0012: ByteDance is coming(1/2)
"Husband, which music platform did you listen to these two songs "Those Flowers" and "Chasing Dreams and Child Hearts"?"
"It's not on the music platform. I watched the finals of "I Am a Singer" on Mango TV."
"Listen in the video?"
"Yes, there is no way, there is no other place."
"Okay, log in to me your Mango TV membership account."
"Okay, by the way, my wife, "Those Flowers" is at 40 minutes and 33 seconds, and "Chasing Dreams and Child Heart" is at 146 minutes and 06 seconds."
"You remember it so clearly?"
"Hehe, remember, you don't have to look for the progress bar bit by bit every time you go to listen to it."
...
This is a scene that is being staged in many places in the past two days.
Those who want to listen to the two songs "Those Flowers" and "Chasing Dreams and Child Hearts" can only go to Mango TV to watch the finals of "I Am a Singer".
This also caused the number of visits to Mango TV and the number of members activated to soar, several times that of ordinary people.
but.
This situation caused great pain to many netizens and went to the official microblogs of major music platforms to leave messages.
QQ Music:
"Can you do it, you don't have two songs, "Those Flowers" and "Chasing Dreams and Child Hearts."
"Go and buy the copyright now!"
"Give you a day, and never withdraw from the membership!"
...
NetEase Cloud Music:
"I can't beat the next door, right?"
"Can you rise once?"
"Don't let the listeners who support you be sad!"
...
Migu Music:
"Another Buddhist day?"
"Hurry up and take action. I will buy these two songs "Those Flowers" and "Chasing Dreams and Child Heart" and make a profit!"
"Whether it can rise depends on whether the opportunity can be seized."
...
Kugou Music:
"Dog guy, haven't woken up yet?"
"Get up and work!"
"As long as you have the two songs "Those Flowers" and "Chasing Dreams and Child Hearts", I will pay for the annual fee!"
...
Xiami Music:
"It's okay to start a crowdfunding."
"Yes, Ali is unwilling to invest money, we listeners invest it ourselves."
"Isn't Xiami the first to withdraw from the competition on the music platform?"
...
However.
Some people like it, others don't.
There is a bunch of small black fans who shuttle through major music platforms.
"Just two songs, they were hyped into the sky."
"People who don't know think they are taking the King of Golden Songs."
"I don't know how I entered the finals of "I Am a Singer"."
"If He Na didn't have He Na's victory, it wouldn't be certain that he could last for several rounds."
"Don't worry, there is not much shit left for him."
“…”
...
Some people scolded it, which shows that Lin Yu's rise is threatening, and it reflects the guilt of some people and dare not face the facts.
So, how to deal with it?
Lu Xun once said: "The best way to deal with Shabi is to agree with his point of view and make it a great Shabi!"
Django had already predicted this situation and had given Lin Yu a vaccination.
and.
Faced with the requirements of a large number of users, what actions do major music platforms have?
Low emotional intelligence type: no matter whether you can buy the copyright of the song, you will not respond.
High emotional intelligence type: Dear users, we are already working hard to get the copyright of the song, please be patient.
At present, major music platforms still have room for growth, but with the disappearance of China's population dividend and the approaching growth ceiling, all companies will inevitably fall into a zero-sum game.
Winning the copyright war will allow you to share more market share.
but.
The copyright of a singer with more than ten classic songs is more worth fighting for. If it is just one or two songs, it will not be enough to grab it.
so.
After receiving the offer from Huafeng Media, major music platforms are still thinking and waiting and watching.
Time doesn't wait for anyone.
On Huafeng Media’s side, Hu Xiao entered the office again and said with a little joy: “Dr. Jiang, someone from Yanjing ByteDance has come, saying that he wants to talk about the copyrights of the two songs “Those Flowers” and “Chasing Dreams and Child Hearts”.”
When Django heard this, two words appeared in his head - Douyin! He then asked: "Where is the person?"
Hu Xiao replied: "In the conference room."
Django stood up and said, "Go."
In the conference room, a middle-aged man sat.
When he saw Hu Xiao leading a young man in, he stood up and said, "Hello, I guess you are Mr. Django, the new chairman of Huafeng. I have long been famous and I am Wei Donghai, and the deputy manager of ByteDance's TikTok Operations Department."
"Acting Chairman." Django did not forget to correct it, then shook his hand and said with a smile: "Hello, Manager Wei, please sit down."
Wei Donghai said straight to the point: "This time I came here to buy the copyright of the two songs "Those Flowers" and "Chasing Dreams and Child Hearts" and invite Mr. Lin Yu to join Douyin."
He collected some information about Django from the outside world [they are impatient and don’t like to deal with things in a sloppy manner], so he prescribed the right medicine and formulated a negotiation plan.
Seeing that the other party was so direct, Django asked directly: "How much does it cost?"
Wei Donghai kicked the ball over: "How much do you want here?"
Django has a reserve price, but he added "a little" to that basis.
When Wei Donghai heard the offer, he smiled slightly and said, "Dr. Jiang, this price is expensive."
Django pretended to be stupid and said, "Is that right? I don't understand the market very well, but I wrote the two songs "Those Flowers" and "Chasing Dreams and Child Hearts" and many brain cells have been killed. Besides, it's too cheap to sell. How can you let me stay in the circle of the second-generation rich in Hangzhou in the future?"
He immediately transformed into that "Django", interpreting his arrogant and arrogant personality very well.
Wei Donghai couldn't help but sigh in his heart.
Do you still think that you are a rich second generation?
Still playing.
Jiang Yong made this decision and was not afraid of causing Huafeng Media to collapse early.
Django's words were useless. Wei Donghai continued to follow the plan, took out a folder from his briefcase and put it in front of Django, saying, "This is the highest price we can afford."
Django took it over and took a look.
Good guy.
The contract is all drawn up.
The price mentioned above is exactly his lowest price, which is the quote for those music platforms. Lin Yu's signing fee for joining Douyin is not high or low, so he is considered to be between a second-tier singer and a third-tier singer.
To be continued...