0067: The flying dragon is in the face. Can you tell me how to lose?
Magic City, Beihai Film and Television Culture Headquarters Building.
"Awei, next week, your itinerary is very full. You have to travel to several cities. Be more tired. It is a good thing to follow the creative team to do publicity. You look familiar, take advantage of the popularity, and have relationships. These are all useful for your current popularity and popularity improvement."
The agent entered the office with the itinerary and talked a lot, but didn't hear a reply. When he looked up, Wang Wei frowned and was fascinated by looking at his phone.
"Ahem..." He coughed twice, increasing the sound by a few decibels: "Awei!"
Wang Wei was awakened and came back to his senses, saying, "Brother Luo, you are back."
A hint of displeasure flashed in the agent's eyes and said, "What are you looking at?"
Wang Wei hesitated for a moment and said, "The drama of Huafeng is broadcast on Oriental Satellite TV."
The agent chuckled with a "hoo" and said, "The ratings have not exceeded 1%. Even the old dramas on other stations cannot win. What's there to worry about? How can I frown?"
"No." Wang Wei put down his phone and quickly explained: "That drama became popular on Douyin. There are already three or four UPs edited by film and television dramas with millions of fans. Almost all the praises in the comments section. It seems that the quality of the drama is not bad."
The agent didn't care and said, "Thirty or four? There are no thirty or forty, no use, it's just a regular marketing method. For a big platform like Douyin, you will spend money on promotion before and after each drama is broadcast. This is a big trend. By next week, your drama will also have it, and the video will be overwhelming."
Wang Wei nodded, that's the case.
Let’s talk about it.
Their "Piaomiao Jianghu" is backed by Penguin Entertainment and Mango TV, and has famous director Shi Wensi, famous screenwriter Han Genming, famous actors Tang Ying and Luo Riyang, etc., which are very popular, and the marketing effect cannot be compared with a few tap water promotions.
The agent handed over the itinerary and said, "Instead of worrying about these boring things, it is better to think about how to use the drama "Piaomiao Jianghu" to hype yourself and maximize its value."
Wang Wei smiled and said, "I thought of a few ideas last night, so you can give me a reference."
In this way, the threat of the drama "Little Fish and Flowers" was set as "zero" by the two.
—————
Pengcheng, Penguin Building.
Wang Cheng is in charge of Penguin Entertainment, who was taken away by Huafeng Media. The drama "Piaomiao Jianghu" sold to Mango TV is not the script of the "Jianghu" project of Huafeng Media before, but the screenwriter, director and actor are the original cast.
He serves as the producer and producer.
"Haha, their drama is a plunge, it's a plunge. The first and second episodes of the first and second episodes are only 0.79%. "Han Genming said with a laugh.
"Isn't it normal to pounce? The screenwriter, director, and actor, tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk t
"There is no need to care about them." Wang Cheng said indifferently: "Our opponents are "Fall in Love with Cats, Fall in Love with You" from Lizhi TV and "My Wife is the No. 1 Female God of War in the Three Realms", both of which are topic actors and traffic actors."
Shi Wensi smiled and said, "What does Huafeng's "Little Fish and Flowers" compare with our "Piaomiao Jianghu"? Moreover, in addition to being "extremely challenging" to occasionally grab the ratings, the TV series has been trampled by Mango Satellite TV for several years."
Han Genming continued: "Writing songs can make a blind cat and a dead mouse. It's not okay to write scripts. I haven't learned the corresponding major, and what I wrote cannot be considered a script at all."
Shi Wensi said contemptuously: "What do you care about him? Maybe he hired another script gunman."
Wang Cheng shook his head and said, "If the upper beam is not straight, the lower beam is crooked, and it will be strange if Hua Feng doesn't die."
Han Genming sighed: "What a pity, a good company is gone."
Shi Wensi smiled and said, "I'll just take it myself."
As the saying goes, "Birds of a feather flock together to distinguish people, and different views do not make friends with each other." These three people are the main promoters of Huafeng Media's collective termination incident, and they all act with the word "profit first".
and.
Their views on the dispute over TV series between major satellite TV stations this summer are summarized in a short sentence: Flying dragon riding the face, tell me how to lose?
—————
How much effect can the spontaneous promotion of tap water have? It is based on the quality of the drama itself.
If your drama is barely visible, let alone promoting it for you, even if you spend money to promote it yourself, you may not be able to get it up.
For products, its quality determines its market prospects. For TV series that are also commodities, its quality determines the extent to which it can attract the audience's attention. There is no doubt that a well-produced TV series will have a higher rating under the same conditions than a poorly produced TV series.
To summarize it simply, the quality of the drama determines the upper limit and the marketing operation determines the lower limit.
Another day has passed, and the third and fourth episodes of "Little Fish and Flowers" successfully exceeded 1.5%.
At this time.
Oriental TV and Huafeng Media have both begun to make efforts to publish articles on major news platforms.
Penguin: [It was rated as "the hope of martial arts drama" by netizens. Is this "Little Fish and Flowers" a product of marketing operations, or is it a truly excellent work?]
NetEase: [After writing a song, then writing a script, the idle playboy transforms into a talented and outstanding talent?]
Sina: [The fallen martial arts drama, the fallen Huafeng Media, is negative and positive?]
Headlines: [In just one day, the ratings doubled by 1.5%, and the highlights of the drama "Little Fish and Flowers" are endless!]
UC: [Shocked! Others are selling themselves to bury their fathers, but the young man sells themselves to bury cockroaches. This is a miracle across species, or an ethical depravity. This drama has been watched by millions of netizens.]
Baidu: [Will the appearance of this "Little Fish and Flowers" become a turning point in the revival of martial arts dramas?]
This chapter is not over, please click on the next page to continue reading!…
Seeing these press releases with popularity at the forefront, Django smiled and completely relieved.
The reputation is fermenting, and after the plot is compact, the viewing desire is improved.
This is the advantage of time travelers, which can make up for regrets and shortcomings.
Another thing is that Douban scored 9.0 for the drama "Little Fish and Flowers", which is the highest score in the past decade.
The ratings and ratings are improving. According to this trend, it will definitely increase gradually in the future. It only takes two to three days to win the single-day ratings championship.
"This result has exceeded expectations."
Django analysis.
Oriental TV will definitely increase its publicity efforts. If there is hope, who is willing to be the second?
The press releases of the agency of a group of major actors will also come soon. Opportunities have come. If you don’t come out to harvest popularity, when will you still be able to?
He took his mobile phone and searched it casually. Sure enough, there were a lot more news about Shi Lei and Chen Yang.
Today's entertainment industry is a place that emphasizes traffic and topics. If there is traffic and topics, the media will rush to chase you, and the greater your exposure will be.
As for Gu Yao, although she changed the script and the appearance time was advanced, she also got 13 episodes (the original version was 26 episodes). Besides, she has not started spending money on marketing, so naturally there is not much related news.
Django was not in a hurry at all.
This movie "Little Fish and Flowers" cannot be praised by Jiang Yuyan when it comes up. The plot must be slowly unfolded, and the most charming characters will stand out.
At the beginning, they must have praised Xiaoyuer and Hua Wuque, and all parties also focused on them to promote.
so……
Chapter completed!