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Chapter 158 Waiting for the Wind to Come (Part 2)

Everyone knows how much Li Feng attaches importance to products. Li Feng himself is mainly responsible for formulating the company's strategy at Fengrui, and the execution of Fengrui's strategy is achieved by products, especially "Renren.com".

"YY" is a super product, and Li Feng positions himself as a product manager.

I don’t know much about technology myself, not as good as Ma Huateng, but I have Zhou Wei and others who are great at technology; I am even less good at giving speeches at management conferences, not as good as Teacher Ma, but I have managers like Liu Zhiping and others; and Li Feng only needs to provide products

of creativity and ideas, and leave the rest to everyone to perfect.

Therefore, after Wang Xing finished speaking, Li Feng replied immediately.

But before talking about the "emoticon pack", Li Feng first told Wang Xing some other things to pay attention to: "Wang Xing, when YY goes online tomorrow, don't release other small functions at once, so as not to ask Tencent to take care of them.

After the plagiarism was over, within two or three days, a small function was added, which could arouse the interest of netizens and keep Tencent hooked.

And when it goes online tomorrow, we will just focus on promoting YY’s voice chat capabilities, and don’t mention anything else. The rest will be left to netizens to discover on their own, or to publish soft articles written by others, and YY emoticons can also be posted. As for the effect,

I can’t guarantee that you will know when the time comes.”

After saying this, Li Feng continued: "However, the quality of YY's voice, "breakpoint resume", and "offline transmission", Renren's "picture system" must make greater efforts, and you must follow Zhou Shenglong of Xunlei

To make it clear, we must compress and compress, speed and speed.

The current network environment is like this, so we must work hard on other aspects, not only these. I can only give you ten days for this, and you must do it for me within ten days.

Including the size of the YY software, we have to compress it hard. Since the same size, we are faster than Tencent QQ and occupy less memory, and the final effect is the best.

In terms of people, you can choose whatever you want. If it's not enough, I'll let Cheng Lan continue recruiting. I just want the final result."

Seeing what Li Feng said, the task was arduous and serious, Wang Xing also promised: "Don't worry, Brother Li, although the final product has not yet been formed, we have found the general direction, and the time will definitely not delay the company's overall situation."

Li Feng said: "Okay, I believe you, but you must ensure that it is extremely perfect. If Tencent plagiarizes and asks Tencent to change one place, I will deduct one month's salary from you. If you change two places, I will deduct one month's salary."

Your two months’ salary,

Once more than three places are changed, then you don’t want your salary anymore. Of course, there are rewards along with penalties. If one place is not changed, not only you but also the project employees below will have their salaries doubled again.”

The "reward and punishment system" also implemented within Fengrui is mainly based on rewards, and the rewards are far greater than the punishments. The rewards are mainly for rewarding grassroots employees, and the punishments are mainly for project managers. After all, no matter how many rewards or punishments, how many

Hundreds and thousands are not harmful to senior leaders, but it is different for grassroots employees.

For senior executives like Wang Xing, they don't care about the basic salary every month. Your dividend at the end of the year alone is a lot of money, not to mention the company's shares. And for a rich second generation like Wang Xing

, I don’t even care about the money, the main reason is that I can’t save face.

Wang Xing's father is a well-known local boss and is known as the "richest man in Longyan". Strangely enough, Longyan is really a place where outstanding individuals are born. Two of the founders of "TMD" are from Longyan, Fuzhou, including Zhang Yiming of Toutiao.

Li Feng has always had high standards and strict requirements for Fengrui's products, so Wang Xing also said confidently: "Don't worry, Brother Li, by then Tencent will be able to change not only their name, but also any other word they want to change."

no."

After talking about product technology, Li Feng asked Xu Jiawei about product promotion and said to Xu Jiawei: "Jiawei, have you arranged the promotion for tomorrow?"

Xu Jiawei said: "Boss, our own products have been arranged, so there will definitely be no problem. External websites have also contacted many promotion websites, as well as the three major portals. Although Tencent is a buy-out advertising, in our money

Under the offensive, the three major portals also agreed to give us three days of promotion time.

For TV commercials, I will first advertise on CCTV and each major TV station for three days. If you think it is not good, you can extend it. As for Jiang Nanchun's focus, it is definitely no problem. You can advertise for as long as you want."

Li Feng thought for a while and said: "We are propaganda media ourselves. If it were not to increase YY's influence, we would not advertise on TV media. It only takes three days. What's more, we are an Internet company, or

Spend more time and money online.

As for Focus, just advertise for a month, just during the morning and evening rush hours. Of course, you can pay as much as you need, and I guess Jiang Nanchun won't ask us for a penny less."

Then, Li Feng thought about "Happy Farm" again, and then asked Xu Jiawei: "What's going on at Happy Farm now?"

Xu Jiawei said: "It has been just one day since its launch. The number of registered people in Happy Farm has exceeded 5 million. Although Renren has diverted traffic, we can see that this is a hot product. If there are no surprises, it will be available in a month or two."

It will become popular all over the Internet within a short period of time.”

Happy Farm is also Li Feng’s idea, and it is positioned as a social mini-game. At the beginning, no one knew the magic of this social game. When the company was conducting internal testing, they did not expect such a boring and childish mini-game.

Up to the company leaders, it scares the grassroots employees, everyone is having a great time, and it has even affected their normal work, so everyone feels that the current achievements of Happy Farm are excusable.

Li Feng himself also knew how popular Happy Farm was in his previous life. He nodded to Xu Jiawei and said, "This is just the beginning. Originally, according to my plan, Happy Farm was launched in October. Wait until November or December when it is most popular.

The launch of YY changed the world in one fell swoop. I didn’t expect that Tencent would suddenly counterattack.

Let's do this, don't waste today, if you are idle, you are idle, promote Happy Farm on a large scale, just use our own products, this is also one of the trump cards of YY that we promote."

Then, Li Feng asked: "When YY goes online tomorrow, don't forget to do some activities for products like Happy Farm and "Miracle MU", such as registering for YY, Happy Farm will give away fertilizers, and "Miracle MU" will give away gems.

Please verify these activities again.”

Xu Jiawei said: "Don't worry, Wang Xing and Xiaotian and I have already communicated. Fengrui products have such activities, and they are held more than once, and the content of each activity is different."

Li Feng said: "Okay, everything must be done early rather than late. We Fengrui can't get up early and rush to the late market. Then we Fengrui will be embarrassed."

Just when Li Feng had arranged all the time and was about to make the final summary, Liu Zhiping suddenly said to Li Feng: "Boss, I forgot to report to you. Just now, Tencent sent us the latest news from Tencent."

Financing Agreement',

According to this financing agreement, after paying 20% ​​of the shares, Tencent also successfully obtained financing worth 40 million US dollars from MIH in South Africa. At the same time, this also means that our original 7.2% stake in Fengrui has been raised to 20%.

Afterwards, only 5.76% became demons.

Moreover, Tencent has only just sent over the financing agreement. It is estimated that it has already reached an agreement with MIH, and we have been kept in the dark."

Everyone was very angry after hearing this. Some even said, "We are also shareholders. We raised funds without knowing anything. In the end, we were only given a piece of paper." "What kind of financing agreement is there? This is clearly a notice, or

It’s said to be a declaration of war”…

On the contrary, Li Feng said calmly: "I guessed it on the road yesterday. Since Tencent launched QQ space in advance, I thought that 'Tencent.com' was ruined, which means that Tencent has given up on IPO.

Tencent may not tell us, but it must report to MIH. Moreover, Zhiping’s inference just now is definitely correct, and Tencent has already received the financing. Please don’t dwell on this matter. After all, we are only Tencent’s

Small shareholders don't have the right to vote, so even if he says it now, there's nothing we can do.

Don't tell me that Ma Huateng is really courageous. He gave up on the IPO. It is estimated that Tencent's losses are not small. However, although Tencent's financing was successful and the money was obtained, this means that the major shareholder MIH already has Tencent's 57.2

% of the shares, this means that MIH already controls Tencent relatively.

If Tencent develops greatly, MIH will definitely not have any objections and will continue to support the Tencent team; but if Tencent's core business is damaged and Tencent's valuation declines, then MIH may have other ideas, which is uncertain in the future.

It will become a weakness of Tencent."

After briefly talking about Tencent's financing, and waiting until everything was arranged, Li Feng finally concluded: "Tomorrow, October 3rd, is the key day for us to start this battle, and it also happens to be Saturday.

Our lucky day, I believe we will win in the end,

During this period of time, everyone should be more considerate and rely on the company as much as possible. All of you here are the company's senior leaders and should take the lead in everything. Ordinary employees need 12 hours, and we need at least 16 hours.

, and I still think about work 24 hours a day,

Nothing has happened recently, and I personally live in the company. If anything happens, we can communicate at any time. As long as Tengxun solves it, we will be truly invincible.

Okay, nothing happens, let’s all get ready to go. Now it’s ‘everything is ready, all we need is the east wind’. Everything depends on tomorrow’s results.”

At the same time, while Fengrui was having a meeting, Teng Xun from Pengcheng was also holding a regular meeting.

Ma Huateng asked: "How many people have opened QQ space now?"

Zhang Zhidong replied: "As of now, there are almost more than 8 million, and today it is estimated to be over 10 million."

Ma Huateng said, "Well, that's good. Is there any reaction from Fengrui?"

Zhang Zhidong said: "Not yet. I guess Fengrui didn't expect us to counterattack so quickly. Maybe many of Fengrui's products haven't been developed yet."

After listening to Zhang Zhidong's answer, Ma Huateng did not continue the same topic, and then said to Ren Yu: "By the way, Ren Yu, has the development of Fengrui's Happy Farm been completed?

I think this little game is so fun, and the key is that it allows netizens to spontaneously invite friends to register, which should speed up the development of Happy Farm."

Ren Yu said: "PONY, hurry up, we might be able to develop our 'QQ Fishing Ground' in less than 10 days."

Ma Huateng still said nothing else, and then said to Zeng Liqing: "Li Qing, continue to increase the promotion of QQ space. Before Fengrui can react, try to increase the number of our registered people as much as possible. We only need one more, and they will

There will be one less sharp edge."

Zeng Liqing said: "Don't worry, I have made arrangements here. We all use buyout advertising on the three major portals and related key websites. Even if Fengrui has money to advertise, it can't do it."

It was not until the end that Ma Huateng finally summed it up seriously: "Everyone, although the situation is very good now, don't take it lightly. After all, Fengrui has a big business. Without social networking, it is still an online game giant.

But we only have this one chance. If he works hard 100%, then our Tencent will have to work 120%. If he works 120%, then our Tencent will work 200%. Diligence can make up for weakness."

After Fengrui's meeting ended, everyone went to make final preparations. Li Feng made a cup of tea in his office again, took out the piece of paper from the previous two days and looked at it to see if there was anything missing.

,

Li Feng read it several times before putting the piece of paper away again. Li Feng fell into deep thinking again: He was reborn in the summer of 2001, and it is now October 2003, more than two years ago.

Fengrui, which he founded, is now ready to attack Tencent. Although he doesn’t know the final outcome, Li Feng feels that his side still has a good chance of winning.

Li Feng, who was a loser in his previous life, could only look at the two horses from the online information world. Although the two horses were all-powerful in China, Americans were still the protagonists on the world stage, and they were victorious no matter where they were.

Although China has entered the mobile Internet era, China's innovations in all aspects do not belong to the United States. However, almost all innovations in China's fields are application-level innovations, or innovations in business models. However, there are almost no companies in the field of real technology creation.

,

Especially in the most high-end manufacturing field, it seems that there is no hope of catching up within ten years, and the outbreak of the "ZTE incident" has completely made the Chinese people realize that even if the market value of Tencent and Alibaba is high, it will not matter.

for eggs,

If the country or Chinese people had to choose between Tencent and Alibaba, which have a market value of nearly 500 billion U.S. dollars, and General Motors and General Electric, which have a market value of only 50 billion U.S. dollars and 100 billion U.S. dollars, the result would be needless to say,

So although Fengrui can achieve good results, and Li Feng is also proud of Fengrui, the current Fengrui is far from what he wants. Li Feng has great expectations for Fengrui to truly become a company that can promote technology.

A progressive, world-influential technology giant, rather than a simple Internet company.

Just like everything Fengrui is doing now, they are all innovations in business models. Even if it is not reborn, Tencent will do it sooner or later. Its only role is to promote the future of China's Internet, or to be precise, it will

The better one, Tencent, was forced out in advance.

Thinking of this, Li Feng suddenly thought that the three major products that established the Tencent QQ empire, "QQ Show", "QQ Game", and "QQ Space", were all forced out by him in advance. Except for the future Tencent Game Empire, basically Tengxun

The products that should be news are also available.

In this case, it's even better. Everyone is in full strength, so let's fight head-on. "The brave will win when we meet on a narrow road." Let Tengxun become the stepping stone for Fengrui to truly rise.

As if it was the calm before the storm, this day was very calm. Until 9 o'clock on October 3rd, all sharp people were waiting for the news of YY going online.

Ma Huateng, who was far away in Pengcheng, seemed to feel that something big was about to happen. Instead of going to his office, he came to the technology research and development center early to see the progress of various products.
Chapter completed!
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