed!